University of Oxford Audience in United States

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University of Oxford has an estimated audience of 5,350,676 people in United States. 57.8% are female, 42.2% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Doctor of Philosophy, Nobel Prize, Humboldt University of Berlin, Albert Einstein, ETH Zurich.

The average University of Oxford fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Doctor of Philosophy, Nobel Prize, Humboldt University of Berlin, with strongest over-indexing on Doctor of Philosophy (19.21× the country average). Demographically, the University of Oxford audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Oxford fans

Demographic split for University of Oxford audience in United States
MetricValue
Female57.8%
Male42.2%
Average age36.8
Estimated audience size5,350,676

Audience persona

The typical University of Oxford fan in United States is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Doctor of Philosophy.

Top regions in United States

Top regions ranked by reach for University of Oxford in United States
RegionReachAffinity
California839,0811.43×
Texas577,0981.25×
New York408,9641.37×
Florida341,4290.94×
Illinois202,8291.14×
Georgia196,6031.19×
Massachusetts189,4731.8×
Virginia186,8891.43×
Pennsylvania178,7660.99×
New Jersey178,6301.31×
North Carolina174,5771.08×
Ohio144,5110.88×
Maryland130,8541.42×
Washington129,7951.21×
Michigan127,4830.91×
Arizona100,6370.92×
Tennessee96,9010.9×
Connecticut91,5051.71×
Indiana89,0920.91×
Colorado85,6411.02×
Missouri72,2550.84×
South Carolina71,2440.89×
Minnesota69,0740.9×
Oregon65,0641.06×
Alabama63,6080.85×
Wisconsin63,1520.78×
Louisiana57,8210.84×
Mississippi51,2371.16×
Kentucky50,5490.75×
Oklahoma45,9160.77×
Arkansas40,9030.93×
Utah40,8720.85×
Nevada40,1110.78×
Iowa34,3670.78×
Washington, District of Columbia34,2392.13×
Kansas33,3320.79×
Hawaii24,1361.05×
Rhode Island22,0051.29×
New Hampshire20,8380.99×
Maine20,1101.05×
Nebraska19,0930.71×
New Mexico18,3990.69×
Idaho18,3010.68×
West Virginia14,7900.59×
Delaware13,5940.92×
Montana11,1930.75×
Vermont9,375
South Dakota7,7470.63×
North Dakota7,0480.64×
Alaska6,9370.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Oxford audience
BrandAffinityCategory
Doctor of Philosophy19.21×Business & Career
Nobel Prize27.3×Politics & Society
Humboldt University of Berlin50.56×Business & Career
Albert Einstein18.15×Technology & Electronics
ETH Zurich51.44×Business & Career
University of Zurich50.33×Business & Career
Theoretical physics34.22×Business & Career
University of Bern49.84×Business & Career
Institute for Advanced Study44.28×Business & Career
Leiden University43.1×Business & Career
Philosophy3.41×Business & Career
Postgraduate education7.86×Business & Career
Nobel Prize in Physics35.34×Business & Career
Princeton, New Jersey28.13×Travel & Leisure
University3.86×Business & Career
Philosophy of science9.28×Politics & Society
Physicist23.84×Business & Career
University of Southampton47.27×Business & Career
Instant messaging2.95×Internet & Social Media
College3.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Oxford audience
TraitClusterScore
Career OrientationPOWER1.58
Urban LifestyleOPEN1.55
MindfulnessBALANCE1.46
TravellingTHRILL1.43
PatriotismCONSERVATISM1.43
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for University of Oxford
CountryShare
United States14.3%
Japan8.0%
Mexico5.3%

See University of Oxford audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Oxford have in United States?

University of Oxford has an estimated audience of 5,350,676 people in United States, concentrated in California and Texas.

What is the gender split and age of University of Oxford fans?

57.8% of University of Oxford fans are female, 42.2% are male, with an average age of 36.8 years.

Which brands do University of Oxford fans like most?

University of Oxford fans show strongest brand affinity for Doctor of Philosophy (19.21×), Nobel Prize (27.3×), and Humboldt University of Berlin (50.56×) over the country average.

Where do University of Oxford fans live in United States?

University of Oxford fans in United States are most concentrated in California (reach 839,081), Texas (reach 577,098), and New York (reach 408,964). These three regions account for the largest share of the active audience.

What other brands do University of Oxford fans also like?

Beyond University of Oxford itself, the audience over-indexes on Nobel Prize (27.3×), Humboldt University of Berlin (50.56×), Albert Einstein (18.15×), and ETH Zurich (51.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.