Ground meat Audience in Germany

Ground meat has an estimated audience of 1,413,576 people in Germany. 49.1% are female, 50.9% are male, average age 41.6. Top brand affinities: Tagesschau, Sausage, Home Delivery, Cuisine of the United States, Transfermarkt.

Top brand affinities include Tagesschau, Sausage, Home Delivery, with strongest over-indexing on Tagesschau (2.76× the country average). Demographically, the Ground meat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Ground meat fans

Demographic split for Ground meat audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age41.6
Estimated audience size1,413,576

Audience persona

The typical Ground meat fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ground meat audience
BrandAffinityCategory
Tagesschau2.76×Movies & TV
Sausage7.8×Food & Beverages
Home Delivery11.1×Food & Beverages
Cuisine of the United States10.65×Food & Beverages
Transfermarkt3.3×Sports
Ryanair2.88×Travel & Leisure
Five Guys8.8×Food & Beverages
Gourmet Foods5.61×Food & Beverages
Satire4.29×Literature
Pets1.65×Pets & Animals
Fast food2.57×Food & Beverages
Hygiene2.85×Beauty & Wellness
Family1.74×Kids & Family
Smoked meat7.56×Food & Beverages
Grilling2.83×Food & Beverages
Local food2.69×Food & Beverages
Burger King2.11×Food & Beverages
Westdeutscher Rundfunk2.95×Movies & TV
Bacon8.11×Food & Beverages
Do it yourself (DIY)1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ground meat audience
TraitClusterScore
Convenience OrientationPREMIUM2.77
IndulgenceJOY2.45
Sports ActivityPOWER1.75
Urban LifestyleOPEN1.55
Early Adopter MentalityPOWER1.54
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Ground meat
CountryShare
United States30.4%
United Kingdom6.6%
Brazil4.7%

See Ground meat audiences in other countries

More Dish audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.