São Paulo Audience in United States

São Paulo logo

São Paulo has an estimated audience of 1,946,511 people in United States. 49.2% are female, 50.8% are male, average age 39.4. Top regions: California, Florida, New York. Top brand affinities: Nationality, Nurse educator, Curcuma, Buying and Selling Real Estate, Progressive rock.

The average São Paulo fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Nationality, Nurse educator, Curcuma, with strongest over-indexing on Nationality (30.91× the country average). Demographically, the São Paulo audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of São Paulo fans

Demographic split for São Paulo audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.4
Estimated audience size1,946,511

Audience persona

The typical São Paulo fan in United States is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for São Paulo in United States
RegionReachAffinity
California264,7711.24×
Florida237,4481.8×
New York178,5821.64×
Texas170,9101.02×
Massachusetts119,3883.11×
New Jersey82,1041.66×
Pennsylvania80,1571.22×
Illinois73,4211.13×
Georgia70,0511.17×
Virginia62,0951.31×
North Carolina54,8600.94×
Ohio49,0750.82×
Washington47,0191.2×
Michigan42,4550.83×
Wisconsin40,7601.39×
Maryland33,9751.02×
Colorado32,9791.07×
Arizona31,3550.79×
Tennessee30,3570.78×
Connecticut29,2141.5×
Indiana27,8980.78×
Minnesota27,8871×
Missouri25,4670.81×
South Carolina25,2080.86×
Oregon22,0230.99×
Utah20,6441.18×
Louisiana17,6450.7×
Nevada16,3900.87×
Kentucky15,6370.64×
Alabama14,9040.55×
Oklahoma13,3950.62×
Iowa13,0740.82×
Washington, District of Columbia12,4872.13×
Kansas12,1300.79×
Arkansas9,8730.62×
New Hampshire8,9401.17×
Mississippi8,2250.51×
Nebraska7,6350.78×
Hawaii7,2650.87×
Idaho7,2180.74×
Rhode Island6,6101.07×
New Mexico6,5980.68×
Maine6,0310.86×
West Virginia4,6670.51×
Delaware4,2820.8×
Montana4,0340.75×
Vermont2,8260.83×
South Dakota2,7790.62×
North Dakota2,6940.67×
Alaska2,4510.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for São Paulo audience
BrandAffinityCategory
Nationality30.91×Politics & Society
Nurse educator61.13×Kids & Family
Curcuma71.88×Food & Beverages
Buying and Selling Real Estate21.53×Home & Garden
Progressive rock5.45×Music & Radio
South Yorkshire34.55×Travel & Leisure
Natural rubber3.65×Cars & Mobility
Jawaharlal Nehru University46.75×Business & Career
Staycation5.11×Home & Garden
Voter registration6.96×Politics & Society
Elsword23.18×Games
Minnesota2.45×Travel & Leisure
Electrolyte6.52×Health
Home construction1.9×Home & Garden
Urban Outfitters2.22×Shopping
Israel1.73×Travel & Leisure
Penn & Teller6.86×Movies & TV
Kendra Scott2.28×Fashion & Accessoires
Litter box1.6×Pets & Animals
Justice2.16×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by São Paulo audience
TraitClusterScore
MindfulnessBALANCE3.3
Risk AppetiteTHRILL2.67
Luxury OrientationPREMIUM2.31
PatriotismCONSERVATISM2.17
LGBTQ+ IdentityOPEN2.04
TravellingTHRILL1.77

Worldwide distribution

Worldwide audience distribution share by country for São Paulo
CountryShare
Brazil61.5%
Italy5.7%
United States3.8%

See São Paulo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does São Paulo have in United States?

São Paulo has an estimated audience of 1,946,511 people in United States, concentrated in California and Florida.

What is the gender split and age of São Paulo fans?

49.2% of São Paulo fans are female, 50.8% are male, with an average age of 39.4 years.

Which brands do São Paulo fans like most?

São Paulo fans show strongest brand affinity for Nationality (30.91×), Nurse educator (61.13×), and Curcuma (71.88×) over the country average.

Where do São Paulo fans live in United States?

São Paulo fans in United States are most concentrated in California (reach 264,771), Florida (reach 237,448), and New York (reach 178,582). These three regions account for the largest share of the active audience.

What other brands do São Paulo fans also like?

Beyond São Paulo itself, the audience over-indexes on Nurse educator (61.13×), Curcuma (71.88×), Buying and Selling Real Estate (21.53×), and Progressive rock (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.