Ground meat Audience in Germany

Ground meat has an estimated audience of 1,413,576 people in Germany. 49.1% are female, 50.9% are male, average age 41.6. Top brand affinities: Gil Ofarim, Home construction, Progressive rock, Artistic inspiration, EVO Fitness.
Top brand affinities include Gil Ofarim, Home construction, Progressive rock, with strongest over-indexing on Gil Ofarim (2.98× the country average). Demographically, the Ground meat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ground meat fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.6 |
| Estimated audience size | 1,413,576 |
Audience persona
The typical Ground meat fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.98× | Music & Radio |
| Home construction | 1.86× | Home & Garden |
| Progressive rock | 2.9× | Music & Radio |
| Artistic inspiration | 2.16× | Arts & Culture |
| EVO Fitness | 14.35× | Sports |
| Keeper (password manager) | 6.19× | Technology & Electronics |
| Picnic | 4.66× | Kids & Family |
| Natural rubber | 2.88× | Cars & Mobility |
| Sixx | 3.6× | Movies & TV |
| Haute Route | 16.66× | Sports |
| Stradivarius | 1.82× | Shopping |
| Oktay Kaynarca | 7.85× | Movies & TV |
| Touro College of Osteopathic Medicine | 18.44× | Business & Career |
| Snow White (Fables) | 1.9× | Literature |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| KLIX (AM) | 1.8× | Music & Radio |
| Hückelhoven | 5.64× | Travel & Leisure |
| Corfu (regional unit) | 2.2× | Travel & Leisure |
| Este, Veneto | 1.7× | Travel & Leisure |
| Home Delivery | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.77 |
| Indulgence | JOY | 2.45 |
| Sports Activity | POWER | 1.75 |
| Urban Lifestyle | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 6.6% |
| Brazil | 4.7% |
See Ground meat audiences in other countries
More Dish audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.