A data profile of the people who buy, follow and care about Zoopla in United Kingdom — modelled from more than twelve digital signal sources. Zoopla has an estimated audience of 14,763,131 people in United Kingdom.
The average Zoopla fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Business, Property finder, Starter home, with strongest over-indexing on Business (1.56× the country average).
Demographically, the Zoopla audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Zoopla fan in United Kingdom is more female, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Business.
The key figures that characterise the Zoopla profile in United Kingdom.
62.0% are female, 38.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.7 |
| Estimated audience size | 14,763,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Zoopla audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 91.2% |
| China | 1.8% |
| United States | 0.9% |
Where the Zoopla audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 1.75× | |
| 02 | West Midlands | ~900K | 1.44× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.31× | |
| 04 | North East | ~700K | 1.14× | |
| 05 | England | ~11M | 1.07× | |
| 06 | South East | ~2M | 1.05× | |
| 07 | East of England | ~1.5M | 1.03× | |
| 08 | Scotland | ~1.5M | 1.03× | |
| 09 | South West | ~1M | 0.83× | |
| 10 | East Midlands | ~800K | 0.81× | |
| 11 | North West | ~600K | 0.39× | |
| 12 | Northern Ireland | ~70K | 0.16× |
The strongest cross-interests of the Zoopla audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rightmove | Home & Garden | 4.78× | ||
| 02 | Help to Buy | Home & Garden | 4.37× | ||
| 03 | Starter home | Home & Garden | 3.12× | ||
| 04 | Buy to let | Home & Garden | 3.12× | ||
| 05 | Property finder | Home & Garden | 3.05× | ||
| 06 | First-time buyer | Shopping | 2.68× | ||
| 07 | Mortgage calculator | Home & Garden | 2.59× | ||
| 08 | Real property | Home & Garden | 2.51× | ||
| 09 | Home construction | Home & Garden | 2.14× | ||
| 10 | British Gas | Home & Garden | 1.94× | ||
| 11 | Apartment | Business & Career | 1.92× | ||
| 12 | Screwfix | Home & Garden | 1.80× | ||
| 13 | Mortgage loans | Business & Career | 1.75× | ||
| 14 | Airbnb | Travel & Leisure | 1.69× | ||
| 15 | B&Q | Shopping | 1.69× | ||
| 16 | Dunelm | Home & Garden | 1.67× | ||
| 17 | IKEA | Home & Garden | 1.64× | ||
| 18 | Renovation | Home & Garden | 1.61× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | Real estate | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Extroversion | THRILL | 0.95× | |
| Spirituality | BALANCE | 1.00× |
Zoopla's target market in United Kingdom covers an estimated 14,763,131 people, concentrated in England and South East.
62.0% of the Zoopla audience are female, 38.0% are male, with an average age of 45.7 years.
Zoopla fans show strongest brand affinity for Business (1.56×), Property finder (3.05×), and Starter home (3.12×) over the country average.
Zoopla fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Zoopla itself, the audience over-indexes on Property finder (3.05×), Starter home (3.12×), First-time buyer (2.68×), and Apartment (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Zoopla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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