Rascasse Audience Intelligence

Santos FC Audience in Germany

A data profile of the people who buy, follow and care about Santos FC in Germany — modelled from more than twelve digital signal sources. Santos FC has an estimated audience of 543,504 people in Germany.

#275among Soccer in Germany#154among Team in Germany#861in Sports

The average Santos FC fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boca Juniors, Youth Olympic Games, Real Madrid C.F., with strongest over-indexing on Boca Juniors (55.34× the country average).

Demographically, the Santos FC audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Santos FC fan in Germany is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Boca Juniors.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santos FC profile in Germany.

Audience size
544K
in Germany
Gender
23.6%♀
76.4% male
Age
33.6
average years
Country rank
#10976
Team in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santos FC fans

23.6% are female, 76.4% are male, average age 33.6.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Santos FC audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age33.6
Estimated audience size543,504
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Santos FC audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Santos FC audience comes from Germany.

Worldwide audience distribution share by country for Santos FC
CountryShare
Brazil73.3%
Bangladesh2.6%
United States2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santos FC audience in Germany is strongest.

Fig. 05

Top regions by affinity

Santos FC fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.21×
02Hessen~50K1.19×
03Nordrhein-Westfalen~100K1.18×
04Baden-Württemberg~90K1.18×
05Bremen~5K1.13×
06Bayern~100K1.10×
07Berlin~30K1.07×
08Niedersachsen~60K1.05×
09Rheinland-Pfalz~30K1.05×
10Saarland~7K0.96×
11Schleswig-Holstein~20K0.92×
12Thüringen~10K0.86×
13Sachsen~20K0.82×
14Brandenburg~10K0.81×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Santos FC, Germany
0.73×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santos FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santos FC audience
#·InterestCategoryAffinity×
01Boca JuniorsSports55.34×
02Club Atlético IndependienteSports53.58×
03Youth Olympic GamesSports49.95×
04Sociedade Esportiva PalmeirasSports26.06×
05Sport Club Corinthians PaulistaSports25.28×
06Da NangTravel & Leisure24.70×
07Cuisine of the United StatesFood & Beverages9.64×
08Brazil national football teamSports8.73×
09Radio broadcastingMusic & Radio4.38×
10Real Madrid C.F.Sports4.12×
11Electronic funds transferBusiness & Career3.63×
12TelecommunicationTechnology & Electronics2.73×
13TelevisionsTechnology & Electronics2.65×
14Comedy moviesMovies & TV2.61×
15Rock musicMusic & Radio2.49×
16Deutsche BahnCars & Mobility2.47×
17GermanyTravel & Leisure2.29×
18Politics and social issuesPolitics & Society2.09×
19FIFA World CupSports2.08×
20FC Bayern MunichSports1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santos FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santos FC audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.88×
PatriotismCONSERVATISM1.69×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santos FC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Career OrientationPOWER0.81×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santos FC have in Germany?

Santos FC has an estimated audience of 543,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Santos FC fans?

23.6% of Santos FC fans are female, 76.4% are male, with an average age of 33.6 years.

03

Which brands do Santos FC fans like most?

Santos FC fans show strongest brand affinity for Boca Juniors (55.34×), Youth Olympic Games (49.95×), and Real Madrid C.F. (4.12×) over the country average.

04

Where do Santos FC fans live in Germany?

Santos FC fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Santos FC fans also like?

Beyond Santos FC itself, the audience over-indexes on Youth Olympic Games (49.95×), Real Madrid C.F. (4.12×), Germany (2.29×), and Sport Club Corinthians Paulista (25.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Santos FC audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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