Rascasse Audience Intelligence

São Paulo Audience in United States

A data profile of the people who buy, follow and care about São Paulo in United States — modelled from more than twelve digital signal sources. São Paulo has an estimated audience of 1,946,511 people in United States.

#211among City in United States#1146among POI in United States#1137in Travel & Leisure

The average São Paulo fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include uol, Web server, FIFA World Cup, with strongest over-indexing on uol (57.55× the country average).

Demographically, the São Paulo audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical São Paulo fan in United States is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the São Paulo profile in United States.

Audience size
1.9M
in United States
Gender
49.2%♀
50.8% male
Age
39.4
average years
Country rank
#14551
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of São Paulo fans

49.2% are female, 50.8% are male, average age 39.4.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for São Paulo audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.4
Estimated audience size1,946,511
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the São Paulo audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

3.8%

of the worldwide São Paulo audience comes from United States.

Worldwide audience distribution share by country for São Paulo
CountryShare
Brazil61.5%
Italy5.7%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the São Paulo audience in United States is strongest.

Fig. 05

Top regions by affinity

São Paulo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.90×
02Washington, District of Columbia~10K1.98×
03Florida~200K1.70×
04New Jersey~80K1.52×
05New York~200K1.50×
06Connecticut~30K1.45×
07Virginia~60K1.25×
08Utah~20K1.23×
09California~300K1.17×
10Wisconsin~30K1.17×
11New Hampshire~9K1.17×
12Washington~50K1.16×
13Georgia~70K1.12×
14Illinois~70K1.11×
15Pennsylvania~70K1.10×
16Kansas~20K1.10×
17Colorado~30K1.06×
18Rhode Island~7K1.06×
19Texas~200K1.03×
20Maryland~30K1.02×
21Minnesota~30K0.97×
22Oregon~20K0.97×
23North Carolina~50K0.93×
24Hawaii~8K0.93×
25Maine~7K0.93×
26Vermont~3K0.92×
27Missouri~30K0.91×
28South Carolina~30K0.90×
29Delaware~5K0.86×
30Nevada~20K0.85×
31Nebraska~8K0.85×
32Iowa~10K0.84×
33Michigan~40K0.82×
34Montana~4K0.82×
35North Dakota~3K0.82×
36Indiana~30K0.81×
37Arizona~30K0.80×
38Idaho~8K0.80×
39Ohio~50K0.79×
40Alaska~3K0.79×
41South Dakota~3K0.78×
42Tennessee~30K0.77×
43New Mexico~7K0.75×
44Louisiana~20K0.73×
45Kentucky~20K0.70×
46Oklahoma~20K0.70×
47Arkansas~10K0.69×
48West Virginia~6K0.62×
49Alabama~20K0.60×
50Mississippi~9K0.58×
Fig. 06

Affinity by region

Affinity by region — São Paulo, United States
0.58×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the São Paulo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for São Paulo audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics57.55×
02Musée d'OrsayArts & Culture42.55×
03Campeonato Brasileiro Série BSports39.24×
04Gusttavo LimaMusic & Radio39.24×
05Rede GloboMovies & TV26.68×
06Cruzeiro Esporte ClubeSports22.83×
07Luxury boxFashion & Accessoires21.24×
08Copa LibertadoresSports20.00×
09Sport Club Corinthians PaulistaSports18.69×
10Kiernan ShipkaMovies & TV13.96×
11Ligue 1Sports12.13×
12Web serverTechnology & Electronics12.04×
13american psychoMovies & TV11.10×
14Ice Hockey World ChampionshipsSports7.40×
15Anne HathawayMovies & TV5.18×
16La LigaSports4.76×
17FIFA World CupSports4.26×
18Las VegasTravel & Leisure2.64×
19RadioTechnology & Electronics2.28×
20Google DriveTechnology & Electronics1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the São Paulo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by São Paulo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.93×
PatriotismCONSERVATISM2.54×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by São Paulo audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
DIY MentalityTHRILL0.83×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does São Paulo have in United States?

São Paulo has an estimated audience of 1,946,511 people in United States, concentrated in California and Florida.

02

What is the gender split and age of São Paulo fans?

49.2% of São Paulo fans are female, 50.8% are male, with an average age of 39.4 years.

03

Which brands do São Paulo fans like most?

São Paulo fans show strongest brand affinity for uol (57.55×), Web server (12.04×), and FIFA World Cup (4.26×) over the country average.

04

Where do São Paulo fans live in United States?

São Paulo fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do São Paulo fans also like?

Beyond São Paulo itself, the audience over-indexes on Web server (12.04×), FIFA World Cup (4.26×), Copa Libertadores (20×), and Kiernan Shipka (13.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See São Paulo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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