Home Made Food Audience in United States

Home Made Food has an estimated audience of 1,056,651 people in United States. 69.8% are female, 30.2% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Sunday Brunch, PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Enterprise Rent-A-Car.

The average Home Made Food fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sunday Brunch, PSV Eindhoven, Autism Awareness, with strongest over-indexing on Sunday Brunch (29.35× the country average). Demographically, the Home Made Food audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Home Made Food fans

Demographic split for Home Made Food audience in United States
MetricValue
Female69.8%
Male30.2%
Average age30.2
Estimated audience size1,056,651

Audience persona

The typical Home Made Food fan in United States is more female, around 30.2 years old, with strong Design Affinity tendencies and a notable affinity for Sunday Brunch.

Top regions in United States

Top regions ranked by reach for Home Made Food in United States
RegionReachAffinity
California116,4351×
Texas60,6080.67×
Florida29,4280.41×
Ohio17,7240.54×
New York17,3440.29×
Georgia14,6250.45×
Illinois14,4300.41×
Tennessee12,4360.59×
New Hampshire12,3542.97×
Arizona11,5890.54×
North Carolina11,1860.35×
Virginia10,6180.41×
Michigan10,5860.38×
Pennsylvania10,5770.3×
New Jersey9,6230.36×
Colorado9,4960.57×
Louisiana8,9240.65×
Indiana8,7490.45×
Mississippi8,6030.99×
Kentucky8,5820.65×
Missouri8,4730.5×
Maryland7,8090.43×
Washington7,7910.37×
Arkansas7,6430.88×
Oklahoma7,4740.64×
Alabama7,1200.48×
West Virginia7,1021.44×
Alaska7,0873.14×
South Carolina6,7350.42×
Massachusetts6,6510.32×
Kansas6,5600.79×
Idaho6,5581.24×
Wisconsin6,5180.41×
Minnesota6,2720.41×
Hawaii6,2651.38×
Iowa6,2280.72×
Montana6,1782.11×
South Dakota6,0982.5×
Oregon6,0770.5×
Utah6,0410.64×
North Dakota5,9382.74×
Wyoming5,7453.67×
Nebraska5,7301.08×
Connecticut5,7220.54×
New Mexico5,7001.08×
Nevada5,6820.56×
Rhode Island5,6511.68×
Maine5,6471.49×
Vermont5,5583×
Delaware5,0601.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Made Food audience
BrandAffinityCategory
Sunday Brunch29.35×Kids & Family
PSV Eindhoven72.8×Sports
Autism Awareness13.55×Health
Diabetes mellitus awareness8.98×Health
Enterprise Rent-A-Car7.1×Cars & Mobility
Brunch8.4×Food & Beverages
Pastry6.01×Food & Beverages
Microblogging9.09×Technology & Electronics
Singer-songwriter4.09×Music & Radio
Back to the Future14.27×Movies & TV
Deutsche Eishockey Liga37.13×Sports
Google Maps3.73×Internet & Social Media
Sausage8.05×Food & Beverages
Capital One3.72×Business & Career
Jamie Oliver27.74×Food & Beverages
Fast food3.37×Food & Beverages
Feyenoord37.67×Sports
Breakfast3.88×Food & Beverages
Patagonia6.83×Fashion & Accessoires
Indeed.com3.32×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Made Food audience
TraitClusterScore
Design AffinityPREMIUM2.19
Luxury OrientationPREMIUM2.07
MindfulnessBALANCE1.79
LGBTQ+ IdentityOPEN1.68
Quality AwarenessPREMIUM1.6
Convenience OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Home Made Food
CountryShare
United States41.1%
Italy6.2%
Germany6.1%

See Home Made Food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Home Made Food have in United States?

Home Made Food has an estimated audience of 1,056,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Made Food fans?

69.8% of Home Made Food fans are female, 30.2% are male, with an average age of 30.2 years.

Which brands do Home Made Food fans like most?

Home Made Food fans show strongest brand affinity for Sunday Brunch (29.35×), PSV Eindhoven (72.8×), and Autism Awareness (13.55×) over the country average.

Where do Home Made Food fans live in United States?

Home Made Food fans in United States are most concentrated in California (reach 116,435), Texas (reach 60,608), and Florida (reach 29,428). These three regions account for the largest share of the active audience.

What other brands do Home Made Food fans also like?

Beyond Home Made Food itself, the audience over-indexes on PSV Eindhoven (72.8×), Autism Awareness (13.55×), Diabetes mellitus awareness (8.98×), and Enterprise Rent-A-Car (7.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Made Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.