Egg (food) Audience in Germany
A data profile of the people who buy, follow and care about Egg (food) in Germany — modelled from more than twelve digital signal sources. Egg (food) has an estimated audience of 377,826 people in Germany.
The average Egg (food) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Christmas lights, Sausage, Nature, with strongest over-indexing on Christmas lights (14.85× the country average).
Demographically, the Egg (food) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Egg (food) fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Christmas lights.
At a glance
The key figures that characterise the Egg (food) profile in Germany.
Search interest · 12-month trend
Demographics of Egg (food) fans
68.6% are female, 31.4% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.0 |
| Estimated audience size | 377,826 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Egg (food) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.2% |
| Taiwan | 7.1% |
| United Kingdom | 5.0% |
Geography
Where the Egg (food) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.03× | |
| 02 | Berlin | ~20K | 1.02× | |
| 03 | Brandenburg | ~10K | 1.02× | |
| 04 | Sachsen-Anhalt | ~10K | 1.02× | |
| 05 | Saarland | ~5K | 1.02× | |
| 06 | Rheinland-Pfalz | ~20K | 1.01× | |
| 07 | Thüringen | ~10K | 1.01× | |
| 08 | Schleswig-Holstein | ~10K | 1.00× | |
| 09 | Hamburg | ~8K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~7K | 1.00× | |
| 11 | Bremen | ~3K | 1.00× | |
| 12 | Niedersachsen | ~40K | 0.97× | |
| 13 | Hessen | ~30K | 0.97× | |
| 14 | Baden-Württemberg | ~50K | 0.95× | |
| 15 | Bayern | ~60K | 0.94× | |
| 16 | Nordrhein-Westfalen | ~80K | 0.93× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Egg (food) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pescetarianism | Food & Beverages | 61.98× | ||
| 02 | Boiled egg | Food & Beverages | 38.08× | ||
| 03 | Jess Glynne | Music & Radio | 28.01× | ||
| 04 | Korean barbecue | Food & Beverages | 17.79× | ||
| 05 | Christmas lights | Home & Garden | 14.85× | ||
| 06 | Fruit salad | Food & Beverages | 10.47× | ||
| 07 | Food photography | Arts & Culture | 10.13× | ||
| 08 | Plant-based diet | Health | 9.43× | ||
| 09 | Sausage | Food & Beverages | 9.17× | ||
| 10 | Frying pan | Home & Garden | 7.94× | ||
| 11 | Dishwasher | Home & Garden | 7.68× | ||
| 12 | Fertilizer | Home & Garden | 6.42× | ||
| 13 | Refrigerator | Home & Garden | 3.52× | ||
| 14 | Thomas Gottschalk | Movies & TV | 3.40× | ||
| 15 | Nature | Home & Garden | 3.06× | ||
| 16 | Efficient energy use | Technology & Electronics | 2.91× | ||
| 17 | Hugendubel | Shopping | 2.64× | ||
| 18 | Vacations | Travel & Leisure | 2.44× | ||
| 19 | Family | Kids & Family | 2.03× | ||
| 20 | Internet & Social Media | 2.00× |
Personality of the Egg (food) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.03× | |
| Quality Awareness | PREMIUM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| DIY Mentality | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Egg (food) have in Germany?
Egg (food) has an estimated audience of 377,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Egg (food) fans?
68.6% of Egg (food) fans are female, 31.4% are male, with an average age of 39.0 years.
Which brands do Egg (food) fans like most?
Egg (food) fans show strongest brand affinity for Christmas lights (14.85×), Sausage (9.17×), and Nature (3.06×) over the country average.
Where do Egg (food) fans live in Germany?
Egg (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Egg (food) fans also like?
Beyond Egg (food) itself, the audience over-indexes on Sausage (9.17×), Nature (3.06×), Boiled egg (38.08×), and Plant-based diet (9.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Egg (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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