Sausage Audience in Germany
Sausage has an estimated audience of 2,386,146 people in Germany. 50.3% are female, 49.7% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Five Guys, Lieferando.de, Pork, Ground meat.
The average Sausage fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Five Guys, Lieferando.de, with strongest over-indexing on Tagesschau (2.72× the country average). Demographically, the Sausage audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sausage fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 43.7 |
| Estimated audience size | 2,386,146 |
Audience persona
The typical Sausage fan in Germany is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 557,777 | 1.07× |
| Bayern | 347,770 | 0.91× |
| Baden-Württemberg | 281,497 | 0.86× |
| Niedersachsen | 253,492 | 1.09× |
| Hessen | 178,327 | 0.98× |
| Sachsen | 126,070 | 1.08× |
| Rheinland-Pfalz | 118,671 | 0.99× |
| Berlin | 103,589 | 0.97× |
| Brandenburg | 80,579 | 1.09× |
| Schleswig-Holstein | 78,640 | 0.92× |
| Sachsen-Anhalt | 73,634 | 1.19× |
| Thüringen | 72,183 | 1.19× |
| Hamburg | 45,919 | 0.85× |
| Mecklenburg-Vorpommern | 44,234 | 0.97× |
| Saarland | 30,614 | 1.04× |
| Bremen | 16,181 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.72× | Movies & TV |
| Five Guys | 8.17× | Food & Beverages |
| Lieferando.de | 2.39× | Food & Beverages |
| Pork | 5.57× | Food & Beverages |
| Ground meat | 6.09× | Food & Beverages |
| Pizza delivery | 6.42× | Food & Beverages |
| Commerzbank | 1.89× | Business & Career |
| Take-out | 3.24× | Food & Beverages |
| Nordsee | 3.84× | Food & Beverages |
| Delivery order | 6.68× | Food & Beverages |
| Stranger Things | 2.06× | Movies & TV |
| Dinner | 2.69× | Food & Beverages |
| Smoked meat | 5.68× | Food & Beverages |
| Meat | 1.89× | Food & Beverages |
| Building automation | 6.59× | Business & Career |
| Egg (food) | 9.17× | Food & Beverages |
| Immowelt | 1.81× | Home & Garden |
| Esso | 2.7× | Cars & Mobility |
| Roast beef | 10.12× | Food & Beverages |
| Casserole | 11.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.09 |
| Convenience Orientation | PREMIUM | 1.67 |
| Tradition | CONSERVATISM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 7.0% |
| Italy | 6.4% |
See Sausage audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Sausage have in Germany?
Sausage has an estimated audience of 2,386,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sausage fans?
50.3% of Sausage fans are female, 49.7% are male, with an average age of 43.7 years.
Which brands do Sausage fans like most?
Sausage fans show strongest brand affinity for Tagesschau (2.72×), Five Guys (8.17×), and Lieferando.de (2.39×) over the country average.
Where do Sausage fans live in Germany?
Sausage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 557,777), Bayern (reach 347,770), and Baden-Württemberg (reach 281,497). These three regions account for the largest share of the active audience.
What other brands do Sausage fans also like?
Beyond Sausage itself, the audience over-indexes on Five Guys (8.17×), Lieferando.de (2.39×), Pork (5.57×), and Ground meat (6.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.