Rascasse Audience Intelligence

Sausage Audience in United States

A data profile of the people who buy, follow and care about Sausage in United States — modelled from more than twelve digital signal sources. Sausage has an estimated audience of 13,435,404 people in United States.

#16among Dish in United States#1765among Topic in United States#210in Food & Beverages

The average Sausage fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carnation (brand), Recipes, Breakfast, with strongest over-indexing on Carnation (brand) (15.53× the country average).

Demographically, the Sausage audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sausage fan in United States is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Carnation (brand).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sausage profile in United States.

Audience size
13.4M
in United States
Gender
50.5%♀
49.5% male
Age
42.4
average years
Country rank
#2637
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sausage fans

50.5% are female, 49.5% are male, average age 42.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Sausage audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.4
Estimated audience size13,435,404
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sausage audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Sausage audience comes from United States.

Worldwide audience distribution share by country for Sausage
CountryShare
United States24.4%
United Kingdom7.0%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sausage audience in United States is strongest.

Fig. 05

Top regions by affinity

Sausage fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.47×
02Mississippi~200K1.41×
03Texas~1.5M1.37×
04Georgia~500K1.32×
05Alabama~200K1.30×
06Oklahoma~200K1.22×
07South Carolina~200K1.20×
08North Carolina~500K1.18×
09Arkansas~100K1.18×
10Indiana~300K1.10×
11New Mexico~70K1.10×
12California~1.5M1.09×
13Kentucky~200K1.08×
14Florida~1M1.07×
15Tennessee~300K1.07×
16Maryland~200K1.07×
17Virginia~300K1.03×
18Arizona~300K1.03×
19Kansas~100K1.02×
20Michigan~400K1.01×
21Nevada~100K1.00×
22Missouri~200K0.99×
23Washington~300K0.98×
24Oregon~200K0.98×
25West Virginia~60K0.98×
26New York~700K0.97×
27Pennsylvania~400K0.97×
28New Jersey~300K0.97×
29Idaho~70K0.97×
30Delaware~40K0.97×
31Alaska~30K0.97×
32Illinois~400K0.96×
33Ohio~400K0.96×
34Connecticut~100K0.93×
35Nebraska~60K0.93×
36North Dakota~30K0.93×
37South Dakota~30K0.87×
38Massachusetts~200K0.86×
39Wisconsin~200K0.86×
40Utah~100K0.86×
41Hawaii~50K0.86×
42Iowa~90K0.84×
43Minnesota~200K0.83×
44Montana~30K0.83×
45Colorado~200K0.82×
46Maine~40K0.82×
47Rhode Island~40K0.82×
48Washington, District of Columbia~30K0.81×
49New Hampshire~40K0.76×
50Vermont~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Sausage, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sausage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sausage audience
#·InterestCategoryAffinity×
01Carnation (brand)Food & Beverages15.53×
02Home Made FoodFood & Beverages15.07×
03Full breakfastFood & Beverages7.16×
04CookbookFood & Beverages2.59×
05BreakfastFood & Beverages2.44×
06Dish (food)Food & Beverages2.40×
07LunchFood & Beverages2.39×
08Culinary artArts & Culture2.25×
09DinnerFood & Beverages2.18×
10CheeseFood & Beverages2.14×
11Texas RoadhouseFood & Beverages2.02×
12Burger KingFood & Beverages1.96×
13Dollar GeneralShopping1.90×
14BarbecueFood & Beverages1.83×
15MeatFood & Beverages1.83×
16Chick-fil-AFood & Beverages1.82×
17AldiShopping1.80×
18RecipesFood & Beverages1.68×
19EatingFood & Beverages1.63×
20Rock musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sausage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sausage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Convenience OrientationPREMIUM1.48×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sausage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
SustainabilityBALANCE1.01×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sausage have in United States?

Sausage has an estimated audience of 13,435,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sausage fans?

50.5% of Sausage fans are female, 49.5% are male, with an average age of 42.4 years.

03

Which brands do Sausage fans like most?

Sausage fans show strongest brand affinity for Carnation (brand) (15.53×), Recipes (1.68×), and Breakfast (2.44×) over the country average.

04

Where do Sausage fans live in United States?

Sausage fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sausage fans also like?

Beyond Sausage itself, the audience over-indexes on Recipes (1.68×), Breakfast (2.44×), Rock music (1.58×), and Texas Roadhouse (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Sausage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →