São Paulo Audience in Germany
São Paulo has an estimated audience of 419,248 people in Germany. 48.9% are female, 51.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Country rap, Daniel Day-Lewis, Gated community, German television comedy.
The average São Paulo fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Country rap, Daniel Day-Lewis, with strongest over-indexing on Satire (8.24× the country average). Demographically, the São Paulo audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of São Paulo fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.5 |
| Estimated audience size | 419,248 |
Audience persona
The typical São Paulo fan in Germany is balanced, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,025 | 1.12× |
| Bayern | 88,938 | 1.32× |
| Baden-Württemberg | 73,156 | 1.28× |
| Hessen | 47,445 | 1.49× |
| Niedersachsen | 35,865 | 0.88× |
| Berlin | 31,417 | 1.68× |
| Sachsen | 17,553 | 0.85× |
| Schleswig-Holstein | 12,840 | 0.85× |
| Hamburg | 12,446 | 1.31× |
| Rheinland-Pfalz | 11,892 | 0.57× |
| Brandenburg | 10,450 | 0.8× |
| Thüringen | 8,555 | 0.8× |
| Sachsen-Anhalt | 7,162 | 0.66× |
| Mecklenburg-Vorpommern | 5,212 | 0.65× |
| Saarland | 3,920 | 0.76× |
| Bremen | 3,491 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.24× | Literature |
| Country rap | 9.9× | Music & Radio |
| Daniel Day-Lewis | 20× | Movies & TV |
| Gated community | 8.1× | Home & Garden |
| German television comedy | 6.44× | Movies & TV |
| Daytona International Speedway | 20× | Sports |
| CR Flamengo | 17.26× | Sports |
| uol | 30.4× | Technology & Electronics |
| Mercadona | 18.41× | Shopping |
| Livemusic | 3.35× | Music & Radio |
| São Paulo FC | 20.78× | Sports |
| Sport Club Corinthians Paulista | 15.74× | Sports |
| Headphones | 4.75× | Technology & Electronics |
| Public administration | 7.42× | Business & Career |
| Allgäu | 5.03× | Travel & Leisure |
| Sociedade Esportiva Palmeiras | 19.47× | Sports |
| Batman | 2.07× | Movies & TV |
| Zoe Saldana | 4.86× | Movies & TV |
| Flowering plant | 3.57× | Home & Garden |
| Santos FC | 9.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.74 |
| Convenience Orientation | PREMIUM | 1.78 |
| Extroversion | THRILL | 1.71 |
| Travelling | THRILL | 1.71 |
| Patriotism | CONSERVATISM | 1.7 |
| Urban Lifestyle | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 61.5% |
| Italy | 5.7% |
| United States | 3.8% |
See São Paulo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does São Paulo have in Germany?
São Paulo has an estimated audience of 419,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of São Paulo fans?
48.9% of São Paulo fans are female, 51.1% are male, with an average age of 39.5 years.
Which brands do São Paulo fans like most?
São Paulo fans show strongest brand affinity for Satire (8.24×), Country rap (9.9×), and Daniel Day-Lewis (20×) over the country average.
Where do São Paulo fans live in Germany?
São Paulo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,025), Bayern (reach 88,938), and Baden-Württemberg (reach 73,156). These three regions account for the largest share of the active audience.
What other brands do São Paulo fans also like?
Beyond São Paulo itself, the audience over-indexes on Country rap (9.9×), Daniel Day-Lewis (20×), Gated community (8.1×), and German television comedy (6.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.