Personal finance Audience in Brazil
Personal finance has an estimated audience of 30,087,568 people in Brazil. 56.8% are female, 43.2% are male, average age 41.9. Top regions: São Paulo, Bahia, Minas Gerais.
The average Personal finance fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Minas Gerais. Demographically, the Personal finance audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.9 |
| Estimated audience size | 30,087,568 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,946,517 | 0.38× |
| Bahia | 1,257,650 | 0.63× |
| Minas Gerais | 1,034,430 | 0.33× |
| Rio de Janeiro | 936,022 | 0.33× |
| Pernambuco | 767,786 | 0.56× |
| Alagoas | 750,528 | 1.71× |
| Rio Grande do Sul | 704,407 | 0.4× |
| Pará | 704,104 | 0.72× |
| Ceará | 632,886 | 0.48× |
| Paraná | 624,571 | 0.34× |
| Maranhão | 612,193 | 0.81× |
| Mato Grosso do Sul | 600,521 | 1.37× |
| Goiás | 598,776 | 0.52× |
| Piauí | 555,683 | 1.33× |
| Sergipe | 533,757 | 1.7× |
| Rondônia | 521,853 | 2.08× |
| Rio Grande do Norte | 514,796 | 1.03× |
| Santa Catarina | 510,978 | 0.37× |
| Mato Grosso | 497,291 | 0.88× |
| Amazonas | 490,303 | 0.94× |
| Espírito Santo | 484,623 | 0.77× |
| Paraíba | 436,986 | 0.72× |
| Roraima | 405,954 | 4.78× |
| Federal District | 385,205 | 0.77× |
| Tocantins | 152,730 | 0.77× |
| Acre | 120,661 | 1.15× |
| Amapá | 120,410 | 1.13× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.22 |
| Need for Security | CONSERVATISM | 1.86 |
| Tradition | CONSERVATISM | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
| Price Sensitivity | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
- Personal finance — Germany
- Personal finance — United States
- Personal finance — United Kingdom
- Personal finance — France
- Personal finance — Italy
- Personal finance — Spain
- Personal finance — Japan
- Personal finance — South Korea
- Personal finance — India
- Personal finance — Canada
- Personal finance — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.