Chocolate brownie Audience in United States

Chocolate brownie logo

Chocolate brownie has an estimated audience of 9,616,333 people in United States. 69.8% are female, 30.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Chocolate cake, Cookie, Birthday cake, Cake decorating, Cupcake.

The average Chocolate brownie fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chocolate cake, Cookie, Birthday cake, with strongest over-indexing on Chocolate cake (14.58× the country average). Demographically, the Chocolate brownie audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate brownie fans

Demographic split for Chocolate brownie audience in United States
MetricValue
Female69.8%
Male30.2%
Average age37.2
Estimated audience size9,616,333

Audience persona

The typical Chocolate brownie fan in United States is more female, around 37.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chocolate cake.

Top regions in United States

Top regions ranked by reach for Chocolate brownie in United States
RegionReachAffinity
California972,5480.92×
Texas796,3980.96×
Florida529,7880.81×
New York496,6070.92×
Illinois345,9031.08×
Pennsylvania334,1421.03×
North Carolina323,9021.12×
Ohio322,1681.09×
Michigan306,0991.22×
Georgia284,5100.96×
Virginia229,8410.98×
New Jersey220,1630.9×
Tennessee212,1231.1×
Washington196,4911.02×
Indiana195,6861.11×
Arizona181,6080.92×
Missouri181,1801.17×
Massachusetts175,9430.93×
Wisconsin175,7031.21×
Maryland149,1600.9×
Oklahoma144,4721.35×
South Carolina139,0080.96×
Minnesota135,8300.99×
Louisiana133,5941.08×
Alabama133,2020.99×
Colorado129,4360.85×
Kentucky128,9801.07×
Oregon116,1691.05×
Mississippi95,6161.21×
Connecticut94,7940.98×
Arkansas90,7471.15×
Kansas90,5711.2×
Iowa88,5631.12×
Utah76,9840.89×
Nevada66,2880.71×
Nebraska52,2161.08×
West Virginia46,5771.04×
New Mexico44,0730.91×
Idaho42,5580.88×
Maine41,7141.21×
New Hampshire37,9731×
Hawaii36,7620.89×
Rhode Island28,0860.92×
Montana27,7231.04×
South Dakota22,7331.02×
Delaware22,3570.84×
North Dakota18,4450.93×
Alaska17,1240.83×
Washington, District of Columbia16,8990.58×
Vermont16,8811×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate brownie audience
BrandAffinityCategory
Chocolate cake14.58×Food & Beverages
Cookie3.59×Food & Beverages
Birthday cake7.23×Food & Beverages
Cake decorating6.36×Food & Beverages
Cupcake3.82×Food & Beverages
Cheesecake5.51×Food & Beverages
Cookbook3.28×Food & Beverages
Recipes1.8×Food & Beverages
Kohl's2.13×Shopping
Pastry3.24×Food & Beverages
Snacking3.79×Food & Beverages
Chocolate2.36×Food & Beverages
Bakery2.83×Food & Beverages
Confectionery3.13×Food & Beverages
Cake2.35×Food & Beverages
Desserts2.08×Food & Beverages
Starbucks2.07×Food & Beverages
Candy2.83×Food & Beverages
Hobby Lobby2.04×Home & Garden
Flour2.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate brownie audience
TraitClusterScore
Healthy LifestyleBALANCE1.28
Price SensitivityPREMIUM1.27
Design AffinityPREMIUM1.25
Pet OwnershipJOY1.22
CreativityOPEN1.21
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Chocolate brownie
CountryShare
Japan15.4%
United States11.3%
Brazil9.8%

See Chocolate brownie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate brownie have in United States?

Chocolate brownie has an estimated audience of 9,616,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate brownie fans?

69.8% of Chocolate brownie fans are female, 30.2% are male, with an average age of 37.2 years.

Which brands do Chocolate brownie fans like most?

Chocolate brownie fans show strongest brand affinity for Chocolate cake (14.58×), Cookie (3.59×), and Birthday cake (7.23×) over the country average.

Where do Chocolate brownie fans live in United States?

Chocolate brownie fans in United States are most concentrated in California (reach 972,548), Texas (reach 796,398), and Florida (reach 529,788). These three regions account for the largest share of the active audience.

What other brands do Chocolate brownie fans also like?

Beyond Chocolate brownie itself, the audience over-indexes on Cookie (3.59×), Birthday cake (7.23×), Cake decorating (6.36×), and Cupcake (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate brownie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.