Buy to let Audience in Germany
Buy to let has an estimated audience of 299,955 people in Germany. 49.4% are female, 50.6% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Franz Kafka, Emily Dickinson, Oscar Wilde, Edgar Allan Poe, Google Books.
The average Buy to let fan in Germany is 45.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Franz Kafka, Emily Dickinson, Oscar Wilde, with strongest over-indexing on Franz Kafka (123.69× the country average). Demographically, the Buy to let audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Buy to let fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 45.0 |
| Estimated audience size | 299,955 |
Audience persona
The typical Buy to let fan in Germany is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Franz Kafka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 32,003 | 0.66× |
| Nordrhein-Westfalen | 26,476 | 0.4× |
| Baden-Württemberg | 18,678 | 0.46× |
| Hessen | 13,292 | 0.58× |
| Brandenburg | 11,463 | 1.23× |
| Thüringen | 11,267 | 1.47× |
| Rheinland-Pfalz | 11,189 | 0.74× |
| Berlin | 10,763 | 0.8× |
| Niedersachsen | 10,634 | 0.37× |
| Sachsen-Anhalt | 10,516 | 1.35× |
| Sachsen | 9,736 | 0.66× |
| Schleswig-Holstein | 9,583 | 0.89× |
| Bremen | 8,457 | 3.3× |
| Saarland | 7,423 | 2.02× |
| Hamburg | 6,796 | 1× |
| Mecklenburg-Vorpommern | 5,586 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Franz Kafka | 123.69× | Literature |
| Emily Dickinson | 171.45× | Literature |
| Oscar Wilde | 95.83× | Literature |
| Edgar Allan Poe | 88.33× | Literature |
| Google Books | 81.79× | Literature |
| Sylvia Plath | 116.89× | Literature |
| Dante Alighieri | 115.74× | Literature |
| Pier Paolo Pasolini | 139.19× | Movies & TV |
| Alexander Pushkin | 105.81× | Literature |
| Rabindranath Tagore | 200.22× | Literature |
| Nobel Prize | 52.66× | Politics & Society |
| Nobel Prize in Literature | 88.29× | Literature |
| Johann Wolfgang von Goethe | 47.04× | Literature |
| Google Earth | 20× | Internet & Social Media |
| F. Scott Fitzgerald | 112.96× | Literature |
| Ukrainian language | 20× | Politics & Society |
| Homebase | 97.52× | Shopping |
| Rawalpindi | 87.35× | Travel & Leisure |
| Rabobank | 44.55× | Business & Career |
| São Miguel dos Milagres | 191.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.74 |
| Design Affinity | PREMIUM | 2.19 |
| DIY Mentality | THRILL | 2.17 |
| Travelling | THRILL | 2.17 |
| Risk Appetite | THRILL | 1.95 |
| Luxury Orientation | PREMIUM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.0% |
| United States | 19.7% |
| Ireland | 3.5% |
See Buy to let audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Buy to let have in Germany?
Buy to let has an estimated audience of 299,955 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Buy to let fans?
49.4% of Buy to let fans are female, 50.6% are male, with an average age of 45.0 years.
Which brands do Buy to let fans like most?
Buy to let fans show strongest brand affinity for Franz Kafka (123.69×), Emily Dickinson (171.45×), and Oscar Wilde (95.83×) over the country average.
Where do Buy to let fans live in Germany?
Buy to let fans in Germany are most concentrated in Bayern (reach 32,003), Nordrhein-Westfalen (reach 26,476), and Baden-Württemberg (reach 18,678). These three regions account for the largest share of the active audience.
What other brands do Buy to let fans also like?
Beyond Buy to let itself, the audience over-indexes on Emily Dickinson (171.45×), Oscar Wilde (95.83×), Edgar Allan Poe (88.33×), and Google Books (81.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buy to let. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.