Rascasse Audience Intelligence

Ground meat Audience in Germany

A data profile of the people who buy, follow and care about Ground meat in Germany — modelled from more than twelve digital signal sources. Ground meat has an estimated audience of 1,413,576 people in Germany.

#15among Dish in Germany#2506among Topic in Germany#233in Food & Beverages

The average Ground meat fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cuisine of the United States, Home Delivery, Sausage, with strongest over-indexing on Cuisine of the United States (12.08× the country average).

Demographically, the Ground meat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ground meat fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cuisine of the United States.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ground meat profile in Germany.

Audience size
1.4M
in Germany
Gender
49.1%♀
50.9% male
Age
41.6
average years
Country rank
#4717
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ground meat fans

49.1% are female, 50.9% are male, average age 41.6.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Ground meat audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age41.6
Estimated audience size1,413,576
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Ground meat audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Ground meat audience comes from Germany.

Worldwide audience distribution share by country for Ground meat
CountryShare
United States30.4%
United Kingdom6.6%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ground meat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ground meat fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.20×
02Bremen~10K1.14×
03Saarland~20K1.07×
04Hessen~100K1.05×
05Mecklenburg-Vorpommern~30K1.01×
06Thüringen~40K1.00×
07Hamburg~30K1.00×
08Sachsen-Anhalt~40K0.99×
09Brandenburg~40K0.96×
10Rheinland-Pfalz~70K0.95×
11Schleswig-Holstein~50K0.95×
12Bayern~200K0.93×
13Sachsen~60K0.93×
14Baden-Württemberg~200K0.89×
15Niedersachsen~100K0.89×
16Nordrhein-Westfalen~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Ground meat, Germany
0.88×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ground meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ground meat audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages12.68×
02Cuisine of the United StatesFood & Beverages12.08×
03Home DeliveryFood & Beverages9.91×
04Five GuysFood & Beverages7.91×
05BaconFood & Beverages6.99×
06SausageFood & Beverages6.09×
07McCaféFood & Beverages5.41×
08Non-alcoholic beverageFood & Beverages4.13×
09SteakhouseFood & Beverages4.12×
10CateringFood & Beverages2.94×
11Tour de FranceSports2.77×
12RefrigeratorHome & Garden2.57×
13GrillingFood & Beverages2.26×
14VacationsTravel & Leisure2.00×
15NatureHome & Garden1.97×
16TransfermarktSports1.97×
17TagesschauMovies & TV1.86×
18RyanairTravel & Leisure1.86×
19Müller (company)Food & Beverages1.74×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ground meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ground meat audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.61×
IndulgenceJOY1.90×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ground meat audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
DIY MentalityTHRILL0.84×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ground meat have in Germany?

Ground meat has an estimated audience of 1,413,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ground meat fans?

49.1% of Ground meat fans are female, 50.9% are male, with an average age of 41.6 years.

03

Which brands do Ground meat fans like most?

Ground meat fans show strongest brand affinity for Cuisine of the United States (12.08×), Home Delivery (9.91×), and Sausage (6.09×) over the country average.

04

Where do Ground meat fans live in Germany?

Ground meat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ground meat fans also like?

Beyond Ground meat itself, the audience over-indexes on Home Delivery (9.91×), Sausage (6.09×), Five Guys (7.91×), and Tagesschau (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Ground meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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