Zoopla Target Market in United Kingdom
Zoopla has an estimated audience of 14,763,131 people in United Kingdom. 62.0% are female, 38.0% are male, average age 45.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Business, Property finder, Starter home, First-time buyer, Apartment.
The average Zoopla fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Business, Property finder, Starter home, with strongest over-indexing on Business (1.56× the country average). Demographically, the Zoopla audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Customer demographics of Zoopla
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.7 |
| Estimated audience size | 14,763,131 |
Audience persona
The typical Zoopla fan in United Kingdom is more female, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Business.
Zoopla customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~11M | 1.07× |
| South East | ~2M | 1.05× |
| Yorkshire and the Humber | ~1.5M | 1.31× |
| Wales | ~1.5M | 1.75× |
| East of England | ~1.5M | 1.03× |
| Scotland | ~1.5M | 1.03× |
| South West | ~1M | 0.83× |
| West Midlands | ~900K | 1.44× |
| East Midlands | ~800K | 0.81× |
| North East | ~700K | 1.14× |
| North West | ~600K | 0.39× |
| Northern Ireland | ~70K | 0.16× |
Top brand affinities of the Zoopla audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business | 1.56× | Business & Career |
| Property finder | 3.05× | Home & Garden |
| Starter home | 3.12× | Home & Garden |
| First-time buyer | 2.68× | Shopping |
| Apartment | 1.92× | Business & Career |
| Wickes | 2.06× | Home & Garden |
| Screwfix | 1.8× | Home & Garden |
| Airbnb | 1.69× | Travel & Leisure |
| Mortgage calculator | 2.59× | Home & Garden |
| IKEA | 1.64× | Home & Garden |
| Real estate | 1.56× | Business & Career |
| B&Q | 1.69× | Shopping |
| Rightmove | 4.78× | Home & Garden |
| British Gas | 1.94× | Home & Garden |
| Real property | 2.51× | Home & Garden |
| Buy to let | 3.12× | Home & Garden |
| Mortgage loans | 1.75× | Business & Career |
| Dunelm | 1.67× | Home & Garden |
| Home construction | 2.14× | Home & Garden |
| Help to Buy | 4.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.71 |
| Quality Awareness | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.42 |
| Indulgence | JOY | 1.35 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 91.1% |
| China | 1.8% |
| United States | 0.9% |
See Zoopla audiences in other countries
More Business & Career audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
Who is Zoopla's target market in United Kingdom?
Zoopla's target market in United Kingdom covers an estimated 14,763,131 people, concentrated in England and South East.
What is the gender split and age of Zoopla customers?
62.0% of the Zoopla audience are female, 38.0% are male, with an average age of 45.7 years.
Which brands do Zoopla fans like most?
Zoopla fans show strongest brand affinity for Business (1.56×), Property finder (3.05×), and Starter home (3.12×) over the country average.
Where do Zoopla fans live in United Kingdom?
Zoopla fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Zoopla fans also like?
Beyond Zoopla itself, the audience over-indexes on Property finder (3.05×), Starter home (3.12×), First-time buyer (2.68×), and Apartment (1.92×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Zoopla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.