Nobel Prize Audience in United States

Nobel Prize has an estimated audience of 3,042,187 people in United States. 58.9% are female, 41.1% are male, average age 47.0. Top regions: California, Texas, New York. Top brand affinities: Ira Glass, Israel, Nationality, Jeep Wagoneer, Urban Outfitters.
The average Nobel Prize fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ira Glass, Israel, Nationality, with strongest over-indexing on Ira Glass (33.95× the country average). Demographically, the Nobel Prize audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Nobel Prize fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.0 |
| Estimated audience size | 3,042,187 |
Audience persona
The typical Nobel Prize fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Ira Glass.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 529,998 | 1.58× |
| Texas | 260,870 | 1× |
| New York | 256,299 | 1.51× |
| Florida | 173,917 | 0.84× |
| Illinois | 134,827 | 1.33× |
| Massachusetts | 115,879 | 1.93× |
| Pennsylvania | 109,869 | 1.07× |
| Washington | 104,041 | 1.7× |
| New Jersey | 98,966 | 1.28× |
| North Carolina | 87,401 | 0.95× |
| Virginia | 82,057 | 1.11× |
| Georgia | 81,512 | 0.87× |
| Ohio | 81,123 | 0.87× |
| Michigan | 76,514 | 0.96× |
| Maryland | 66,377 | 1.27× |
| Arizona | 60,963 | 0.98× |
| Indiana | 52,419 | 0.94× |
| Tennessee | 52,333 | 0.86× |
| Colorado | 47,288 | 0.99× |
| Missouri | 44,496 | 0.91× |
| Minnesota | 43,394 | 1× |
| Connecticut | 42,170 | 1.38× |
| Oregon | 41,343 | 1.19× |
| Wisconsin | 38,483 | 0.84× |
| South Carolina | 32,504 | 0.71× |
| Alabama | 29,455 | 0.69× |
| Kentucky | 28,857 | 0.76× |
| Louisiana | 28,461 | 0.73× |
| Oklahoma | 26,833 | 0.79× |
| Utah | 26,580 | 0.98× |
| Nevada | 25,870 | 0.88× |
| Iowa | 20,655 | 0.82× |
| Kansas | 19,262 | 0.8× |
| Arkansas | 18,898 | 0.75× |
| Washington, District of Columbia | 17,635 | 1.93× |
| Mississippi | 16,261 | 0.65× |
| West Virginia | 15,450 | 1.09× |
| New Mexico | 14,231 | 0.93× |
| Hawaii | 13,629 | 1.04× |
| New Hampshire | 13,496 | 1.13× |
| Nebraska | 11,989 | 0.79× |
| Idaho | 11,539 | 0.76× |
| Rhode Island | 11,218 | 1.16× |
| Maine | 10,339 | 0.95× |
| Delaware | 6,798 | 0.81× |
| Montana | 5,802 | 0.69× |
| Vermont | 5,682 | 1.06× |
| North Dakota | 4,800 | 0.77× |
| Alaska | 4,550 | 0.7× |
| South Dakota | 4,495 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ira Glass | 33.95× | Music & Radio |
| Israel | 3.98× | Travel & Leisure |
| Nationality | 4× | Politics & Society |
| Jeep Wagoneer | 7.66× | Cars & Mobility |
| Urban Outfitters | 2.27× | Shopping |
| Nebraska Cornhuskers football | 3.21× | Sports |
| Whataburger | 1.52× | Food & Beverages |
| JamBase | 7.69× | Music & Radio |
| El Paso County, Colorado | 8.43× | Travel & Leisure |
| Home staging | 3.19× | Home & Garden |
| Steampunk | 2.77× | Fashion & Accessoires |
| Urban horticulture | 2.01× | Home & Garden |
| Wok | 3.32× | Food & Beverages |
| Goop | 2.6× | Internet & Social Media |
| Strategic human resource planning | 4.37× | Business & Career |
| Jesse Plemons | 1.62× | Movies & TV |
| Hibachi | 3.7× | Food & Beverages |
| Canon (music) | 8.1× | Music & Radio |
| Final Fantasy VII (Famicom) | 5.97× | Games |
| headspace | 3.89× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Tradition | CONSERVATISM | 1.67 |
| Spirituality | BALANCE | 1.64 |
| Need for Security | CONSERVATISM | 1.49 |
| Individualism | JOY | 1.48 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 4.8% |
| United Kingdom | 4.7% |
See Nobel Prize audiences in other countries
More Politics & Society audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
Frequently asked questions
How many fans does Nobel Prize have in United States?
Nobel Prize has an estimated audience of 3,042,187 people in United States, concentrated in California and Texas.
What is the gender split and age of Nobel Prize fans?
58.9% of Nobel Prize fans are female, 41.1% are male, with an average age of 47.0 years.
Which brands do Nobel Prize fans like most?
Nobel Prize fans show strongest brand affinity for Ira Glass (33.95×), Israel (3.98×), and Nationality (4×) over the country average.
Where do Nobel Prize fans live in United States?
Nobel Prize fans in United States are most concentrated in California (reach 529,998), Texas (reach 260,870), and New York (reach 256,299). These three regions account for the largest share of the active audience.
What other brands do Nobel Prize fans also like?
Beyond Nobel Prize itself, the audience over-indexes on Israel (3.98×), Nationality (4×), Jeep Wagoneer (7.66×), and Urban Outfitters (2.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.