uol Audience in United States

uol logo

uol has an estimated audience of 710,934 people in United States. 42.7% are female, 57.3% are male, average age 32.8. Top regions: Florida, Massachusetts, California. Top brand affinities: Nationality, Nurse educator, South Yorkshire, Buying and Selling Real Estate, Jawaharlal Nehru University.

The average uol fan in United States is 32.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include Nationality, Nurse educator, South Yorkshire, with strongest over-indexing on Nationality (95.71× the country average). Demographically, the uol audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of uol fans

Demographic split for uol audience in United States
MetricValue
Female42.7%
Male57.3%
Average age32.8
Estimated audience size710,934

Audience persona

The typical uol fan in United States is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for uol in United States
RegionReachAffinity
Florida282,5995.87×
Massachusetts124,1428.86×
California77,8821×
New York62,9721.59×
New Jersey49,2842.73×
Texas47,4360.78×
Connecticut28,0393.93×
Georgia24,5851.12×
Michigan21,9081.18×
Illinois20,0920.85×
Pennsylvania19,9020.83×
North Carolina18,3600.86×
Virginia14,2890.83×
South Carolina12,3041.15×
Maryland11,4030.93×
Washington10,2150.72×
Ohio9,2410.42×
Colorado7,5150.67×
Missouri7,3420.64×
Utah6,5321.03×
Indiana6,4520.5×
Tennessee6,3420.44×
Louisiana5,8450.64×
Nevada5,7700.84×
Arizona4,5460.31×
Washington, District of Columbia4,2211.98×
Minnesota4,1770.41×
New Hampshire3,6791.31×
Rhode Island3,6251.6×
Alabama3,4510.35×
Wisconsin3,3200.31×
Kentucky3,2920.37×
Oregon2,6040.32×
Mississippi2,4270.41×
Kansas2,3760.42×
Oklahoma2,2610.29×
Hawaii2,1440.7×
Delaware1,4850.76×
Iowa1,4520.25×
Arkansas1,4290.24×
Maine1,0830.43×
Idaho8420.24×
New Mexico8270.23×
Nebraska7110.2×
Alaska5980.39×
Vermont5760.46×
West Virginia5720.17×
Montana2060.1×
South Dakota1840.11×
North Dakota1820.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for uol audience
BrandAffinityCategory
Nationality95.71×Politics & Society
Nurse educator291.87×Kids & Family
South Yorkshire150×Travel & Leisure
Buying and Selling Real Estate47.7×Home & Garden
Jawaharlal Nehru University159.18×Business & Career
Historic site17.37×Arts & Culture
Penn & Teller14.67×Movies & TV
Natural rubber3.5×Cars & Mobility
Staycation5.11×Home & Garden
Home construction1.81×Home & Garden
Kevin Eldon87.88×Movies & TV
Buying a House8.57×Home & Garden
Education World53.71×Business & Career
Justice3.33×Politics & Society
Buying and Selling46.56×Home & Garden
Certified diabetes educator14.27×Business & Career
Olabisi Onabanjo University95×Business & Career
La Opinión7.32×News
Curcuma20×Food & Beverages
Electrolyte4.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by uol audience
TraitClusterScore
MindfulnessBALANCE12.66
Luxury OrientationPREMIUM2.39
IndulgenceJOY1.64
Urban LifestyleOPEN1.46
Risk AppetiteTHRILL1.45
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for uol
CountryShare
Brazil60.2%
United States8.2%
Portugal6.2%

See uol audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does uol have in United States?

uol has an estimated audience of 710,934 people in United States, concentrated in Florida and Massachusetts.

What is the gender split and age of uol fans?

42.7% of uol fans are female, 57.3% are male, with an average age of 32.8 years.

Which brands do uol fans like most?

uol fans show strongest brand affinity for Nationality (95.71×), Nurse educator (291.87×), and South Yorkshire (150×) over the country average.

Where do uol fans live in United States?

uol fans in United States are most concentrated in Florida (reach 282,599), Massachusetts (reach 124,142), and California (reach 77,882). These three regions account for the largest share of the active audience.

What other brands do uol fans also like?

Beyond uol itself, the audience over-indexes on Nurse educator (291.87×), South Yorkshire (150×), Buying and Selling Real Estate (47.7×), and Jawaharlal Nehru University (159.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for uol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.