Rascasse Audience Intelligence

Chocolate brownie Audience in United States

A data profile of the people who buy, follow and care about Chocolate brownie in United States — modelled from more than twelve digital signal sources. Chocolate brownie has an estimated audience of 9,616,333 people in United States.

#18among Sweet in United States#2357among Topic in United States#283in Food & Beverages

The average Chocolate brownie fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chocolate cake, Cookie, Birthday cake, with strongest over-indexing on Chocolate cake (14.58× the country average).

Demographically, the Chocolate brownie audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate brownie fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Chocolate cake.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate brownie profile in United States.

Audience size
9.6M
in United States
Gender
69.8%♀
30.2% male
Age
37.2
average years
Country rank
#3721
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate brownie fans

69.8% are female, 30.2% are male, average age 37.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Chocolate brownie audience in United States
MetricValue
Female69.8%
Male30.2%
Average age37.2
Estimated audience size9,616,333
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Chocolate brownie audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Chocolate brownie audience comes from United States.

Worldwide audience distribution share by country for Chocolate brownie
CountryShare
Japan15.4%
United States11.3%
Brazil9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate brownie audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate brownie fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.33×
02Washington~200K1.14×
03Maine~40K1.13×
04Indiana~200K1.09×
05Oregon~100K1.09×
06Vermont~20K1.09×
07Texas~900K1.08×
08Wisconsin~200K1.08×
09California~1M1.06×
10Arkansas~80K1.05×
11Hawaii~40K1.04×
12Michigan~300K1.03×
13Montana~30K1.03×
14Nebraska~50K1.02×
15Missouri~200K1.01×
16Iowa~80K1.01×
17North Dakota~20K1.01×
18Illinois~300K1.00×
19North Carolina~300K1.00×
20New Jersey~200K1.00×
21Louisiana~100K1.00×
22Kentucky~100K1.00×
23Mississippi~80K1.00×
24Ohio~300K0.99×
25Oklahoma~100K0.99×
26Kansas~70K0.99×
27South Dakota~20K0.99×
28Maryland~200K0.98×
29Minnesota~100K0.98×
30Idaho~50K0.98×
31Georgia~300K0.97×
32Massachusetts~200K0.97×
33South Carolina~100K0.97×
34West Virginia~40K0.97×
35New York~500K0.96×
36Utah~80K0.96×
37Pennsylvania~300K0.95×
38Virginia~200K0.95×
39New Mexico~50K0.95×
40Delaware~30K0.95×
41Alabama~100K0.94×
42New Hampshire~40K0.94×
43Rhode Island~30K0.94×
44Tennessee~200K0.93×
45Nevada~90K0.93×
46Arizona~200K0.92×
47Connecticut~90K0.92×
48Florida~600K0.90×
49Washington, District of Columbia~30K0.90×
50Colorado~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Chocolate brownie, United States
0.88×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate brownie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate brownie audience
#·InterestCategoryAffinity×
01Chocolate cakeFood & Beverages14.58×
02Birthday cakeFood & Beverages7.23×
03Cake decoratingFood & Beverages6.36×
04CheesecakeFood & Beverages5.51×
05CupcakeFood & Beverages3.82×
06SnackingFood & Beverages3.79×
07CookieFood & Beverages3.59×
08CookbookFood & Beverages3.28×
09PastryFood & Beverages3.24×
10ConfectioneryFood & Beverages3.13×
11FlourFood & Beverages2.95×
12BakeryFood & Beverages2.83×
13CandyFood & Beverages2.83×
14ChocolateFood & Beverages2.36×
15CakeFood & Beverages2.35×
16Kohl'sShopping2.13×
17DessertsFood & Beverages2.08×
18StarbucksFood & Beverages2.07×
19Hobby LobbyHome & Garden2.04×
20RecipesFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate brownie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate brownie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.28×
Convenience OrientationPREMIUM1.85×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate brownie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Quality AwarenessPREMIUM0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate brownie have in United States?

Chocolate brownie has an estimated audience of 9,616,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chocolate brownie fans?

69.8% of Chocolate brownie fans are female, 30.2% are male, with an average age of 37.2 years.

03

Which brands do Chocolate brownie fans like most?

Chocolate brownie fans show strongest brand affinity for Chocolate cake (14.58×), Cookie (3.59×), and Birthday cake (7.23×) over the country average.

04

Where do Chocolate brownie fans live in United States?

Chocolate brownie fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate brownie fans also like?

Beyond Chocolate brownie itself, the audience over-indexes on Cookie (3.59×), Birthday cake (7.23×), Cake decorating (6.36×), and Cupcake (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chocolate brownie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate brownie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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