Nobel Prize Audience in Germany

Nobel Prize logo

Nobel Prize has an estimated audience of 343,572 people in Germany. 50.0% are female, 50.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Fábio Silva (fighter), Elina Svitolina, Stradivarius, Unique Gifts.

The average Nobel Prize fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Fábio Silva (fighter), Elina Svitolina, with strongest over-indexing on Pillow (2.02× the country average). Demographically, the Nobel Prize audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Nobel Prize fans

Demographic split for Nobel Prize audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age42.2
Estimated audience size343,572

Audience persona

The typical Nobel Prize fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Pillow.

Top regions in Germany

Top regions ranked by reach for Nobel Prize in Germany
RegionReachAffinity
Nordrhein-Westfalen79,6841.04×
Bayern62,9061.12×
Baden-Württemberg53,0171.11×
Niedersachsen34,3491.01×
Hessen26,860
Berlin17,9921.15×
Sachsen17,5391.02×
Rheinland-Pfalz17,1970.98×
Schleswig-Holstein11,8220.94×
Thüringen10,5071.17×
Brandenburg10,3740.95×
Hamburg8,8031.11×
Sachsen-Anhalt7,5200.83×
Mecklenburg-Vorpommern5,6470.84×
Saarland3,6100.84×
Bremen2,7070.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nobel Prize audience
BrandAffinityCategory
Pillow2.02×Home & Garden
Fábio Silva (fighter)10.27×Sports
Elina Svitolina7.04×Sports
Stradivarius1.8×Shopping
Unique Gifts1.53×Shopping
Christmas Gift1.81×Kids & Family
Este, Veneto2.62×Travel & Leisure
Corona (band)2.41×Music & Radio
Brian from Family Guy20×Movies & TV
Kodi (software)2.74×Technology & Electronics
Škoda Kodiaq1.82×Cars & Mobility
Eco Friendly Living3.24×Home & Garden
Jack White1.64×Movies & TV
Zagreb3.19×Travel & Leisure
Huck (magazine)7.64×Internet & Social Media
Curcuma3.78×Food & Beverages
Solo climbing2.97×Sports
Geothermal heating3.8×Home & Garden
Esra Erol4.1×Movies & TV
Parma3.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nobel Prize audience
TraitClusterScore
SpiritualityBALANCE1.74
Healthy LifestyleBALANCE1.4
MindfulnessBALANCE1.39
Urban LifestyleOPEN1.37
TraditionCONSERVATISM1.37
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Nobel Prize
CountryShare
United States27.7%
Brazil4.8%
United Kingdom4.7%

See Nobel Prize audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Nobel Prize have in Germany?

Nobel Prize has an estimated audience of 343,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Nobel Prize fans?

50.0% of Nobel Prize fans are female, 50.0% are male, with an average age of 42.2 years.

Which brands do Nobel Prize fans like most?

Nobel Prize fans show strongest brand affinity for Pillow (2.02×), Fábio Silva (fighter) (10.27×), and Elina Svitolina (7.04×) over the country average.

Where do Nobel Prize fans live in Germany?

Nobel Prize fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,684), Bayern (reach 62,906), and Baden-Württemberg (reach 53,017). These three regions account for the largest share of the active audience.

What other brands do Nobel Prize fans also like?

Beyond Nobel Prize itself, the audience over-indexes on Fábio Silva (fighter) (10.27×), Elina Svitolina (7.04×), Stradivarius (1.8×), and Unique Gifts (1.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.