A data profile of the people who buy, follow and care about Nobel Prize in Germany — modelled from more than twelve digital signal sources. Nobel Prize has an estimated audience of 350,896 people in Germany.
The average Nobel Prize fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Buy to let, Dante Alighieri, Albert Einstein, with strongest over-indexing on Buy to let (52.66× the country average).
Demographically, the Nobel Prize audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nobel Prize fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Buy to let.
The key figures that characterise the Nobel Prize profile in Germany.
50.0% are female, 50.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.2 |
| Estimated audience size | 350,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Nobel Prize audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.6% |
| Brazil | 4.8% |
| United Kingdom | 4.7% |
Where the Nobel Prize audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.24× | |
| 02 | Bayern | ~60K | 1.12× | |
| 03 | Hamburg | ~9K | 1.11× | |
| 04 | Thüringen | ~10K | 1.08× | |
| 05 | Baden-Württemberg | ~50K | 1.04× | |
| 06 | Hessen | ~30K | 1.03× | |
| 07 | Sachsen | ~20K | 1.03× | |
| 08 | Niedersachsen | ~30K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 10 | Rheinland-Pfalz | ~20K | 1.00× | |
| 11 | Brandenburg | ~10K | 0.98× | |
| 12 | Schleswig-Holstein | ~10K | 0.97× | |
| 13 | Bremen | ~3K | 0.93× | |
| 14 | Saarland | ~4K | 0.90× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.89× | |
| 16 | Sachsen-Anhalt | ~8K | 0.87× |
The strongest cross-interests of the Nobel Prize audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dante Alighieri | Literature | 81.74× | ||
| 02 | University of Nottingham | Business & Career | 76.43× | ||
| 03 | Buy to let | Home & Garden | 52.66× | ||
| 04 | Ready Steady Cook | Food & Beverages | 47.44× | ||
| 05 | University of Oxford | Business & Career | 24.87× | ||
| 06 | Ernest Hemingway | Literature | 23.46× | ||
| 07 | University of Cambridge | Business & Career | 20.00× | ||
| 08 | University of Leeds | Business & Career | 20.00× | ||
| 09 | Christian Rach | Food & Beverages | 20.00× | ||
| 10 | Albert Einstein | Technology & Electronics | 19.25× | ||
| 11 | University of Augsburg | Business & Career | 16.53× | ||
| 12 | Humboldt University of Berlin | Business & Career | 15.41× | ||
| 13 | Esteghlal F.C. | Sports | 14.86× | ||
| 14 | Karl Marx | Literature | 10.13× | ||
| 15 | Firefox | Internet & Social Media | 6.37× | ||
| 16 | Sabrina Carpenter | Music & Radio | 6.02× | ||
| 17 | Political science | Business & Career | 4.87× | ||
| 18 | Biology | Health | 3.73× | ||
| 19 | Tagesschau | Movies & TV | 2.41× | ||
| 20 | Müller (company) | Food & Beverages | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.49× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Need for Security | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.71× | |
| Price Sensitivity | PREMIUM | 0.76× |
Nobel Prize has an estimated audience of 350,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
50.0% of Nobel Prize fans are female, 50.0% are male, with an average age of 42.2 years.
Nobel Prize fans show strongest brand affinity for Buy to let (52.66×), Dante Alighieri (81.74×), and Albert Einstein (19.25×) over the country average.
Nobel Prize fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Nobel Prize itself, the audience over-indexes on Dante Alighieri (81.74×), Albert Einstein (19.25×), University of Nottingham (76.43×), and University of Oxford (24.87×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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