Rascasse Audience Intelligence

Rede Globo Target Market in United States

A data profile of the people who buy, follow and care about Rede Globo in United States — modelled from more than twelve digital signal sources. Rede Globo has an estimated audience of 489,854 people in United States.

#3808among Brand in United States#6900in Movies & TV

The average Rede Globo fan in United States is 35.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Massachusetts, New Jersey.

Top brand affinities include Brasília, uol, Jair Bolsonaro, with strongest over-indexing on Brasília (77× the country average).

Demographically, the Rede Globo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rede Globo fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Brasília.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rede Globo profile in United States.

Audience size
490K
in United States
Gender
58.2%♀
41.8% male
Age
35.4
average years
Country rank
#37121
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rede Globo

58.2% are female, 41.8% are male, average age 35.4.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Rede Globo audience in United States
MetricValue
Female58.2%
Male41.8%
Average age35.4
Estimated audience size489,854
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Rede Globo audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Rede Globo audience comes from United States.

Worldwide audience distribution share by country for Rede Globo
CountryShare
Brazil89.0%
United States4.7%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rede Globo audience in United States is strongest.

Fig. 05

Top regions by affinity

Rede Globo customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K12.54×
02New Jersey~50K4.36×
03Connecticut~20K3.89×
04Florida~100K3.66×
05Rhode Island~4K2.38×
06Delaware~2K1.72×
07Washington, District of Columbia~2K1.28×
08New York~30K1.25×
09Pennsylvania~20K1.20×
10Georgia~20K1.19×
11Virginia~10K1.19×
12South Carolina~8K1.13×
13New Hampshire~2K1.08×
14Alaska~1K0.97×
15North Dakota<1K0.97×
16South Dakota~1K0.96×
17Vermont<1K0.95×
18Montana~1K0.94×
19New Mexico~2K0.92×
20West Virginia~2K0.89×
21Maine~2K0.89×
22Idaho~2K0.88×
23Hawaii~2K0.88×
24Mississippi~4K0.87×
25Nebraska~2K0.87×
26Arkansas~3K0.86×
27Kansas~3K0.86×
28Iowa~3K0.84×
29Kentucky~5K0.83×
30Oregon~5K0.83×
31Wisconsin~6K0.82×
32Minnesota~6K0.82×
33Oklahoma~4K0.82×
34Alabama~6K0.81×
35Utah~4K0.81×
36Colorado~6K0.80×
37Nevada~4K0.80×
38Tennessee~8K0.78×
39Louisiana~5K0.78×
40Missouri~6K0.76×
41Indiana~7K0.73×
42Arizona~7K0.72×
43Michigan~9K0.71×
44North Carolina~10K0.69×
45Ohio~10K0.67×
46Maryland~6K0.67×
47Washington~6K0.64×
48Illinois~10K0.63×
49California~30K0.60×
50Texas~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Rede Globo, United States
0.42×1.00×12.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rede Globo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rede Globo audience
#·InterestCategoryAffinity×
01UOL EsporteSports149.19×
02Portal R7News107.29×
03uolTechnology & Electronics103.91×
04Jair BolsonaroPolitics & Society83.69×
05BrasíliaTravel & Leisure77.00×
06Supreme Federal CourtPolitics & Society73.75×
07Federal government of BrazilPolitics & Society72.41×
08SandyMusic & Radio68.26×
09CuritibaTravel & Leisure68.00×
10FantásticoNews58.03×
11Regions of BrazilTravel & Leisure48.00×
12Portuguese EmpirePolitics & Society37.78×
13Erlang (programming language)Technology & Electronics33.82×
14Ballade (classical music)Music & Radio33.19×
15Rio de JaneiroTravel & Leisure29.04×
16São PauloTravel & Leisure26.68×
17Photo (French magazine)Fashion & Accessoires20.17×
18Javier BardemMovies & TV15.84×
19Web serverTechnology & Electronics12.70×
20FIFA World Cup 2026Sports3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rede Globo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rede Globo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.64×
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rede Globo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.95×
Pet OwnershipJOY1.00×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rede Globo's target market in United States?

Rede Globo's target market in United States covers an estimated 489,854 people, concentrated in Florida and Massachusetts.

02

What is the gender split and age of Rede Globo customers?

58.2% of the Rede Globo audience are female, 41.8% are male, with an average age of 35.4 years.

03

Which brands do Rede Globo fans like most?

Rede Globo fans show strongest brand affinity for Brasília (77×), uol (103.91×), and Jair Bolsonaro (83.69×) over the country average.

04

Where do Rede Globo fans live in United States?

Rede Globo fans in United States are most concentrated in Florida (reach ~100K), Massachusetts (reach ~100K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rede Globo fans also like?

Beyond Rede Globo itself, the audience over-indexes on uol (103.91×), Jair Bolsonaro (83.69×), Sandy (68.26×), and Supreme Federal Court (73.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rede Globo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rede Globo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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