Nobel Prize Audience in United States

Nobel Prize has an estimated audience of 3,042,187 people in United States. 58.9% are female, 41.1% are male, average age 47.0. Top regions: California, Texas, New York. Top brand affinities: Albert Einstein, Autism Awareness, University of Oxford, Diabetes mellitus awareness, Humboldt University of Berlin.

The average Nobel Prize fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Albert Einstein, Autism Awareness, University of Oxford, with strongest over-indexing on Albert Einstein (33.95× the country average). Demographically, the Nobel Prize audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Nobel Prize fans

Demographic split for Nobel Prize audience in United States
MetricValue
Female58.9%
Male41.1%
Average age47.0
Estimated audience size3,042,187

Audience persona

The typical Nobel Prize fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Albert Einstein.

Top regions in United States

Top regions ranked by reach for Nobel Prize in United States
RegionReachAffinity
California529,9981.58×
Texas260,8701×
New York256,2991.51×
Florida173,9170.84×
Illinois134,8271.33×
Massachusetts115,8791.93×
Pennsylvania109,8691.07×
Washington104,0411.7×
New Jersey98,9661.28×
North Carolina87,4010.95×
Virginia82,0571.11×
Georgia81,5120.87×
Ohio81,1230.87×
Michigan76,5140.96×
Maryland66,3771.27×
Arizona60,9630.98×
Indiana52,4190.94×
Tennessee52,3330.86×
Colorado47,2880.99×
Missouri44,4960.91×
Minnesota43,3941×
Connecticut42,1701.38×
Oregon41,3431.19×
Wisconsin38,4830.84×
South Carolina32,5040.71×
Alabama29,4550.69×
Kentucky28,8570.76×
Louisiana28,4610.73×
Oklahoma26,8330.79×
Utah26,5800.98×
Nevada25,8700.88×
Iowa20,6550.82×
Kansas19,2620.8×
Arkansas18,8980.75×
Washington, District of Columbia17,6351.93×
Mississippi16,2610.65×
West Virginia15,4501.09×
New Mexico14,2310.93×
Hawaii13,6291.04×
New Hampshire13,4961.13×
Nebraska11,9890.79×
Idaho11,5390.76×
Rhode Island11,2181.16×
Maine10,3390.95×
Delaware6,7980.81×
Montana5,8020.69×
Vermont5,6821.06×
North Dakota4,8000.77×
Alaska4,5500.7×
South Dakota4,4950.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nobel Prize audience
BrandAffinityCategory
Albert Einstein33.95×Technology & Electronics
Autism Awareness19.03×Health
University of Oxford26.25×Business & Career
Diabetes mellitus awareness12.48×Health
Humboldt University of Berlin61.17×Business & Career
Propolis51.68×Health
MSN5.73×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Obsessed (2009 film)15.55×Movies & TV
Income tax13.19×Business & Career
Capital One3.4×Business & Career
Sam Elliott7.15×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
North Korea8.26×Travel & Leisure
Jane Goodall8.23×Pets & Animals
Catherine O'Hara4.79×Movies & TV
Staples (Canada)3.61×Business & Career
Fox News Channel2×Movies & TV
Great Clips3.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nobel Prize audience
TraitClusterScore
PatriotismCONSERVATISM2.18
TraditionCONSERVATISM1.67
SpiritualityBALANCE1.64
Need for SecurityCONSERVATISM1.49
IndividualismJOY1.48
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Nobel Prize
CountryShare
United States27.7%
Brazil4.8%
United Kingdom4.7%

See Nobel Prize audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Nobel Prize have in United States?

Nobel Prize has an estimated audience of 3,042,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Nobel Prize fans?

58.9% of Nobel Prize fans are female, 41.1% are male, with an average age of 47.0 years.

Which brands do Nobel Prize fans like most?

Nobel Prize fans show strongest brand affinity for Albert Einstein (33.95×), Autism Awareness (19.03×), and University of Oxford (26.25×) over the country average.

Where do Nobel Prize fans live in United States?

Nobel Prize fans in United States are most concentrated in California (reach 529,998), Texas (reach 260,870), and New York (reach 256,299). These three regions account for the largest share of the active audience.

What other brands do Nobel Prize fans also like?

Beyond Nobel Prize itself, the audience over-indexes on Autism Awareness (19.03×), University of Oxford (26.25×), Diabetes mellitus awareness (12.48×), and Humboldt University of Berlin (61.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nobel Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.