Rascasse Audience Intelligence

Home Made Food Audience in United States

A data profile of the people who buy, follow and care about Home Made Food in United States — modelled from more than twelve digital signal sources. Home Made Food has an estimated audience of 1,056,651 people in United States.

#8492among Topic in United States#1279in Food & Beverages

The average Home Made Food fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sunday Brunch, Pastry, Brunch, with strongest over-indexing on Sunday Brunch (38.74× the country average).

Demographically, the Home Made Food audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Made Food fan in United States is more female, around 30.2 years old, with strong Family Orientation tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Made Food profile in United States.

Audience size
1.1M
in United States
Gender
69.8%♀
30.2% male
Age
30.2
average years
Country rank
#22829
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Made Food fans

69.8% are female, 30.2% are male, average age 30.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Home Made Food audience in United States
MetricValue
Female69.8%
Male30.2%
Average age30.2
Estimated audience size1,056,651
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Home Made Food audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Home Made Food audience comes from United States.

Worldwide audience distribution share by country for Home Made Food
CountryShare
United States41.1%
Italy6.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Made Food audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Made Food fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.69×
02New Hampshire~6K1.41×
03North Dakota~3K1.28×
04Vermont~2K1.28×
05Alaska~3K1.27×
06South Dakota~3K1.21×
07Colorado~20K1.16×
08Montana~3K1.15×
09West Virginia~5K1.11×
10Hawaii~5K1.10×
11Delaware~3K1.10×
12Rhode Island~4K1.07×
13Idaho~6K1.06×
14Maine~4K1.06×
15New Mexico~5K1.03×
16Nebraska~5K1.03×
17Washington, District of Columbia~3K1.02×
18Mississippi~9K1.00×
19Arkansas~9K0.99×
20Iowa~8K0.97×
21Kansas~8K0.97×
22Connecticut~10K0.95×
23Oklahoma~10K0.94×
24Utah~9K0.94×
25Louisiana~10K0.93×
26Kentucky~10K0.93×
27Nevada~9K0.93×
28Alabama~10K0.91×
29Oregon~10K0.90×
30Michigan~20K0.89×
31South Carolina~10K0.89×
32Indiana~20K0.88×
33Missouri~20K0.88×
34Wisconsin~10K0.88×
35Minnesota~10K0.88×
36Arizona~20K0.87×
37Tennessee~20K0.87×
38Maryland~20K0.86×
39Massachusetts~20K0.85×
40Washington~20K0.84×
41New Jersey~20K0.82×
42Virginia~20K0.82×
43Ohio~30K0.81×
44North Carolina~30K0.81×
45Georgia~30K0.80×
46Pennsylvania~30K0.79×
47Texas~70K0.77×
48Illinois~30K0.77×
49Florida~50K0.70×
50New York~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Home Made Food, United States
0.70×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Made Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Made Food audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family38.74×
02Jamie OliverFood & Beverages21.64×
03Burj KhalifaTravel & Leisure20.00×
04SausageFood & Beverages15.07×
05BrunchFood & Beverages13.15×
06PastryFood & Beverages10.61×
07Fish and chipsFood & Beverages10.10×
08Chocolate brownieFood & Beverages8.95×
09BreakfastFood & Beverages6.00×
10True DetectiveMovies & TV5.04×
11MilkFood & Beverages4.45×
12LunchFood & Beverages3.86×
13NordstromShopping3.44×
14SubwayFood & Beverages3.07×
15Burger KingFood & Beverages3.06×
16Fast foodFood & Beverages2.81×
17RecipesFood & Beverages2.75×
18McDonald'sFood & Beverages2.71×
19PinterestInternet & Social Media2.52×
20CookingFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Made Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Made Food audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.69×
IndulgenceJOY2.17×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Made Food audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.82×
PatriotismCONSERVATISM0.89×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Made Food have in United States?

Home Made Food has an estimated audience of 1,056,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Made Food fans?

69.8% of Home Made Food fans are female, 30.2% are male, with an average age of 30.2 years.

03

Which brands do Home Made Food fans like most?

Home Made Food fans show strongest brand affinity for Sunday Brunch (38.74×), Pastry (10.61×), and Brunch (13.15×) over the country average.

04

Where do Home Made Food fans live in United States?

Home Made Food fans in United States are most concentrated in California (reach ~300K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Home Made Food fans also like?

Beyond Home Made Food itself, the audience over-indexes on Pastry (10.61×), Brunch (13.15×), Sausage (15.07×), and Breakfast (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Home Made Food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Made Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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