Rascasse Audience Intelligence

Sausage Audience in Germany

A data profile of the people who buy, follow and care about Sausage in Germany — modelled from more than twelve digital signal sources. Sausage has an estimated audience of 2,386,146 people in Germany.

#8among Dish in Germany#1653among Topic in Germany#138in Food & Beverages

The average Sausage fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Five Guys, Lieferando.de, with strongest over-indexing on Tagesschau (2.72× the country average).

Demographically, the Sausage audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sausage fan in Germany is balanced, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sausage profile in Germany.

Audience size
2.4M
in Germany
Gender
50.3%♀
49.7% male
Age
43.7
average years
Country rank
#2784
Topic in Germany
Fig. 01

Search interest · 12-month trend

+174%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sausage fans

50.3% are female, 49.7% are male, average age 43.7.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Sausage audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age43.7
Estimated audience size2,386,146
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Sausage audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Sausage audience comes from Germany.

Worldwide audience distribution share by country for Sausage
CountryShare
United States24.4%
United Kingdom7.0%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sausage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sausage fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.21×
02Brandenburg~90K1.17×
03Sachsen-Anhalt~70K1.17×
04Sachsen~100K1.09×
05Saarland~30K1.07×
06Niedersachsen~200K1.05×
07Nordrhein-Westfalen~500K1.04×
08Berlin~100K1.03×
09Mecklenburg-Vorpommern~50K1.00×
10Hessen~200K0.99×
11Rheinland-Pfalz~100K0.96×
12Schleswig-Holstein~80K0.91×
13Bayern~300K0.89×
14Hamburg~50K0.86×
15Baden-Württemberg~300K0.83×
16Bremen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Sausage, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sausage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sausage audience
#·InterestCategoryAffinity×
01Roast beefFood & Beverages10.12×
02Egg (food)Food & Beverages9.17×
03Five GuysFood & Beverages8.17×
04Delivery orderFood & Beverages6.68×
05Building automationBusiness & Career6.59×
06Pizza deliveryFood & Beverages6.42×
07Ground meatFood & Beverages6.09×
08Smoked meatFood & Beverages5.68×
09PorkFood & Beverages5.57×
10NordseeFood & Beverages3.84×
11Take-outFood & Beverages3.24×
12TagesschauMovies & TV2.72×
13EssoCars & Mobility2.70×
14DinnerFood & Beverages2.69×
15In aller FreundschaftMovies & TV2.50×
16Lieferando.deFood & Beverages2.39×
17Stranger ThingsMovies & TV2.06×
18CommerzbankBusiness & Career1.89×
19MeatFood & Beverages1.89×
20ImmoweltHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sausage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sausage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.60×
Need for SecurityCONSERVATISM1.35×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sausage audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
Sports ActivityPOWER0.83×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sausage have in Germany?

Sausage has an estimated audience of 2,386,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sausage fans?

50.3% of Sausage fans are female, 49.7% are male, with an average age of 43.7 years.

03

Which brands do Sausage fans like most?

Sausage fans show strongest brand affinity for Tagesschau (2.72×), Five Guys (8.17×), and Lieferando.de (2.39×) over the country average.

04

Where do Sausage fans live in Germany?

Sausage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sausage fans also like?

Beyond Sausage itself, the audience over-indexes on Five Guys (8.17×), Lieferando.de (2.39×), Pork (5.57×), and Commerzbank (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Sausage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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