University of Oxford Audience in United States

University of Oxford has an estimated audience of 5,350,676 people in United States. 57.8% are female, 42.2% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Doctor of Philosophy, Nobel Prize, Humboldt University of Berlin, Albert Einstein, ETH Zurich.
The average University of Oxford fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Doctor of Philosophy, Nobel Prize, Humboldt University of Berlin, with strongest over-indexing on Doctor of Philosophy (19.21× the country average). Demographically, the University of Oxford audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Oxford fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 36.8 |
| Estimated audience size | 5,350,676 |
Audience persona
The typical University of Oxford fan in United States is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Doctor of Philosophy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 839,081 | 1.43× |
| Texas | 577,098 | 1.25× |
| New York | 408,964 | 1.37× |
| Florida | 341,429 | 0.94× |
| Illinois | 202,829 | 1.14× |
| Georgia | 196,603 | 1.19× |
| Massachusetts | 189,473 | 1.8× |
| Virginia | 186,889 | 1.43× |
| Pennsylvania | 178,766 | 0.99× |
| New Jersey | 178,630 | 1.31× |
| North Carolina | 174,577 | 1.08× |
| Ohio | 144,511 | 0.88× |
| Maryland | 130,854 | 1.42× |
| Washington | 129,795 | 1.21× |
| Michigan | 127,483 | 0.91× |
| Arizona | 100,637 | 0.92× |
| Tennessee | 96,901 | 0.9× |
| Connecticut | 91,505 | 1.71× |
| Indiana | 89,092 | 0.91× |
| Colorado | 85,641 | 1.02× |
| Missouri | 72,255 | 0.84× |
| South Carolina | 71,244 | 0.89× |
| Minnesota | 69,074 | 0.9× |
| Oregon | 65,064 | 1.06× |
| Alabama | 63,608 | 0.85× |
| Wisconsin | 63,152 | 0.78× |
| Louisiana | 57,821 | 0.84× |
| Mississippi | 51,237 | 1.16× |
| Kentucky | 50,549 | 0.75× |
| Oklahoma | 45,916 | 0.77× |
| Arkansas | 40,903 | 0.93× |
| Utah | 40,872 | 0.85× |
| Nevada | 40,111 | 0.78× |
| Iowa | 34,367 | 0.78× |
| Washington, District of Columbia | 34,239 | 2.13× |
| Kansas | 33,332 | 0.79× |
| Hawaii | 24,136 | 1.05× |
| Rhode Island | 22,005 | 1.29× |
| New Hampshire | 20,838 | 0.99× |
| Maine | 20,110 | 1.05× |
| Nebraska | 19,093 | 0.71× |
| New Mexico | 18,399 | 0.69× |
| Idaho | 18,301 | 0.68× |
| West Virginia | 14,790 | 0.59× |
| Delaware | 13,594 | 0.92× |
| Montana | 11,193 | 0.75× |
| Vermont | 9,375 | 1× |
| South Dakota | 7,747 | 0.63× |
| North Dakota | 7,048 | 0.64× |
| Alaska | 6,937 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Doctor of Philosophy | 19.21× | Business & Career |
| Nobel Prize | 27.3× | Politics & Society |
| Humboldt University of Berlin | 50.56× | Business & Career |
| Albert Einstein | 18.15× | Technology & Electronics |
| ETH Zurich | 51.44× | Business & Career |
| University of Zurich | 50.33× | Business & Career |
| Theoretical physics | 34.22× | Business & Career |
| University of Bern | 49.84× | Business & Career |
| Institute for Advanced Study | 44.28× | Business & Career |
| Leiden University | 43.1× | Business & Career |
| Philosophy | 3.41× | Business & Career |
| Postgraduate education | 7.86× | Business & Career |
| Nobel Prize in Physics | 35.34× | Business & Career |
| Princeton, New Jersey | 28.13× | Travel & Leisure |
| University | 3.86× | Business & Career |
| Philosophy of science | 9.28× | Politics & Society |
| Physicist | 23.84× | Business & Career |
| University of Southampton | 47.27× | Business & Career |
| Instant messaging | 2.95× | Internet & Social Media |
| College | 3.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.55 |
| Mindfulness | BALANCE | 1.46 |
| Travelling | THRILL | 1.43 |
| Patriotism | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| Mexico | 5.3% |
See University of Oxford audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Oxford have in United States?
University of Oxford has an estimated audience of 5,350,676 people in United States, concentrated in California and Texas.
What is the gender split and age of University of Oxford fans?
57.8% of University of Oxford fans are female, 42.2% are male, with an average age of 36.8 years.
Which brands do University of Oxford fans like most?
University of Oxford fans show strongest brand affinity for Doctor of Philosophy (19.21×), Nobel Prize (27.3×), and Humboldt University of Berlin (50.56×) over the country average.
Where do University of Oxford fans live in United States?
University of Oxford fans in United States are most concentrated in California (reach 839,081), Texas (reach 577,098), and New York (reach 408,964). These three regions account for the largest share of the active audience.
What other brands do University of Oxford fans also like?
Beyond University of Oxford itself, the audience over-indexes on Nobel Prize (27.3×), Humboldt University of Berlin (50.56×), Albert Einstein (18.15×), and ETH Zurich (51.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.