Rede Globo Audience in United States
Rede Globo has an estimated audience of 491,008 people in United States. 58.2% are female, 41.8% are male, average age 35.4. Top regions: Massachusetts, Florida, New Jersey. Top brand affinities: Brasília, uol, Sandy, Supreme Federal Court, Regions of Brazil.
The average Rede Globo fan in United States is 35.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New Jersey. Top brand affinities include Brasília, uol, Sandy, with strongest over-indexing on Brasília (77× the country average). Demographically, the Rede Globo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of Rede Globo fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 35.4 |
| Estimated audience size | 491,008 |
Audience persona
The typical Rede Globo fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Brasília.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 124,737 | 12.89× |
| Florida | 112,693 | 3.39× |
| New Jersey | 56,423 | 4.52× |
| New York | 33,123 | 1.21× |
| California | 31,416 | 0.58× |
| Pennsylvania | 23,225 | 1.4× |
| Connecticut | 17,371 | 3.53× |
| Georgia | 16,397 | 1.08× |
| Virginia | 14,211 | 1.19× |
| South Carolina | 8,865 | 1.2× |
| Texas | 8,494 | 0.2× |
| North Carolina | 4,631 | 0.31× |
| Rhode Island | 4,343 | 2.78× |
| Delaware | 3,209 | 2.37× |
| Maryland | 2,754 | 0.33× |
| Washington | 2,645 | 0.27× |
| Washington, District of Columbia | 2,633 | 1.78× |
| Ohio | 2,102 | 0.14× |
| Illinois | 2,080 | 0.13× |
| New Hampshire | 1,630 | 0.84× |
| Louisiana | 1,543 | 0.24× |
| Missouri | 1,343 | 0.17× |
| Indiana | 1,198 | 0.13× |
| Utah | 1,071 | 0.24× |
| Oklahoma | 1,005 | 0.18× |
| Arizona | 1,002 | 0.1× |
| Mississippi | 992 | 0.25× |
| Michigan | 988 | 0.08× |
| Alabama | 958 | 0.14× |
| Arkansas | 881 | 0.22× |
| Kentucky | 848 | 0.14× |
| Tennessee | 847 | 0.09× |
| Hawaii | 843 | 0.4× |
| West Virginia | 819 | 0.36× |
| Kansas | 756 | 0.2× |
| Idaho | 756 | 0.31× |
| Iowa | 718 | 0.18× |
| Montana | 712 | 0.52× |
| Nevada | 710 | 0.15× |
| Oregon | 701 | 0.12× |
| Wisconsin | 694 | 0.09× |
| Nebraska | 661 | 0.27× |
| Maine | 651 | 0.37× |
| Vermont | 641 | 0.74× |
| Minnesota | 620 | 0.09× |
| Colorado | 597 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brasília | 77× | Travel & Leisure |
| uol | 103.91× | Technology & Electronics |
| Sandy | 68.26× | Music & Radio |
| Supreme Federal Court | 73.75× | Politics & Society |
| Regions of Brazil | 48× | Travel & Leisure |
| Curitiba | 68× | Travel & Leisure |
| UOL Esporte | 149.19× | Sports |
| Web server | 12.7× | Technology & Electronics |
| Photo (French magazine) | 20.17× | Fashion & Accessoires |
| Rio de Janeiro | 29.04× | Travel & Leisure |
| Portuguese Empire | 37.78× | Politics & Society |
| Erlang (programming language) | 33.82× | Technology & Electronics |
| Federal government of Brazil | 72.41× | Politics & Society |
| Fantástico | 58.03× | News |
| São Paulo | 26.68× | Travel & Leisure |
| Ballade (classical music) | 33.19× | Music & Radio |
| Campinas | 32.13× | Travel & Leisure |
| Gusttavo Lima | 76.19× | Music & Radio |
| Javier Bardem | 15.84× | Movies & TV |
| GNT | 86.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.87 |
| LGBTQ+ Identity | OPEN | 1.95 |
| Pet Ownership | JOY | 1.62 |
| Spirituality | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.25 |
| Risk Appetite | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 91.4% |
| United States | 4.9% |
| Japan | 1.8% |
See Rede Globo audiences in other countries
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Frequently asked questions
How many fans does Rede Globo have in United States?
Rede Globo has an estimated audience of 491,008 people in United States, concentrated in Massachusetts and Florida.
What is the gender split and age of Rede Globo fans?
58.2% of Rede Globo fans are female, 41.8% are male, with an average age of 35.4 years.
Which brands do Rede Globo fans like most?
Rede Globo fans show strongest brand affinity for Brasília (77×), uol (103.91×), and Sandy (68.26×) over the country average.
Where do Rede Globo fans live in United States?
Rede Globo fans in United States are most concentrated in Massachusetts (reach 124,737), Florida (reach 112,693), and New Jersey (reach 56,423). These three regions account for the largest share of the active audience.
What other brands do Rede Globo fans also like?
Beyond Rede Globo itself, the audience over-indexes on uol (103.91×), Sandy (68.26×), Supreme Federal Court (73.75×), and Regions of Brazil (48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rede Globo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.