Sausage Audience in United States

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Sausage has an estimated audience of 13,435,404 people in United States. 50.5% are female, 49.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Carnation (brand), Fox News Channel, Recipes, Breakfast, Rock music.

The average Sausage fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carnation (brand), Fox News Channel, Recipes, with strongest over-indexing on Carnation (brand) (15.53× the country average). Demographically, the Sausage audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Sausage fans

Demographic split for Sausage audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.4
Estimated audience size13,435,404

Audience persona

The typical Sausage fan in United States is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Carnation (brand).

Top regions in United States

Top regions ranked by reach for Sausage in United States
RegionReachAffinity
California1,668,5661.13×
Texas1,606,5501.39×
Florida1,042,7441.15×
New York787,6381.05×
Georgia555,7771.34×
North Carolina473,6041.17×
Illinois464,3901.04×
Pennsylvania447,8140.99×
Ohio411,8921×
Michigan370,3531.05×
Virginia351,2791.07×
New Jersey342,6581×
Tennessee290,1441.08×
Arizona286,6601.04×
Indiana280,6731.14×
Washington271,8571.01×
Louisiana250,8751.45×
Maryland250,8371.09×
Alabama246,1751.31×
Massachusetts238,5010.9×
South Carolina232,8471.15×
Missouri219,7161.01×
Oklahoma186,9201.25×
Kentucky180,9421.07×
Wisconsin180,0790.89×
Colorado179,0800.85×
Minnesota165,3020.86×
Oregon155,6131.01×
Mississippi148,1341.34×
Nevada132,7781.02×
Connecticut126,6680.94×
Arkansas125,9601.14×
Kansas105,4261×
Utah102,8690.85×
Iowa93,9580.85×
New Mexico72,2911.07×
Idaho62,6490.93×
Nebraska59,5150.88×
West Virginia59,1070.94×
Hawaii47,9460.83×
New Hampshire38,3060.72×
Maine38,2020.79×
Washington, District of Columbia34,5530.86×
Rhode Island34,5180.81×
Delaware33,7470.91×
Montana28,5380.77×
Alaska24,3110.85×
South Dakota23,9180.77×
North Dakota23,0450.83×
Vermont15,7220.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sausage audience
BrandAffinityCategory
Carnation (brand)15.53×Food & Beverages
Fox News Channel1.65×Movies & TV
Recipes1.68×Food & Beverages
Breakfast2.44×Food & Beverages
Rock music1.58×Music & Radio
Texas Roadhouse2.02×Food & Beverages
Lunch2.39×Food & Beverages
Culinary art2.25×Arts & Culture
Home Made Food15.07×Food & Beverages
Full breakfast7.16×Food & Beverages
Dollar General1.9×Shopping
Barbecue1.83×Food & Beverages
Dish (food)2.4×Food & Beverages
Meat1.83×Food & Beverages
Dinner2.18×Food & Beverages
Burger King1.96×Food & Beverages
Eating1.63×Food & Beverages
Chick-fil-A1.82×Food & Beverages
Cookbook2.59×Food & Beverages
Aldi1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sausage audience
TraitClusterScore
IndulgenceJOY1.47
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.26
Convenience OrientationPREMIUM1.24
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Sausage
CountryShare
United States24.4%
United Kingdom7.0%
Italy6.4%

See Sausage audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Sausage have in United States?

Sausage has an estimated audience of 13,435,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Sausage fans?

50.5% of Sausage fans are female, 49.5% are male, with an average age of 42.4 years.

Which brands do Sausage fans like most?

Sausage fans show strongest brand affinity for Carnation (brand) (15.53×), Fox News Channel (1.65×), and Recipes (1.68×) over the country average.

Where do Sausage fans live in United States?

Sausage fans in United States are most concentrated in California (reach 1,668,566), Texas (reach 1,606,550), and Florida (reach 1,042,744). These three regions account for the largest share of the active audience.

What other brands do Sausage fans also like?

Beyond Sausage itself, the audience over-indexes on Fox News Channel (1.65×), Recipes (1.68×), Breakfast (2.44×), and Rock music (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.