Investment Audience in United Kingdom
Investment has an estimated audience of 16,437,141 people in United Kingdom. 49.2% are female, 50.8% are male, average age 46.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Luxury yacht, Expensive Taste, Home business, Purchase discount, TUI.
The average Investment fan in United Kingdom is 46.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Luxury yacht, Expensive Taste, Home business, with strongest over-indexing on Luxury yacht (4.78× the country average). Demographically, the Investment audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.1 |
| Estimated audience size | 16,437,141 |
Audience persona
The typical Investment fan in United Kingdom is balanced, around 46.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,327,856 | 1.22× |
| South East | 2,747,872 | 1.24× |
| Yorkshire and the Humber | 1,627,463 | 1.23× |
| Scotland | 1,524,927 | 1.03× |
| East of England | 1,240,265 | 0.83× |
| South West | 1,136,383 | 0.84× |
| West Midlands | 1,068,469 | 1.52× |
| East Midlands | 941,391 | 0.81× |
| North West | 919,483 | 0.52× |
| Wales | 827,078 | 0.88× |
| North East | 641,191 | 1× |
| Northern Ireland | 438,356 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 4.78× | Travel & Leisure |
| Expensive Taste | 2.94× | Business & Career |
| Home business | 4.35× | Business & Career |
| Purchase discount | 3.61× | Shopping |
| TUI | 1.8× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| Weddings | 1.51× | Kids & Family |
| TripAdvisor | 1.75× | Travel & Leisure |
| Betfair | 2.05× | Games |
| DeviantArt | 2.96× | Internet & Social Media |
| Starter home | 2.11× | Home & Garden |
| Refrigerator | 1.77× | Home & Garden |
| Mango | 3.07× | Shopping |
| Mortgage calculator | 2.06× | Home & Garden |
| We Buy Any Car | 1.9× | Cars & Mobility |
| Love & Sex | 3.8× | Kids & Family |
| Costco | 1.54× | Shopping |
| Tax refund | 2.74× | Business & Career |
| Mobile home | 1.76× | Cars & Mobility |
| Longchamp | 3.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.6 |
| Indulgence | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Investment have in United Kingdom?
Investment has an estimated audience of 16,437,141 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Investment fans?
49.2% of Investment fans are female, 50.8% are male, with an average age of 46.1 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for Luxury yacht (4.78×), Expensive Taste (2.94×), and Home business (4.35×) over the country average.
Where do Investment fans live in United Kingdom?
Investment fans in United Kingdom are most concentrated in England (reach 12,327,856), South East (reach 2,747,872), and Yorkshire and the Humber (reach 1,627,463). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Expensive Taste (2.94×), Home business (4.35×), Purchase discount (3.61×), and TUI (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.