Egg (food) Audience in United States
Egg (food) has an estimated audience of 8,324,508 people in United States. 66.3% are female, 33.7% are male, average age 43.1. Top brand affinities: Autism Awareness, Google Maps, Capital One, Diabetes mellitus awareness, Indeed.com.
Top brand affinities include Autism Awareness, Google Maps, Capital One, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Egg (food) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Food & Beverages · Type: Topic
Demographics of Egg (food) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.1 |
| Estimated audience size | 8,324,508 |
Audience persona
The typical Egg (food) fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Google Maps | 7.44× | Internet & Social Media |
| Capital One | 7.59× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Indeed.com | 7.55× | Business & Career |
| Kitchenette | 55.46× | Home & Garden |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Circle K | 9.31× | Shopping |
| French toast | 31.82× | Food & Beverages |
| Google News | 7.3× | News |
| OpenTable | 13.57× | Food & Beverages |
| Enterprise Rent-A-Car | 6.71× | Cars & Mobility |
| AccuWeather | 7.02× | Home & Garden |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 5.64× | Business & Career |
| MSN | 4.11× | News |
| CarGurus | 5.99× | Cars & Mobility |
| Diane Keaton | 6.23× | Movies & TV |
| DeviantArt | 6.81× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Price Sensitivity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Extroversion | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Taiwan | 7.1% |
| United Kingdom | 5.0% |
See Egg (food) audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Egg (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.