Rascasse Audience Intelligence

Leiden University Audience in United States

A data profile of the people who buy, follow and care about Leiden University in United States — modelled from more than twelve digital signal sources. Leiden University has an estimated audience of 555,408 people in United States.

#244among University in United States#3536among POI in United States#2141in Business & Career

The average Leiden University fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Humboldt University of Berlin, Albert Einstein, University of Oxford, with strongest over-indexing on Humboldt University of Berlin (225.6× the country average).

Demographically, the Leiden University audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leiden University fan in United States is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Humboldt University of Berlin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leiden University profile in United States.

Audience size
555K
in United States
Gender
74.4%♀
25.6% male
Age
43.0
average years
Country rank
#34438
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leiden University fans

74.4% are female, 25.6% are male, average age 43.0.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Leiden University audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.0
Estimated audience size555,408
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Leiden University audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Leiden University audience comes from United States.

Worldwide audience distribution share by country for Leiden University
CountryShare
Brazil20.7%
United States20.0%
Germany14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leiden University audience in United States is strongest.

Fig. 05

Top regions by affinity

Leiden University fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K4.27×
02Massachusetts~20K2.13×
03Vermont~2K1.56×
04Maryland~10K1.50×
05New York~40K1.44×
06Virginia~20K1.42×
07Connecticut~7K1.26×
08Washington~10K1.25×
09Maine~2K1.19×
10Colorado~10K1.15×
11Oregon~7K1.14×
12Rhode Island~2K1.14×
13California~70K1.13×
14New Hampshire~2K1.06×
15New Jersey~10K1.05×
16Hawaii~2K1.03×
17Montana~2K1.00×
18Alaska~1K0.99×
19Pennsylvania~20K0.98×
20Illinois~20K0.98×
21North Dakota~1K0.97×
22Delaware~1K0.96×
23South Dakota~1K0.94×
24Minnesota~7K0.92×
25Utah~5K0.92×
26New Mexico~3K0.92×
27Idaho~3K0.91×
28West Virginia~2K0.88×
29Nebraska~2K0.87×
30North Carolina~10K0.86×
31Wisconsin~7K0.85×
32Louisiana~6K0.84×
33Mississippi~4K0.84×
34Iowa~4K0.84×
35Georgia~10K0.83×
36Arizona~9K0.83×
37Missouri~7K0.82×
38Arkansas~4K0.82×
39Kansas~4K0.82×
40Indiana~8K0.80×
41Michigan~10K0.78×
42Oklahoma~5K0.77×
43Nevada~4K0.77×
44Florida~30K0.76×
45South Carolina~6K0.75×
46Kentucky~5K0.75×
47Alabama~6K0.74×
48Ohio~10K0.73×
49Tennessee~8K0.73×
50Texas~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Leiden University, United States
0.68×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leiden University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leiden University audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career225.60×
02PropolisHealth75.42×
03Albert EinsteinTechnology & Electronics53.74×
04University of OxfordBusiness & Career43.10×
05uolTechnology & Electronics31.85×
06Search for extraterrestrial intelligencePolitics & Society29.29×
07Criticism of religionPolitics & Society19.41×
08Humanoid robotTechnology & Electronics17.95×
09StatisticsBusiness & Career14.83×
10Massive open online courseBusiness & Career14.51×
11Berlin WallTravel & Leisure8.07×
12Anne HathawayMovies & TV7.73×
13Chat roomInternet & Social Media6.79×
14Non-alcoholic beverageFood & Beverages4.46×
15Renewable energyBusiness & Career3.61×
16Catherine O'HaraMovies & TV3.49×
17InnovationBusiness & Career3.48×
18Britney SpearsMusic & Radio2.86×
19LivestockPets & Animals2.21×
20CNNMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leiden University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leiden University audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.04×
SpiritualityBALANCE2.32×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leiden University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Quality AwarenessPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leiden University have in United States?

Leiden University has an estimated audience of 555,408 people in United States, concentrated in California and New York.

02

What is the gender split and age of Leiden University fans?

74.4% of Leiden University fans are female, 25.6% are male, with an average age of 43.0 years.

03

Which brands do Leiden University fans like most?

Leiden University fans show strongest brand affinity for Humboldt University of Berlin (225.6×), Albert Einstein (53.74×), and University of Oxford (43.1×) over the country average.

04

Where do Leiden University fans live in United States?

Leiden University fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Leiden University fans also like?

Beyond Leiden University itself, the audience over-indexes on Albert Einstein (53.74×), University of Oxford (43.1×), Propolis (75.42×), and Statistics (14.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Leiden University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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