Nobel Prize Audience in Germany

Nobel Prize has an estimated audience of 343,572 people in Germany. 50.0% are female, 50.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Fábio Silva (fighter), Elina Svitolina, Stradivarius, Unique Gifts.
The average Nobel Prize fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Fábio Silva (fighter), Elina Svitolina, with strongest over-indexing on Pillow (2.02× the country average). Demographically, the Nobel Prize audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Nobel Prize fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.2 |
| Estimated audience size | 343,572 |
Audience persona
The typical Nobel Prize fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,684 | 1.04× |
| Bayern | 62,906 | 1.12× |
| Baden-Württemberg | 53,017 | 1.11× |
| Niedersachsen | 34,349 | 1.01× |
| Hessen | 26,860 | 1× |
| Berlin | 17,992 | 1.15× |
| Sachsen | 17,539 | 1.02× |
| Rheinland-Pfalz | 17,197 | 0.98× |
| Schleswig-Holstein | 11,822 | 0.94× |
| Thüringen | 10,507 | 1.17× |
| Brandenburg | 10,374 | 0.95× |
| Hamburg | 8,803 | 1.11× |
| Sachsen-Anhalt | 7,520 | 0.83× |
| Mecklenburg-Vorpommern | 5,647 | 0.84× |
| Saarland | 3,610 | 0.84× |
| Bremen | 2,707 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.02× | Home & Garden |
| Fábio Silva (fighter) | 10.27× | Sports |
| Elina Svitolina | 7.04× | Sports |
| Stradivarius | 1.8× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Christmas Gift | 1.81× | Kids & Family |
| Este, Veneto | 2.62× | Travel & Leisure |
| Corona (band) | 2.41× | Music & Radio |
| Brian from Family Guy | 20× | Movies & TV |
| Kodi (software) | 2.74× | Technology & Electronics |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Eco Friendly Living | 3.24× | Home & Garden |
| Jack White | 1.64× | Movies & TV |
| Zagreb | 3.19× | Travel & Leisure |
| Huck (magazine) | 7.64× | Internet & Social Media |
| Curcuma | 3.78× | Food & Beverages |
| Solo climbing | 2.97× | Sports |
| Geothermal heating | 3.8× | Home & Garden |
| Esra Erol | 4.1× | Movies & TV |
| Parma | 3.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.74 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 4.8% |
| United Kingdom | 4.7% |
See Nobel Prize audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Nobel Prize have in Germany?
Nobel Prize has an estimated audience of 343,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nobel Prize fans?
50.0% of Nobel Prize fans are female, 50.0% are male, with an average age of 42.2 years.
Which brands do Nobel Prize fans like most?
Nobel Prize fans show strongest brand affinity for Pillow (2.02×), Fábio Silva (fighter) (10.27×), and Elina Svitolina (7.04×) over the country average.
Where do Nobel Prize fans live in Germany?
Nobel Prize fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,684), Bayern (reach 62,906), and Baden-Württemberg (reach 53,017). These three regions account for the largest share of the active audience.
What other brands do Nobel Prize fans also like?
Beyond Nobel Prize itself, the audience over-indexes on Fábio Silva (fighter) (10.27×), Elina Svitolina (7.04×), Stradivarius (1.8×), and Unique Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.