A data profile of the people who buy, follow and care about First-time home buyer grant in United Kingdom — modelled from more than twelve digital signal sources. First-time home buyer grant has an estimated audience of 4,074,192 people in United Kingdom.
The average First-time home buyer grant fan in United Kingdom is 47.1 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
Top brand affinities include Mortgage calculator, Starter home, Home equity, with strongest over-indexing on Mortgage calculator (12.62× the country average).
Demographically, the First-time home buyer grant audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical First-time home buyer grant fan in United Kingdom is more female, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.
The key figures that characterise the First-time home buyer grant profile in United Kingdom.
60.7% are female, 39.3% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 47.1 |
| Estimated audience size | 4,074,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide First-time home buyer grant audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 12.4% |
| Australia | 5.6% |
Where the First-time home buyer grant audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.63× | |
| 02 | Wales | ~300K | 1.34× | |
| 03 | Scotland | ~500K | 1.23× | |
| 04 | Northern Ireland | ~100K | 1.02× | |
| 05 | Yorkshire and the Humber | ~300K | 1.00× | |
| 06 | North East | ~100K | 0.93× | |
| 07 | South West | ~300K | 0.92× | |
| 08 | East Midlands | ~300K | 0.91× | |
| 09 | East of England | ~300K | 0.87× | |
| 10 | North West | ~400K | 0.85× | |
| 11 | South East | ~400K | 0.82× |
The strongest cross-interests of the First-time home buyer grant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buying a House | Home & Garden | 19.06× | ||
| 02 | Home equity loan | Business & Career | 16.24× | ||
| 03 | Personal property | Business & Career | 14.19× | ||
| 04 | Home equity | Home & Garden | 13.28× | ||
| 05 | Mortgage calculator | Home & Garden | 12.62× | ||
| 06 | For sale by owner | Home & Garden | 10.88× | ||
| 07 | Business travel | Business & Career | 9.90× | ||
| 08 | Starter home | Home & Garden | 9.85× | ||
| 09 | Help to Buy | Home & Garden | 7.72× | ||
| 10 | Home Renovations | Home & Garden | 7.50× | ||
| 11 | Property finder | Home & Garden | 7.35× | ||
| 12 | Real estate development | Business & Career | 7.07× | ||
| 13 | Commercial property | Business & Career | 6.16× | ||
| 14 | First-time buyer | Shopping | 5.35× | ||
| 15 | Architecture & Interior Design | Home & Garden | 4.79× | ||
| 16 | Home construction | Home & Garden | 4.03× | ||
| 17 | Home decorating ideas | Home & Garden | 3.81× | ||
| 18 | Home repair | Home & Garden | 3.51× | ||
| 19 | Zoopla | Business & Career | 3.21× | ||
| 20 | Uniqlo | Shopping | 3.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.88× | |
| Career Orientation | POWER | 1.86× | |
| Luxury Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.89× | |
| Extroversion | THRILL | 0.92× |
First-time home buyer grant has an estimated audience of 4,074,192 people in United Kingdom, concentrated in Scotland and South East.
60.7% of First-time home buyer grant fans are female, 39.3% are male, with an average age of 47.1 years.
First-time home buyer grant fans show strongest brand affinity for Mortgage calculator (12.62×), Starter home (9.85×), and Home equity (13.28×) over the country average.
First-time home buyer grant fans in United Kingdom are most concentrated in Scotland (reach ~500K), South East (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond First-time home buyer grant itself, the audience over-indexes on Starter home (9.85×), Home equity (13.28×), Property finder (7.35×), and Business travel (9.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for First-time home buyer grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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