A data profile of the people who buy, follow and care about Chocolate brownie in United Kingdom — modelled from more than twelve digital signal sources. Chocolate brownie has an estimated audience of 3,278,665 people in United Kingdom.
The average Chocolate brownie fan in United Kingdom is 40.9 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Cake decorating, Chocolate cake, Birthday cake, with strongest over-indexing on Cake decorating (6.82× the country average).
Demographically, the Chocolate brownie audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Chocolate brownie fan in United Kingdom is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Cake decorating.
The key figures that characterise the Chocolate brownie profile in United Kingdom.
76.9% are female, 23.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 40.9 |
| Estimated audience size | 3,278,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Chocolate brownie audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 11.3% |
| Brazil | 9.8% |
Where the Chocolate brownie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.07× | |
| 02 | Northern Ireland | ~200K | 1.50× | |
| 03 | Scotland | ~400K | 1.44× | |
| 04 | West Midlands | ~100K | 0.95× | |
| 05 | Yorkshire and the Humber | ~200K | 0.94× | |
| 06 | South West | ~200K | 0.86× | |
| 07 | South East | ~300K | 0.78× | |
| 08 | North East | ~90K | 0.72× | |
| 09 | East of England | ~200K | 0.67× | |
| 10 | East Midlands | ~100K | 0.65× | |
| 11 | North West | ~200K | 0.47× |
The strongest cross-interests of the Chocolate brownie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 7.05× | ||
| 02 | Cake decorating | Food & Beverages | 6.82× | ||
| 03 | Birthday cake | Food & Beverages | 6.41× | ||
| 04 | Cheesecake | Food & Beverages | 4.44× | ||
| 05 | Wedding cake | Food & Beverages | 3.78× | ||
| 06 | Cupcake | Food & Beverages | 3.69× | ||
| 07 | The Works | Shopping | 3.43× | ||
| 08 | Pastry | Food & Beverages | 3.41× | ||
| 09 | Cookie | Food & Beverages | 3.24× | ||
| 10 | Bakery | Food & Beverages | 3.02× | ||
| 11 | New Look | Fashion & Accessoires | 2.87× | ||
| 12 | Confectionery | Food & Beverages | 2.77× | ||
| 13 | Matalan | Shopping | 2.45× | ||
| 14 | Primark | Shopping | 2.31× | ||
| 15 | Debenhams | Fashion & Accessoires | 2.31× | ||
| 16 | Cake | Food & Beverages | 2.23× | ||
| 17 | Pets | Pets & Animals | 1.74× | ||
| 18 | Recipes | Food & Beverages | 1.66× | ||
| 19 | Beverages | Food & Beverages | 1.62× | ||
| 20 | Restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Healthy Lifestyle | BALANCE | 1.65× | |
| Mindfulness | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.68× |
Chocolate brownie has an estimated audience of 3,278,665 people in United Kingdom, concentrated in Scotland and Wales.
76.9% of Chocolate brownie fans are female, 23.1% are male, with an average age of 40.9 years.
Chocolate brownie fans show strongest brand affinity for Cake decorating (6.82×), Chocolate cake (7.05×), and Birthday cake (6.41×) over the country average.
Chocolate brownie fans in United Kingdom are most concentrated in Scotland (reach ~400K), Wales (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Chocolate brownie itself, the audience over-indexes on Chocolate cake (7.05×), Birthday cake (6.41×), Pets (1.74×), and Cupcake (3.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chocolate brownie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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