Rascasse Audience Intelligence

Nobel Prize Audience in United States

A data profile of the people who buy, follow and care about Nobel Prize in United States — modelled from more than twelve digital signal sources. Nobel Prize has an estimated audience of 3,041,508 people in United States.

#127among Event in United States#668in Politics & Society

The average Nobel Prize fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Humboldt University of Berlin, University of Oxford, Obsessed (2009 film), with strongest over-indexing on Humboldt University of Berlin (101.61× the country average).

Demographically, the Nobel Prize audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nobel Prize fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Humboldt University of Berlin.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nobel Prize profile in United States.

Audience size
3M
in United States
Gender
58.9%♀
41.1% male
Age
47.0
average years
Country rank
#10186
Event in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nobel Prize fans

58.9% are female, 41.1% are male, average age 47.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Nobel Prize audience in United States
MetricValue
Female58.9%
Male41.1%
Average age47.0
Estimated audience size3,041,508
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Nobel Prize audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3914%
40-4922%
50+44%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Nobel Prize audience comes from United States.

Worldwide audience distribution share by country for Nobel Prize
CountryShare
United States27.6%
Brazil4.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nobel Prize audience in United States is strongest.

Fig. 05

Top regions by affinity

Nobel Prize fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.79×
02Massachusetts~100K1.78×
03Washington~90K1.54×
04California~500K1.43×
05Maryland~70K1.30×
06Connecticut~40K1.29×
07New York~200K1.28×
08Illinois~100K1.23×
09New Jersey~100K1.23×
10New Hampshire~10K1.16×
11Oregon~40K1.14×
12Vermont~6K1.14×
13Virginia~80K1.12×
14Maine~10K1.10×
15Rhode Island~10K1.10×
16Pennsylvania~100K1.05×
17Minnesota~50K1.05×
18West Virginia~10K1.05×
19Colorado~50K0.98×
20New Mexico~10K0.98×
21Hawaii~10K0.98×
22Texas~300K0.96×
23Arizona~60K0.95×
24Michigan~80K0.94×
25Utah~30K0.94×
26North Carolina~90K0.93×
27Wisconsin~40K0.93×
28Indiana~50K0.92×
29Delaware~8K0.92×
30Missouri~40K0.90×
31Iowa~20K0.90×
32Nebraska~10K0.90×
33North Dakota~6K0.90×
34Ohio~80K0.88×
35Kansas~20K0.88×
36Alaska~6K0.88×
37Montana~7K0.87×
38Florida~200K0.86×
39Nevada~20K0.85×
40Idaho~10K0.85×
41South Dakota~6K0.84×
42Georgia~80K0.83×
43Tennessee~50K0.83×
44Kentucky~30K0.82×
45Oklahoma~30K0.82×
46Arkansas~20K0.79×
47South Carolina~30K0.76×
48Louisiana~30K0.76×
49Alabama~30K0.74×
50Mississippi~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Nobel Prize, United States
0.70×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nobel Prize audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nobel Prize audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career101.61×
02PropolisHealth46.85×
03University of OxfordBusiness & Career27.30×
04Pep GuardiolaSports16.31×
05A Clockwork OrangeMovies & TV16.31×
06Albert EinsteinTechnology & Electronics15.78×
07RB LeipzigSports15.62×
08Nobel Peace PrizePolitics & Society12.40×
09Obsessed (2009 film)Movies & TV11.62×
10Shirley MacLaineMovies & TV11.38×
11Colorado RockiesSports6.84×
12Web serverTechnology & Electronics4.05×
13Sustainable energyHome & Garden3.61×
14TurboTaxBusiness & Career2.99×
15Renewable energyBusiness & Career2.72×
16GeneticsKids & Family2.35×
17LivestockPets & Animals1.94×
18MSNNews1.87×
19Nonprofit organizationPolitics & Society1.76×
20RedditInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nobel Prize audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nobel Prize audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.51×
SpiritualityBALANCE1.83×
IndividualismJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nobel Prize audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nobel Prize have in United States?

Nobel Prize has an estimated audience of 3,041,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nobel Prize fans?

58.9% of Nobel Prize fans are female, 41.1% are male, with an average age of 47.0 years.

03

Which brands do Nobel Prize fans like most?

Nobel Prize fans show strongest brand affinity for Humboldt University of Berlin (101.61×), University of Oxford (27.3×), and Obsessed (2009 film) (11.62×) over the country average.

04

Where do Nobel Prize fans live in United States?

Nobel Prize fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nobel Prize fans also like?

Beyond Nobel Prize itself, the audience over-indexes on University of Oxford (27.3×), Obsessed (2009 film) (11.62×), Propolis (46.85×), and Albert Einstein (15.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Nobel Prize audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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