Santos FC Audience in Germany
Santos FC has an estimated audience of 376,775 people in Germany. 23.6% are female, 76.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Humulus lupulus, Progressive rock, Litter box, Curcuma.
The average Santos FC fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Humulus lupulus, Progressive rock, with strongest over-indexing on Handmade Gifts (3.25× the country average). Demographically, the Santos FC audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Santos FC fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 33.6 |
| Estimated audience size | 376,775 |
Audience persona
The typical Santos FC fan in Germany is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,375 | 1.17× |
| Bayern | 98,622 | 1.1× |
| Baden-Württemberg | 92,321 | 1.21× |
| Hessen | 56,198 | 1.32× |
| Niedersachsen | 56,022 | 1.03× |
| Berlin | 28,822 | 1.16× |
| Rheinland-Pfalz | 28,788 | 1.03× |
| Sachsen | 22,428 | 0.82× |
| Schleswig-Holstein | 17,239 | 0.86× |
| Hamburg | 14,738 | 1.17× |
| Brandenburg | 14,107 | 0.82× |
| Sachsen-Anhalt | 11,319 | 0.78× |
| Thüringen | 10,298 | 0.72× |
| Mecklenburg-Vorpommern | 7,762 | 0.73× |
| Saarland | 6,932 | 1.01× |
| Bremen | 5,196 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 3.25× | Kids & Family |
| Humulus lupulus | 23.94× | Food & Beverages |
| Progressive rock | 2.36× | Music & Radio |
| Litter box | 1.8× | Pets & Animals |
| Curcuma | 6.21× | Food & Beverages |
| Gil Ofarim | 1.6× | Music & Radio |
| Buying and Selling | 38.15× | Home & Garden |
| Penn & Teller | 10.31× | Movies & TV |
| VfL Wolfsburg | 1.72× | Sports |
| Nationality | 2.7× | Politics & Society |
| Noodle (Gorillaz) | 2.45× | Music & Radio |
| Therme Erding | 3.61× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.59× | Music & Radio |
| Headhunters (film) | 3.51× | Movies & TV |
| Eindhoven | 1.52× | Travel & Leisure |
| Natural rubber | 1.61× | Cars & Mobility |
| JDSU | 2.29× | Business & Career |
| Trakehner | 9.93× | Pets & Animals |
| Golem | 2.2× | Technology & Electronics |
| Bully (2011 film) | 3.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.33 |
| Convenience Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
| DIY Mentality | THRILL | 1.21 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 73.3% |
| Bangladesh | 2.8% |
| United States | 2.5% |
See Santos FC audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Santos FC have in Germany?
Santos FC has an estimated audience of 376,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Santos FC fans?
23.6% of Santos FC fans are female, 76.4% are male, with an average age of 33.6 years.
Which brands do Santos FC fans like most?
Santos FC fans show strongest brand affinity for Handmade Gifts (3.25×), Humulus lupulus (23.94×), and Progressive rock (2.36×) over the country average.
Where do Santos FC fans live in Germany?
Santos FC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,375), Bayern (reach 98,622), and Baden-Württemberg (reach 92,321). These three regions account for the largest share of the active audience.
What other brands do Santos FC fans also like?
Beyond Santos FC itself, the audience over-indexes on Humulus lupulus (23.94×), Progressive rock (2.36×), Litter box (1.8×), and Curcuma (6.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.