Personal finance Audience in Mexico
Personal finance has an estimated audience of 11,148,233 people in Mexico. 49.3% are female, 50.7% are male, average age 35.5.
Demographically, the Personal finance audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.5 |
| Estimated audience size | 11,148,233 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.07 |
| Family Orientation | CONSERVATISM | 1.82 |
| DIY Mentality | THRILL | 1.57 |
| Spirituality | BALANCE | 1.32 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
- Personal finance — Germany
- Personal finance — United States
- Personal finance — United Kingdom
- Personal finance — France
- Personal finance — Italy
- Personal finance — Spain
- Personal finance — Brazil
- Personal finance — Japan
- Personal finance — South Korea
- Personal finance — India
- Personal finance — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.