Cuisine of the United States Audience in Germany
Cuisine of the United States has an estimated audience of 1,149,042 people in Germany. 42.4% are female, 57.6% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: European cuisine, Ground meat, southern food, Barbecue, Food.
The average Cuisine of the United States fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include European cuisine, Ground meat, southern food, with strongest over-indexing on European cuisine (23.47× the country average). Demographically, the Cuisine of the United States audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Cuisine of the United States fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 43.1 |
| Estimated audience size | 1,149,042 |
Audience persona
The typical Cuisine of the United States fan in Germany is more male, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for European cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 265,948 | 1.06× |
| Bayern | 231,093 | 1.25× |
| Baden-Württemberg | 164,912 | 1.05× |
| Hessen | 121,642 | 1.39× |
| Niedersachsen | 112,397 | 1.01× |
| Rheinland-Pfalz | 78,815 | 1.37× |
| Berlin | 61,176 | 1.19× |
| Sachsen | 49,591 | 0.88× |
| Schleswig-Holstein | 33,207 | 0.8× |
| Brandenburg | 31,198 | 0.88× |
| Hamburg | 26,866 | 1.03× |
| Thüringen | 25,538 | 0.87× |
| Sachsen-Anhalt | 19,266 | 0.65× |
| Saarland | 12,972 | 0.92× |
| Mecklenburg-Vorpommern | 12,855 | 0.59× |
| Bremen | 10,450 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| European cuisine | 23.47× | Food & Beverages |
| Ground meat | 12.08× | Food & Beverages |
| southern food | 18.66× | Food & Beverages |
| Barbecue | 3.29× | Food & Beverages |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Artistic inspiration | 4.09× | Arts & Culture |
| Grilling | 3.3× | Food & Beverages |
| Obi (store) | 1.86× | Shopping |
| Customer | 2.64× | Business & Career |
| Charcoal | 6.43× | Home & Garden |
| Cooking | 1.64× | Food & Beverages |
| Garden | 1.71× | Home & Garden |
| Culinary art | 3.2× | Arts & Culture |
| Netto Marken-Discount | 1.75× | Shopping |
| Edeka | 1.7× | Shopping |
| REWE | 1.66× | Shopping |
| Water | 2.26× | Food & Beverages |
| Gala | 1.77× | News |
| Bauhaus | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.11 |
| Indulgence | JOY | 3.1 |
| DIY Mentality | THRILL | 1.85 |
| Healthy Lifestyle | BALANCE | 1.78 |
| Pet Ownership | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.0% |
| United Kingdom | 6.7% |
| Canada | 3.3% |
See Cuisine of the United States audiences in other countries
- Cuisine of the United States — United States
- Cuisine of the United States — United Kingdom
- Cuisine of the United States — France
- Cuisine of the United States — Italy
- Cuisine of the United States — Spain
- Cuisine of the United States — Brazil
- Cuisine of the United States — Japan
- Cuisine of the United States — South Korea
- Cuisine of the United States — India
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Cuisine of the United States have in Germany?
Cuisine of the United States has an estimated audience of 1,149,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cuisine of the United States fans?
42.4% of Cuisine of the United States fans are female, 57.6% are male, with an average age of 43.1 years.
Which brands do Cuisine of the United States fans like most?
Cuisine of the United States fans show strongest brand affinity for European cuisine (23.47×), Ground meat (12.08×), and southern food (18.66×) over the country average.
Where do Cuisine of the United States fans live in Germany?
Cuisine of the United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach 265,948), Bayern (reach 231,093), and Baden-Württemberg (reach 164,912). These three regions account for the largest share of the active audience.
What other brands do Cuisine of the United States fans also like?
Beyond Cuisine of the United States itself, the audience over-indexes on Ground meat (12.08×), southern food (18.66×), Barbecue (3.29×), and Food (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cuisine of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.