São Paulo Audience in United States

São Paulo has an estimated audience of 1,946,511 people in United States. 49.2% are female, 50.8% are male, average age 39.4. Top regions: California, Florida, New York. Top brand affinities: Autism Awareness, uol, Diabetes mellitus awareness, Microblogging, Horoscope.

The average São Paulo fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Autism Awareness, uol, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the São Paulo audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of São Paulo fans

Demographic split for São Paulo audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.4
Estimated audience size1,946,511

Audience persona

The typical São Paulo fan in United States is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for São Paulo in United States
RegionReachAffinity
California264,7711.24×
Florida237,4481.8×
New York178,5821.64×
Texas170,9101.02×
Massachusetts119,3883.11×
New Jersey82,1041.66×
Pennsylvania80,1571.22×
Illinois73,4211.13×
Georgia70,0511.17×
Virginia62,0951.31×
North Carolina54,8600.94×
Ohio49,0750.82×
Washington47,0191.2×
Michigan42,4550.83×
Wisconsin40,7601.39×
Maryland33,9751.02×
Colorado32,9791.07×
Arizona31,3550.79×
Tennessee30,3570.78×
Connecticut29,2141.5×
Indiana27,8980.78×
Minnesota27,8871×
Missouri25,4670.81×
South Carolina25,2080.86×
Oregon22,0230.99×
Utah20,6441.18×
Louisiana17,6450.7×
Nevada16,3900.87×
Kentucky15,6370.64×
Alabama14,9040.55×
Oklahoma13,3950.62×
Iowa13,0740.82×
Washington, District of Columbia12,4872.13×
Kansas12,1300.79×
Arkansas9,8730.62×
New Hampshire8,9401.17×
Mississippi8,2250.51×
Nebraska7,6350.78×
Hawaii7,2650.87×
Idaho7,2180.74×
Rhode Island6,6101.07×
New Mexico6,5980.68×
Maine6,0310.86×
West Virginia4,6670.51×
Delaware4,2820.8×
Montana4,0340.75×
Vermont2,8260.83×
South Dakota2,7790.62×
North Dakota2,6940.67×
Alaska2,4510.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for São Paulo audience
BrandAffinityCategory
Autism Awareness19.03×Health
uol71.88×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
FIFA World Cup4.54×Sports
Kia Sportage23.18×Cars & Mobility
Income tax13.19×Business & Career
Musée d'Orsay64.23×Arts & Culture
Day trading10.89×Business & Career
Web server7.43×Technology & Electronics
Blended whiskey9.87×Food & Beverages
Sport Club Corinthians Paulista23.38×Sports
Las Vegas3.44×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Disneyland Paris8.54×Travel & Leisure
Beirut18.91×Travel & Leisure
Gusttavo Lima46.75×Music & Radio
Indianapolis Motor Speedway9.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by São Paulo audience
TraitClusterScore
MindfulnessBALANCE3.3
Risk AppetiteTHRILL2.67
Luxury OrientationPREMIUM2.31
PatriotismCONSERVATISM2.17
LGBTQ+ IdentityOPEN2.04
TravellingTHRILL1.77

Worldwide distribution

Worldwide audience distribution share by country for São Paulo
CountryShare
Brazil61.5%
Italy5.7%
United States3.8%

See São Paulo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does São Paulo have in United States?

São Paulo has an estimated audience of 1,946,511 people in United States, concentrated in California and Florida.

What is the gender split and age of São Paulo fans?

49.2% of São Paulo fans are female, 50.8% are male, with an average age of 39.4 years.

Which brands do São Paulo fans like most?

São Paulo fans show strongest brand affinity for Autism Awareness (19.03×), uol (71.88×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do São Paulo fans live in United States?

São Paulo fans in United States are most concentrated in California (reach 264,771), Florida (reach 237,448), and New York (reach 178,582). These three regions account for the largest share of the active audience.

What other brands do São Paulo fans also like?

Beyond São Paulo itself, the audience over-indexes on uol (71.88×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.