Home Made Food Audience in United States

Home Made Food logo

Home Made Food has an estimated audience of 1,056,651 people in United States. 69.8% are female, 30.2% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Dog breed, Graham Greene, Voltron: Legendary Defender, Whataburger.

The average Home Made Food fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Dog breed, Graham Greene, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Home Made Food audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Home Made Food fans

Demographic split for Home Made Food audience in United States
MetricValue
Female69.8%
Male30.2%
Average age30.2
Estimated audience size1,056,651

Audience persona

The typical Home Made Food fan in United States is more female, around 30.2 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Home Made Food in United States
RegionReachAffinity
California116,4351×
Texas60,6080.67×
Florida29,4280.41×
Ohio17,7240.54×
New York17,3440.29×
Georgia14,6250.45×
Illinois14,4300.41×
Tennessee12,4360.59×
New Hampshire12,3542.97×
Arizona11,5890.54×
North Carolina11,1860.35×
Virginia10,6180.41×
Michigan10,5860.38×
Pennsylvania10,5770.3×
New Jersey9,6230.36×
Colorado9,4960.57×
Louisiana8,9240.65×
Indiana8,7490.45×
Mississippi8,6030.99×
Kentucky8,5820.65×
Missouri8,4730.5×
Maryland7,8090.43×
Washington7,7910.37×
Arkansas7,6430.88×
Oklahoma7,4740.64×
Alabama7,1200.48×
West Virginia7,1021.44×
Alaska7,0873.14×
South Carolina6,7350.42×
Massachusetts6,6510.32×
Kansas6,5600.79×
Idaho6,5581.24×
Wisconsin6,5180.41×
Minnesota6,2720.41×
Hawaii6,2651.38×
Iowa6,2280.72×
Montana6,1782.11×
South Dakota6,0982.5×
Oregon6,0770.5×
Utah6,0410.64×
North Dakota5,9382.74×
Wyoming5,7453.67×
Nebraska5,7301.08×
Connecticut5,7220.54×
New Mexico5,7001.08×
Nevada5,6820.56×
Rhode Island5,6511.68×
Maine5,6471.49×
Vermont5,5583×
Delaware5,0601.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Made Food audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Dog breed2.61×Pets & Animals
Graham Greene5.64×Literature
Voltron: Legendary Defender14.27×Movies & TV
Whataburger1.54×Food & Beverages
Who Wants to Be a Millionaire?8.18×Movies & TV
Ian Bremmer15.25×Politics & Society
Halsey, Oregon6.27×Travel & Leisure
South Asian cuisine6.66×Food & Beverages
Historic site3.02×Arts & Culture
Mothercare2.26×Kids & Family
OpenJDK14.23×
JDSU2.06×Business & Career
CAC 403.45×Business & Career
Colorado River4.01×Travel & Leisure
Kendra Scott1.76×Fashion & Accessoires
Goop3.16×Internet & Social Media
The Devil's Rejects5.94×Movies & TV
Stamp collecting2.5×Home & Garden
Governor of Michigan3.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Made Food audience
TraitClusterScore
Design AffinityPREMIUM2.19
Luxury OrientationPREMIUM2.07
MindfulnessBALANCE1.79
LGBTQ+ IdentityOPEN1.68
Quality AwarenessPREMIUM1.6
Convenience OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Home Made Food
CountryShare
United States41.1%
Italy6.2%
Germany6.1%

See Home Made Food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Home Made Food have in United States?

Home Made Food has an estimated audience of 1,056,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Made Food fans?

69.8% of Home Made Food fans are female, 30.2% are male, with an average age of 30.2 years.

Which brands do Home Made Food fans like most?

Home Made Food fans show strongest brand affinity for Regional styles of Mexican music (20×), Dog breed (2.61×), and Graham Greene (5.64×) over the country average.

Where do Home Made Food fans live in United States?

Home Made Food fans in United States are most concentrated in California (reach 116,435), Texas (reach 60,608), and Florida (reach 29,428). These three regions account for the largest share of the active audience.

What other brands do Home Made Food fans also like?

Beyond Home Made Food itself, the audience over-indexes on Dog breed (2.61×), Graham Greene (5.64×), Voltron: Legendary Defender (14.27×), and Whataburger (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Made Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.