Leiden University Audience in United States

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Leiden University has an estimated audience of 555,408 people in United States. 74.4% are female, 25.6% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: University of Oxford, Albert Einstein, Propolis, Autism Awareness, Diabetes mellitus awareness.

The average Leiden University fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University of Oxford, Albert Einstein, Propolis, with strongest over-indexing on University of Oxford (33.74× the country average). Demographically, the Leiden University audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Leiden University fans

Demographic split for Leiden University audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.0
Estimated audience size555,408

Audience persona

The typical Leiden University fan in United States is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for University of Oxford.

Top regions in United States

Top regions ranked by reach for Leiden University in United States
RegionReachAffinity
California73,1841.2×
New York50,1381.62×
Texas31,8260.67×
Massachusetts26,3572.41×
Florida26,1830.7×
Virginia20,7821.54×
Illinois18,9131.02×
Pennsylvania18,6241×
Maryland15,4621.62×
Washington15,1481.36×
New Jersey14,7511.04×
North Carolina14,3310.86×
Georgia14,2820.83×
Ohio11,9730.7×
Michigan10,3700.71×
Colorado9,9751.14×
Washington, District of Columbia8,5415.12×
Arizona7,8690.69×
Connecticut7,5791.36×
Oregon7,3681.16×
Indiana7,1580.71×
Wisconsin7,1000.85×
Minnesota6,8820.86×
Missouri6,6490.74×
Tennessee6,1920.56×
Louisiana5,1940.73×
South Carolina4,9480.59×
Utah4,1590.84×
Alabama3,0120.39×
Nevada2,9730.55×
Iowa2,7730.61×
Maine2,7661.39×
Kentucky2,7020.39×
Oklahoma2,6620.43×
New Hampshire2,4751.13×
Hawaii2,4411.02×
Vermont2,3512.41×
Rhode Island2,3271.32×
Kansas2,2640.52×
Idaho1,9710.71×
Nebraska1,9140.69×
Arkansas1,8720.41×
New Mexico1,8400.66×
Mississippi1,6280.36×
Montana1,5130.98×
West Virginia1,2650.49×
Delaware1,0700.7×
Alaska9470.8×
South Dakota8820.69×
North Dakota8590.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leiden University audience
BrandAffinityCategory
University of Oxford33.74×Business & Career
Albert Einstein31.69×Technology & Electronics
Propolis67.74×Health
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Humboldt University of Berlin61.17×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
uol47.33×Technology & Electronics
Statistics15.97×Business & Career
Income tax13.19×Business & Career
Catherine O'Hara5.49×Movies & TV
Chat room8.11×Internet & Social Media
Hobby Lobby2.99×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Fox News Channel1.84×Movies & TV
MSN2.4×News
Diaper bag3.88×Kids & Family
Planet Fitness2.27×Sports
Superman1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leiden University audience
TraitClusterScore
MindfulnessBALANCE3.56
SpiritualityBALANCE2.14
IndividualismJOY1.8
ExtroversionTHRILL1.77
TraditionCONSERVATISM1.74
Urban LifestyleOPEN1.67

Worldwide distribution

Worldwide audience distribution share by country for Leiden University
CountryShare
Brazil20.8%
United States20.0%
Germany14.7%

See Leiden University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Leiden University have in United States?

Leiden University has an estimated audience of 555,408 people in United States, concentrated in California and New York.

What is the gender split and age of Leiden University fans?

74.4% of Leiden University fans are female, 25.6% are male, with an average age of 43.0 years.

Which brands do Leiden University fans like most?

Leiden University fans show strongest brand affinity for University of Oxford (33.74×), Albert Einstein (31.69×), and Propolis (67.74×) over the country average.

Where do Leiden University fans live in United States?

Leiden University fans in United States are most concentrated in California (reach 73,184), New York (reach 50,138), and Texas (reach 31,826). These three regions account for the largest share of the active audience.

What other brands do Leiden University fans also like?

Beyond Leiden University itself, the audience over-indexes on Albert Einstein (31.69×), Propolis (67.74×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leiden University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.