Rascasse Audience Intelligence

Cuisine of the United States Audience in Germany

A data profile of the people who buy, follow and care about Cuisine of the United States in Germany — modelled from more than twelve digital signal sources. Cuisine of the United States has an estimated audience of 1,149,042 people in Germany.

The average Cuisine of the United States fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include European cuisine, Ground meat, southern food, with strongest over-indexing on European cuisine (23.47× the country average).

Demographically, the Cuisine of the United States audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cuisine of the United States fan in Germany is more male, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for European cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuisine of the United States profile in Germany.

Audience size
1.1M
in Germany
Gender
42.4%
57.6% male
Age
43.1
average years
Country rank
#5763
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuisine of the United States fans

42.4% are female, 57.6% are male, average age 43.1.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Cuisine of the United States audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age43.1
Estimated audience size1,149,042
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Cuisine of the United States audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Cuisine of the United States audience comes from Germany.

Worldwide audience distribution share by country for Cuisine of the United States
CountryShare
United States50.0%
United Kingdom6.7%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuisine of the United States audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cuisine of the United States fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.43×
02Rheinland-Pfalz~80K1.39×
03Bayern~200K1.20×
04Berlin~60K1.13×
05Nordrhein-Westfalen~300K1.04×
06Bremen~10K1.04×
07Baden-Württemberg~200K1.03×
08Saarland~10K1.00×
09Hamburg~30K0.98×
10Niedersachsen~100K0.95×
11Thüringen~30K0.95×
12Sachsen~50K0.92×
13Brandenburg~30K0.89×
14Schleswig-Holstein~30K0.84×
15Mecklenburg-Vorpommern~20K0.83×
16Sachsen-Anhalt~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Cuisine of the United States, Germany
0.80×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisine of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisine of the United States audience
#·InterestCategoryAffinity×
01European cuisineFood & Beverages23.47×
02southern foodFood & Beverages18.66×
03Ground meatFood & Beverages12.08×
04CharcoalHome & Garden6.43×
05Artistic inspirationArts & Culture4.09×
06GrillingFood & Beverages3.30×
07BarbecueFood & Beverages3.29×
08Culinary artArts & Culture3.20×
09CustomerBusiness & Career2.64×
10WaterFood & Beverages2.26×
11CakeFood & Beverages2.20×
12Consumer electronicsTechnology & Electronics1.94×
13FoodFood & Beverages1.89×
14Obi (store)Shopping1.86×
15Netto Marken-DiscountShopping1.75×
16GardenHome & Garden1.71×
17EdekaShopping1.70×
18BauhausShopping1.68×
19REWEShopping1.66×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisine of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cuisine of the United States audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
Community OrientationOPEN1.45×
IndulgenceJOY1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cuisine of the United States audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
SustainabilityBALANCE1.03×
Design AffinityPREMIUM1.03×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cuisine of the United States have in Germany?

Cuisine of the United States has an estimated audience of 1,149,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cuisine of the United States fans?

42.4% of Cuisine of the United States fans are female, 57.6% are male, with an average age of 43.1 years.

03

Which brands do Cuisine of the United States fans like most?

Cuisine of the United States fans show strongest brand affinity for European cuisine (23.47×), Ground meat (12.08×), and southern food (18.66×) over the country average.

04

Where do Cuisine of the United States fans live in Germany?

Cuisine of the United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cuisine of the United States fans also like?

Beyond Cuisine of the United States itself, the audience over-indexes on Ground meat (12.08×), southern food (18.66×), Barbecue (3.29×), and Food (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cuisine of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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