Buy to let Audience in United States
Buy to let has an estimated audience of 1,971,740 people in United States. 60.8% are female, 39.2% are male, average age 39.6. Top regions: California, New York, Virginia.
The average Buy to let fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Demographically, the Buy to let audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Career Orientation.
Category: Home & Garden · Type: Topic
Demographics of Buy to let fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.6 |
| Estimated audience size | 1,971,740 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,057 | 0.4× |
| New York | 43,304 | 0.39× |
| Virginia | 35,085 | 0.73× |
| Florida | 32,449 | 0.24× |
| Arizona | 30,026 | 0.75× |
| Texas | 27,300 | 0.16× |
| Kentucky | 26,205 | 1.06× |
| Mississippi | 20,432 | 1.26× |
| Oregon | 19,983 | 0.88× |
| Louisiana | 19,680 | 0.77× |
| Arkansas | 18,151 | 1.12× |
| Georgia | 17,966 | 0.3× |
| Oklahoma | 17,751 | 0.81× |
| Illinois | 17,135 | 0.26× |
| Alabama | 16,910 | 0.61× |
| West Virginia | 16,867 | 1.84× |
| Missouri | 16,350 | 0.51× |
| Tennessee | 16,110 | 0.41× |
| South Carolina | 15,995 | 0.54× |
| North Carolina | 15,698 | 0.26× |
| Indiana | 15,584 | 0.43× |
| Kansas | 15,580 | 1× |
| Idaho | 15,576 | 1.58× |
| Hawaii | 14,879 | 1.76× |
| Pennsylvania | 14,843 | 0.22× |
| Iowa | 14,791 | 0.91× |
| Massachusetts | 14,743 | 0.38× |
| Montana | 14,673 | 2.68× |
| Ohio | 14,432 | 0.24× |
| Michigan | 14,367 | 0.28× |
| Wisconsin | 14,290 | 0.48× |
| New Jersey | 14,148 | 0.28× |
| New Hampshire | 13,898 | 1.79× |
| Wyoming | 13,645 | 4.67× |
| Nebraska | 13,609 | 1.38× |
| Connecticut | 13,589 | 0.69× |
| New Mexico | 13,538 | 1.37× |
| Nevada | 13,494 | 0.71× |
| Rhode Island | 13,420 | 2.14× |
| Maine | 13,412 | 1.9× |
| Colorado | 13,326 | 0.43× |
| Utah | 13,243 | 0.75× |
| Vermont | 13,200 | 3.81× |
| Maryland | 13,091 | 0.39× |
| Minnesota | 12,768 | 0.45× |
| Washington | 12,336 | 0.31× |
| Delaware | 12,018 | 2.21× |
| Washington, District of Columbia | 8,678 | 1.46× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.38 |
| Career Orientation | POWER | 1.93 |
| Risk Appetite | THRILL | 1.86 |
| Family Orientation | CONSERVATISM | 1.75 |
| Luxury Orientation | PREMIUM | 1.74 |
| Travelling | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| United States | 19.7% |
| Ireland | 3.5% |
See Buy to let audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Buy to let. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.