Ground meat Audience in Germany

Ground meat logo

Ground meat has an estimated audience of 1,413,576 people in Germany. 49.1% are female, 50.9% are male, average age 41.6. Top brand affinities: Gil Ofarim, Home construction, Progressive rock, Artistic inspiration, EVO Fitness.

Top brand affinities include Gil Ofarim, Home construction, Progressive rock, with strongest over-indexing on Gil Ofarim (2.98× the country average). Demographically, the Ground meat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Ground meat fans

Demographic split for Ground meat audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age41.6
Estimated audience size1,413,576

Audience persona

The typical Ground meat fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Gil Ofarim.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ground meat audience
BrandAffinityCategory
Gil Ofarim2.98×Music & Radio
Home construction1.86×Home & Garden
Progressive rock2.9×Music & Radio
Artistic inspiration2.16×Arts & Culture
EVO Fitness14.35×Sports
Keeper (password manager)6.19×Technology & Electronics
Picnic4.66×Kids & Family
Natural rubber2.88×Cars & Mobility
Sixx3.6×Movies & TV
Haute Route16.66×Sports
Stradivarius1.82×Shopping
Oktay Kaynarca7.85×Movies & TV
Touro College of Osteopathic Medicine18.44×Business & Career
Snow White (Fables)1.9×Literature
Škoda Kodiaq1.55×Cars & Mobility
KLIX (AM)1.8×Music & Radio
Hückelhoven5.64×Travel & Leisure
Corfu (regional unit)2.2×Travel & Leisure
Este, Veneto1.7×Travel & Leisure
Home Delivery1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ground meat audience
TraitClusterScore
Convenience OrientationPREMIUM2.77
IndulgenceJOY2.45
Sports ActivityPOWER1.75
Urban LifestyleOPEN1.55
Early Adopter MentalityPOWER1.54
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Ground meat
CountryShare
United States30.4%
United Kingdom6.6%
Brazil4.7%

See Ground meat audiences in other countries

More Dish audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.