A data profile of the people who buy, follow and care about Buy to let in United Kingdom — modelled from more than twelve digital signal sources. Buy to let has an estimated audience of 3,816,430 people in United Kingdom.
The average Buy to let fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the Buy to let profile in United Kingdom.
62.4% are female, 37.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.0 |
| Estimated audience size | 3,816,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Buy to let audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| United States | 19.7% |
| Ireland | 3.5% |
Where the Buy to let audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.53× | |
| 02 | West Midlands | ~200K | 1.45× | |
| 03 | Yorkshire and the Humber | ~400K | 1.27× | |
| 04 | South East | ~600K | 1.13× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | Wales | ~200K | 0.95× | |
| 07 | East of England | ~300K | 0.92× | |
| 08 | South West | ~300K | 0.87× | |
| 09 | East Midlands | ~200K | 0.87× | |
| 10 | Scotland | ~300K | 0.84× | |
| 11 | Northern Ireland | ~100K | 0.84× | |
| 12 | North West | ~200K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Buy to let. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.