Rascasse Audience Intelligence

University of Oxford Audience in United States

A data profile of the people who buy, follow and care about University of Oxford in United States — modelled from more than twelve digital signal sources. University of Oxford has an estimated audience of 5,350,676 people in United States.

#10among University in United States#430among POI in United States#582in Business & Career

The average University of Oxford fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Doctor of Philosophy, Nobel Prize, Humboldt University of Berlin, with strongest over-indexing on Doctor of Philosophy (19.21× the country average).

Demographically, the University of Oxford audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Oxford fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Doctor of Philosophy.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Oxford profile in United States.

Audience size
5.4M
in United States
Gender
57.8%♀
42.2% male
Age
36.8
average years
Country rank
#6294
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Oxford fans

57.8% are female, 42.2% are male, average age 36.8.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for University of Oxford audience in United States
MetricValue
Female57.8%
Male42.2%
Average age36.8
Estimated audience size5,350,676
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the University of Oxford audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

14.2%

of the worldwide University of Oxford audience comes from United States.

Worldwide audience distribution share by country for University of Oxford
CountryShare
United States14.2%
Japan8.0%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Oxford audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Oxford fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.09×
02Massachusetts~200K1.57×
03Connecticut~80K1.45×
04Maryland~100K1.44×
05California~800K1.39×
06Virginia~200K1.34×
07New York~400K1.32×
08Mississippi~50K1.25×
09Washington~100K1.21×
10New Jersey~200K1.19×
11Georgia~200K1.18×
12Rhode Island~20K1.18×
13Texas~500K1.16×
14Illinois~200K1.13×
15Maine~20K1.07×
16Oregon~60K1.05×
17Hawaii~20K1.02×
18North Carolina~200K1.01×
19Vermont~9K1.00×
20New Hampshire~20K0.99×
21Delaware~10K0.98×
22Arkansas~40K0.97×
23Pennsylvania~200K0.96×
24Colorado~80K0.96×
25Alabama~70K0.94×
26Montana~10K0.93×
27Utah~40K0.92×
28Florida~300K0.91×
29Tennessee~100K0.90×
30Minnesota~70K0.90×
31Arizona~100K0.89×
32Wisconsin~70K0.89×
33Alaska~10K0.89×
34Ohio~100K0.88×
35Michigan~100K0.88×
36Indiana~90K0.88×
37North Dakota~10K0.88×
38South Dakota~10K0.87×
39South Carolina~70K0.86×
40Louisiana~60K0.85×
41Kentucky~60K0.85×
42Kansas~40K0.85×
43Missouri~70K0.84×
44Iowa~40K0.83×
45Nebraska~20K0.83×
46Idaho~20K0.83×
47Oklahoma~50K0.82×
48New Mexico~20K0.82×
49West Virginia~20K0.81×
50Nevada~40K0.79×
Fig. 06

Affinity by region

Affinity by region — University of Oxford, United States
0.79×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Oxford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Oxford audience
#·InterestCategoryAffinity×
01ETH ZurichBusiness & Career51.44×
02Humboldt University of BerlinBusiness & Career50.56×
03University of ZurichBusiness & Career50.33×
04University of BernBusiness & Career49.84×
05University of SouthamptonBusiness & Career47.27×
06Institute for Advanced StudyBusiness & Career44.28×
07Leiden UniversityBusiness & Career43.10×
08Nobel Prize in PhysicsBusiness & Career35.34×
09Theoretical physicsBusiness & Career34.22×
10Princeton, New JerseyTravel & Leisure28.13×
11Nobel PrizePolitics & Society27.30×
12PhysicistBusiness & Career23.84×
13Doctor of PhilosophyBusiness & Career19.21×
14Albert EinsteinTechnology & Electronics18.15×
15Philosophy of sciencePolitics & Society9.28×
16Postgraduate educationBusiness & Career7.86×
17UniversityBusiness & Career3.86×
18PhilosophyBusiness & Career3.41×
19CollegeBusiness & Career3.16×
20Instant messagingInternet & Social Media2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Oxford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Oxford audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
TraditionCONSERVATISM1.66×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Oxford audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Healthy LifestyleBALANCE1.06×
Luxury OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Oxford have in United States?

University of Oxford has an estimated audience of 5,350,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Oxford fans?

57.8% of University of Oxford fans are female, 42.2% are male, with an average age of 36.8 years.

03

Which brands do University of Oxford fans like most?

University of Oxford fans show strongest brand affinity for Doctor of Philosophy (19.21×), Nobel Prize (27.3×), and Humboldt University of Berlin (50.56×) over the country average.

04

Where do University of Oxford fans live in United States?

University of Oxford fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of Oxford fans also like?

Beyond University of Oxford itself, the audience over-indexes on Nobel Prize (27.3×), Humboldt University of Berlin (50.56×), Albert Einstein (18.15×), and ETH Zurich (51.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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