Egg (food) Audience in Germany
Egg (food) has an estimated audience of 377,826 people in Germany. 68.6% are female, 31.4% are male, average age 39.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Picnic, Hückelhoven, Dog breed, Goes, Pillow.
The average Egg (food) fan in Germany is 39.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Picnic, Hückelhoven, Dog breed, with strongest over-indexing on Picnic (7.89× the country average). Demographically, the Egg (food) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Egg (food) fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.0 |
| Estimated audience size | 377,826 |
Audience persona
The typical Egg (food) fan in Germany is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 30,532 | 0.59× |
| Bayern | 29,537 | 0.49× |
| Nordrhein-Westfalen | 28,734 | 0.35× |
| Niedersachsen | 25,308 | 0.69× |
| Sachsen | 24,034 | 1.3× |
| Rheinland-Pfalz | 22,097 | 1.17× |
| Hessen | 20,867 | 0.72× |
| Berlin | 20,320 | 1.2× |
| Brandenburg | 16,055 | 1.37× |
| Sachsen-Anhalt | 14,435 | 1.47× |
| Schleswig-Holstein | 14,194 | 1.05× |
| Thüringen | 11,891 | 1.24× |
| Hamburg | 7,784 | 0.91× |
| Mecklenburg-Vorpommern | 7,618 | 1.06× |
| Saarland | 7,573 | 1.63× |
| Bremen | 2,477 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 7.89× | Kids & Family |
| Hückelhoven | 13.74× | Travel & Leisure |
| Dog breed | 1.51× | Pets & Animals |
| Goes | 1.54× | Travel & Leisure |
| Pillow | 1.91× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.55× | Music & Radio |
| Mothercare | 2.1× | Kids & Family |
| Israel | 2.06× | Travel & Leisure |
| Sixx | 2.85× | Movies & TV |
| Video izle | 2.83× | |
| Historic site | 8.37× | Arts & Culture |
| Volvo V60 | 3.59× | Cars & Mobility |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Icon (magazine) | 1.86× | Arts & Culture |
| Natural rubber | 1.54× | Cars & Mobility |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
| Eichstätt | 6.37× | Travel & Leisure |
| Keeper (password manager) | 2.61× | Technology & Electronics |
| 1984 - George Orwell | 9.08× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.88 |
| Indulgence | JOY | 1.79 |
| Quality Awareness | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Taiwan | 7.1% |
| United Kingdom | 5.0% |
See Egg (food) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Egg (food) have in Germany?
Egg (food) has an estimated audience of 377,826 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Egg (food) fans?
68.6% of Egg (food) fans are female, 31.4% are male, with an average age of 39.0 years.
Which brands do Egg (food) fans like most?
Egg (food) fans show strongest brand affinity for Picnic (7.89×), Hückelhoven (13.74×), and Dog breed (1.51×) over the country average.
Where do Egg (food) fans live in Germany?
Egg (food) fans in Germany are most concentrated in Baden-Württemberg (reach 30,532), Bayern (reach 29,537), and Nordrhein-Westfalen (reach 28,734). These three regions account for the largest share of the active audience.
What other brands do Egg (food) fans also like?
Beyond Egg (food) itself, the audience over-indexes on Hückelhoven (13.74×), Dog breed (1.51×), Goes (1.54×), and Pillow (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Egg (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.