Ground meat Audience in Germany
Ground meat has an estimated audience of 1,413,576 people in Germany. 49.1% are female, 50.9% are male, average age 41.6. Top brand affinities: Tagesschau, Sausage, Home Delivery, Cuisine of the United States, Transfermarkt.
Top brand affinities include Tagesschau, Sausage, Home Delivery, with strongest over-indexing on Tagesschau (2.76× the country average). Demographically, the Ground meat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ground meat fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.6 |
| Estimated audience size | 1,413,576 |
Audience persona
The typical Ground meat fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.76× | Movies & TV |
| Sausage | 7.8× | Food & Beverages |
| Home Delivery | 11.1× | Food & Beverages |
| Cuisine of the United States | 10.65× | Food & Beverages |
| Transfermarkt | 3.3× | Sports |
| Ryanair | 2.88× | Travel & Leisure |
| Five Guys | 8.8× | Food & Beverages |
| Gourmet Foods | 5.61× | Food & Beverages |
| Satire | 4.29× | Literature |
| Pets | 1.65× | Pets & Animals |
| Fast food | 2.57× | Food & Beverages |
| Hygiene | 2.85× | Beauty & Wellness |
| Family | 1.74× | Kids & Family |
| Smoked meat | 7.56× | Food & Beverages |
| Grilling | 2.83× | Food & Beverages |
| Local food | 2.69× | Food & Beverages |
| Burger King | 2.11× | Food & Beverages |
| Westdeutscher Rundfunk | 2.95× | Movies & TV |
| Bacon | 8.11× | Food & Beverages |
| Do it yourself (DIY) | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.77 |
| Indulgence | JOY | 2.45 |
| Sports Activity | POWER | 1.75 |
| Urban Lifestyle | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 6.6% |
| Brazil | 4.7% |
See Ground meat audiences in other countries
More Dish audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.