A data profile of the people who buy, follow and care about Investment in United Kingdom — modelled from more than twelve digital signal sources. Investment has an estimated audience of 16,437,141 people in United Kingdom.
The average Investment fan in United Kingdom is 46.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Innovation, Luxury real estate, Sustainable energy, with strongest over-indexing on Innovation (1.97× the country average).
Demographically, the Investment audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Investment fan in United Kingdom is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Investment profile in United Kingdom.
49.2% are female, 50.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.1 |
| Estimated audience size | 16,437,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Investment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
Where the Investment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.50× | |
| 02 | South East | ~2.5M | 1.24× | |
| 03 | England | ~12M | 1.22× | |
| 04 | Yorkshire and the Humber | ~1.5M | 1.22× | |
| 05 | Scotland | ~1.5M | 1.03× | |
| 06 | North East | ~600K | 1.00× | |
| 07 | Wales | ~800K | 0.89× | |
| 08 | Northern Ireland | ~400K | 0.88× | |
| 09 | South West | ~1M | 0.86× | |
| 10 | East of England | ~1.5M | 0.84× | |
| 11 | East Midlands | ~1M | 0.84× | |
| 12 | North West | ~1M | 0.57× |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 2.56× | ||
| 02 | Commercial property | Business & Career | 2.56× | ||
| 03 | Passive income | Business & Career | 2.56× | ||
| 04 | Innovation | Business & Career | 1.97× | ||
| 05 | Luxury real estate | Business & Career | 1.80× | ||
| 06 | Tesla Motors | Cars & Mobility | 1.80× | ||
| 07 | Python (programming language) | Technology & Electronics | 1.68× | ||
| 08 | Stock market | Business & Career | 1.67× | ||
| 09 | Sustainable energy | Home & Garden | 1.64× | ||
| 10 | Risk management | Business & Career | 1.63× | ||
| 11 | Real estate broker | Home & Garden | 1.63× | ||
| 12 | Retirement planning | Business & Career | 1.62× | ||
| 13 | First-time home buyer grant | Home & Garden | 1.59× | ||
| 14 | Car finance | Cars & Mobility | 1.56× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Bank of Scotland | Business & Career | 1.55× | ||
| 17 | Pandora | Fashion & Accessoires | 1.55× | ||
| 18 | Retail banking | Business & Career | 1.54× | ||
| 19 | Investment management | Business & Career | 1.52× | ||
| 20 | Starter home | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Risk Appetite | THRILL | 1.30× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.88× | |
| Community Orientation | OPEN | 0.89× |
Investment has an estimated audience of 16,437,141 people in United Kingdom, concentrated in England and South East.
49.2% of Investment fans are female, 50.8% are male, with an average age of 46.1 years.
Investment fans show strongest brand affinity for Innovation (1.97×), Luxury real estate (1.8×), and Sustainable energy (1.64×) over the country average.
Investment fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Investment itself, the audience over-indexes on Luxury real estate (1.8×), Sustainable energy (1.64×), Starter home (1.5×), and Real estate investing (2.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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