Rascasse Audience Intelligence

São Paulo Audience in Germany

A data profile of the people who buy, follow and care about São Paulo in Germany — modelled from more than twelve digital signal sources. São Paulo has an estimated audience of 419,248 people in Germany.

#256among City in Germany#1196among POI in Germany#1062in Travel & Leisure

The average São Paulo fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daniel Day-Lewis, Daytona International Speedway, Robert Redford, with strongest over-indexing on Daniel Day-Lewis (20× the country average).

Demographically, the São Paulo audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical São Paulo fan in Germany is balanced, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Daniel Day-Lewis.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the São Paulo profile in Germany.

Audience size
419K
in Germany
Gender
48.9%♀
51.1% male
Age
39.5
average years
Country rank
#13471
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of São Paulo fans

48.9% are female, 51.1% are male, average age 39.5.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for São Paulo audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age39.5
Estimated audience size419,248
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the São Paulo audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

0.8%

of the worldwide São Paulo audience comes from Germany.

Worldwide audience distribution share by country for São Paulo
CountryShare
Brazil61.5%
Italy5.7%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the São Paulo audience in Germany is strongest.

Fig. 05

Top regions by affinity

São Paulo fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.60×
02Hessen~50K1.43×
03Bayern~90K1.28×
04Hamburg~10K1.27×
05Baden-Württemberg~70K1.25×
06Nordrhein-Westfalen~100K1.08×
07Bremen~4K1.00×
08Niedersachsen~40K0.89×
09Sachsen~20K0.86×
10Schleswig-Holstein~10K0.85×
11Thüringen~9K0.83×
12Brandenburg~10K0.82×
13Saarland~4K0.82×
14Rheinland-Pfalz~20K0.78×
15Sachsen-Anhalt~8K0.71×
16Mecklenburg-Vorpommern~6K0.69×
Fig. 06

Affinity by region

Affinity by region — São Paulo, Germany
0.69×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the São Paulo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for São Paulo audience
#·InterestCategoryAffinity×
01The Price Is RightMovies & TV34.48×
02Daniel Day-LewisMovies & TV20.00×
03Daytona International SpeedwaySports20.00×
04Alaska AirlinesTravel & Leisure20.00×
05Copa do BrasilSports20.00×
06Sociedade Esportiva PalmeirasSports13.91×
07Sport Club Corinthians PaulistaSports11.28×
08Copa LibertadoresSports9.75×
09Santos FCSports8.72×
10Zoe SaldanaMovies & TV5.95×
11Robert RedfordMovies & TV4.55×
12Non-alcoholic beverageFood & Beverages4.50×
13Kelly OsbourneMusic & Radio4.38×
14Gated communityHome & Garden4.33×
15Country rapMusic & Radio3.79×
16DairyFood & Beverages3.24×
17Crime fictionLiterature3.20×
18La LigaSports2.72×
19CarcareCars & Mobility2.59×
20IHF World Men's Handball ChampionshipSports2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the São Paulo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by São Paulo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.57×
SpiritualityBALANCE1.92×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by São Paulo audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.81×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does São Paulo have in Germany?

São Paulo has an estimated audience of 419,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of São Paulo fans?

48.9% of São Paulo fans are female, 51.1% are male, with an average age of 39.5 years.

03

Which brands do São Paulo fans like most?

São Paulo fans show strongest brand affinity for Daniel Day-Lewis (20×), Daytona International Speedway (20×), and Robert Redford (4.55×) over the country average.

04

Where do São Paulo fans live in Germany?

São Paulo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do São Paulo fans also like?

Beyond São Paulo itself, the audience over-indexes on Daytona International Speedway (20×), Robert Redford (4.55×), Zoe Saldana (5.95×), and The Price Is Right (34.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See São Paulo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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