A data profile of the people who buy, follow and care about Investment in Netherlands — modelled from more than twelve digital signal sources. Investment has an estimated audience of 2,754,640 people in Netherlands.
The average Investment fan in Netherlands is 46.5 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Rabobank, Jumbo (supermarket), ABN AMRO, with strongest over-indexing on Rabobank (2.12× the country average).
Demographically, the Investment audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Investment fan in Netherlands is more male, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Rabobank.
The key figures that characterise the Investment profile in Netherlands.
44.5% are female, 55.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 46.5 |
| Estimated audience size | 2,754,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Investment audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
Where the Investment audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.91× | |
| 02 | Zuid-Holland | ~800K | 1.28× | |
| 03 | North Brabant | ~500K | 1.24× | |
| 04 | Friesland | ~100K | 1.17× | |
| 05 | Gelderland | ~400K | 1.04× | |
| 06 | Utrecht | ~200K | 0.92× | |
| 07 | Zeeland | ~50K | 0.92× | |
| 08 | Flevoland | ~70K | 0.85× | |
| 09 | Limburg | ~100K | 0.79× | |
| 10 | Overijssel | ~200K | 0.77× | |
| 11 | Drenthe | ~70K | 0.77× | |
| 12 | Groningen | ~60K | 0.67× |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 3.21× | ||
| 02 | Arsenal F.C. | Sports | 3.07× | ||
| 03 | Innovation | Business & Career | 2.77× | ||
| 04 | Sustainable energy | Home & Garden | 2.69× | ||
| 05 | Renewable energy | Business & Career | 2.42× | ||
| 06 | ABN AMRO | Business & Career | 2.17× | ||
| 07 | Rabobank | Business & Career | 2.12× | ||
| 08 | Walking | Sports | 2.03× | ||
| 09 | Internet & Social Media | 1.88× | |||
| 10 | Personal finance | Business & Career | 1.83× | ||
| 11 | Canada | Travel & Leisure | 1.79× | ||
| 12 | TUI | Travel & Leisure | 1.75× | ||
| 13 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 14 | Hornbach | Shopping | 1.70× | ||
| 15 | Belgium | Travel & Leisure | 1.67× | ||
| 16 | Ziggo | Technology & Electronics | 1.60× | ||
| 17 | Psychology | Business & Career | 1.54× | ||
| 18 | Family | Kids & Family | 1.53× | ||
| 19 | Education | Business & Career | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Indulgence | JOY | 1.48× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Investment has an estimated audience of 2,754,640 people in Netherlands, concentrated in North Holland and Zuid-Holland.
44.5% of Investment fans are female, 55.5% are male, with an average age of 46.5 years.
Investment fans show strongest brand affinity for Rabobank (2.12×), Jumbo (supermarket) (1.74×), and ABN AMRO (2.17×) over the country average.
Investment fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Investment itself, the audience over-indexes on Jumbo (supermarket) (1.74×), ABN AMRO (2.17×), WhatsApp (1.88×), and Hornbach (1.7×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.