uol Audience in United States
uol has an estimated audience of 710,934 people in United States. 42.7% are female, 57.3% are male, average age 32.8. Top regions: Florida, Massachusetts, California. Top brand affinities: Gusttavo Lima, Rede Globo, Spiritism, Web server, Jornal Nacional.
The average uol fan in United States is 32.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include Gusttavo Lima, Rede Globo, Spiritism, with strongest over-indexing on Gusttavo Lima (159.18× the country average). Demographically, the uol audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of uol fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 32.8 |
| Estimated audience size | 710,934 |
Audience persona
The typical uol fan in United States is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Gusttavo Lima.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 282,599 | 5.87× |
| Massachusetts | 124,142 | 8.86× |
| California | 77,882 | 1× |
| New York | 62,972 | 1.59× |
| New Jersey | 49,284 | 2.73× |
| Texas | 47,436 | 0.78× |
| Connecticut | 28,039 | 3.93× |
| Georgia | 24,585 | 1.12× |
| Michigan | 21,908 | 1.18× |
| Illinois | 20,092 | 0.85× |
| Pennsylvania | 19,902 | 0.83× |
| North Carolina | 18,360 | 0.86× |
| Virginia | 14,289 | 0.83× |
| South Carolina | 12,304 | 1.15× |
| Maryland | 11,403 | 0.93× |
| Washington | 10,215 | 0.72× |
| Ohio | 9,241 | 0.42× |
| Colorado | 7,515 | 0.67× |
| Missouri | 7,342 | 0.64× |
| Utah | 6,532 | 1.03× |
| Indiana | 6,452 | 0.5× |
| Tennessee | 6,342 | 0.44× |
| Louisiana | 5,845 | 0.64× |
| Nevada | 5,770 | 0.84× |
| Arizona | 4,546 | 0.31× |
| Washington, District of Columbia | 4,221 | 1.98× |
| Minnesota | 4,177 | 0.41× |
| New Hampshire | 3,679 | 1.31× |
| Rhode Island | 3,625 | 1.6× |
| Alabama | 3,451 | 0.35× |
| Wisconsin | 3,320 | 0.31× |
| Kentucky | 3,292 | 0.37× |
| Oregon | 2,604 | 0.32× |
| Mississippi | 2,427 | 0.41× |
| Kansas | 2,376 | 0.42× |
| Oklahoma | 2,261 | 0.29× |
| Hawaii | 2,144 | 0.7× |
| Delaware | 1,485 | 0.76× |
| Iowa | 1,452 | 0.25× |
| Arkansas | 1,429 | 0.24× |
| Maine | 1,083 | 0.43× |
| Idaho | 842 | 0.24× |
| New Mexico | 827 | 0.23× |
| Nebraska | 711 | 0.2× |
| Alaska | 598 | 0.39× |
| Vermont | 576 | 0.46× |
| West Virginia | 572 | 0.17× |
| Montana | 206 | 0.1× |
| South Dakota | 184 | 0.11× |
| North Dakota | 182 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gusttavo Lima | 159.18× | Music & Radio |
| Rede Globo | 95.71× | Movies & TV |
| Spiritism | 59.57× | Health |
| Web server | 14.29× | Technology & Electronics |
| Jornal Nacional | 291.87× | Movies & TV |
| Volaris | 15.2× | Travel & Leisure |
| Cruzeiro Esporte Clube | 46.56× | Sports |
| Ceará Sporting Club | 100.52× | Sports |
| Sport Club Corinthians Paulista | 31.84× | Sports |
| Caixa Econômica Federal | 85.71× | Business & Career |
| CR Vasco da Gama | 47.7× | Sports |
| Autism Awareness | 8.66× | Health |
| Campeonato Brasileiro Série B | 53.71× | Sports |
| Car club | 11.99× | Cars & Mobility |
| Grêmio Foot-Ball Porto Alegrense | 38.57× | Sports |
| Real Madrid C.F. | 4.07× | Sports |
| GloboNews | 124.87× | Movies & TV |
| Sociedade Esportiva Palmeiras | 26.02× | Sports |
| Diabetes mellitus awareness | 5.31× | Health |
| SporTV | 237.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 12.66 |
| Luxury Orientation | PREMIUM | 2.39 |
| Indulgence | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.46 |
| Risk Appetite | THRILL | 1.45 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 60.2% |
| United States | 8.2% |
| Portugal | 6.2% |
See uol audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does uol have in United States?
uol has an estimated audience of 710,934 people in United States, concentrated in Florida and Massachusetts.
What is the gender split and age of uol fans?
42.7% of uol fans are female, 57.3% are male, with an average age of 32.8 years.
Which brands do uol fans like most?
uol fans show strongest brand affinity for Gusttavo Lima (159.18×), Rede Globo (95.71×), and Spiritism (59.57×) over the country average.
Where do uol fans live in United States?
uol fans in United States are most concentrated in Florida (reach 282,599), Massachusetts (reach 124,142), and California (reach 77,882). These three regions account for the largest share of the active audience.
What other brands do uol fans also like?
Beyond uol itself, the audience over-indexes on Rede Globo (95.71×), Spiritism (59.57×), Web server (14.29×), and Jornal Nacional (291.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for uol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.