Rascasse Audience Intelligence

Egg (food) Audience in United States

A data profile of the people who buy, follow and care about Egg (food) in United States — modelled from more than twelve digital signal sources. Egg (food) has an estimated audience of 8,324,508 people in United States.

#2651among Topic in United States#331in Food & Beverages

The average Egg (food) fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchenette, Breakfast, Nature, with strongest over-indexing on Kitchenette (30.85× the country average).

Demographically, the Egg (food) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Egg (food) fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Kitchenette.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Egg (food) profile in United States.

Audience size
8.3M
in United States
Gender
66.3%♀
33.7% male
Age
43.1
average years
Country rank
#4256
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Egg (food) fans

66.3% are female, 33.7% are male, average age 43.1.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Egg (food) audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.1
Estimated audience size8,324,508
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Egg (food) audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4922%
50+32%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Egg (food) audience comes from United States.

Worldwide audience distribution share by country for Egg (food)
CountryShare
United States22.2%
Taiwan7.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Egg (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Egg (food) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K1.12×
02Alaska~20K1.12×
03North Dakota~20K1.12×
04Vermont~20K1.08×
05Rhode Island~30K1.04×
06Montana~20K1.04×
07West Virginia~40K1.03×
08Hawaii~40K1.03×
09Maine~30K1.03×
10Delaware~20K1.03×
11New Hampshire~30K1.02×
12Nebraska~40K1.01×
13Idaho~40K1.00×
14Washington, District of Columbia~20K1.00×
15Arkansas~70K0.99×
16New Mexico~40K0.99×
17Kentucky~100K0.98×
18Nevada~80K0.98×
19Mississippi~70K0.98×
20Iowa~70K0.98×
21Kansas~60K0.97×
22California~900K0.96×
23Louisiana~100K0.96×
24Oklahoma~90K0.96×
25Utah~70K0.96×
26Arizona~200K0.95×
27Washington~200K0.95×
28Maryland~100K0.95×
29Alabama~100K0.95×
30Virginia~200K0.94×
31Missouri~100K0.94×
32South Carolina~100K0.94×
33Oregon~90K0.94×
34Connecticut~80K0.94×
35Indiana~100K0.93×
36Minnesota~100K0.93×
37Illinois~300K0.92×
38Georgia~200K0.92×
39New Jersey~200K0.92×
40Tennessee~200K0.92×
41Wisconsin~100K0.92×
42Texas~600K0.90×
43Pennsylvania~300K0.90×
44North Carolina~200K0.90×
45Massachusetts~100K0.90×
46Colorado~100K0.90×
47Ohio~200K0.89×
48Michigan~200K0.88×
49Florida~500K0.81×
50New York~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Egg (food), United States
0.81×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Egg (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Egg (food) audience
#·InterestCategoryAffinity×
01KitchenetteHome & Garden30.85×
02Baking powderFood & Beverages7.23×
03SausageFood & Beverages4.11×
04Microwave ovenHome & Garden2.79×
05BreakfastFood & Beverages2.37×
06KitchenwareHome & Garden2.10×
07LunchFood & Beverages1.94×
08Organic foodFood & Beverages1.87×
09Pizza HutFood & Beverages1.86×
10Trader Joe'sShopping1.79×
11SubwayFood & Beverages1.79×
12KrogerFood & Beverages1.78×
13Dollar GeneralShopping1.74×
14DinnerFood & Beverages1.71×
15LivestockPets & Animals1.67×
16McDonald'sFood & Beverages1.63×
17GrillingFood & Beverages1.58×
18Burger KingFood & Beverages1.56×
19MSNNews1.55×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Egg (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Egg (food) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Community OrientationOPEN1.49×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Egg (food) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Egg (food) have in United States?

Egg (food) has an estimated audience of 8,324,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Egg (food) fans?

66.3% of Egg (food) fans are female, 33.7% are male, with an average age of 43.1 years.

03

Which brands do Egg (food) fans like most?

Egg (food) fans show strongest brand affinity for Kitchenette (30.85×), Breakfast (2.37×), and Nature (1.51×) over the country average.

04

Where do Egg (food) fans live in United States?

Egg (food) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Egg (food) fans also like?

Beyond Egg (food) itself, the audience over-indexes on Breakfast (2.37×), Nature (1.51×), Sausage (4.11×), and Pizza Hut (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Egg (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Egg (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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