A data profile of the people who buy, follow and care about Cheesecake in United Kingdom — modelled from more than twelve digital signal sources. Cheesecake has an estimated audience of 3,020,992 people in United Kingdom.
The average Cheesecake fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Cake, Desserts, with strongest over-indexing on Matalan (1.52× the country average).
Demographically, the Cheesecake audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cheesecake fan in United Kingdom is more female, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Matalan.
The key figures that characterise the Cheesecake profile in United Kingdom.
77.1% are female, 22.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 41.1 |
| Estimated audience size | 3,020,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Cheesecake audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 14.7% |
| United States | 12.9% |
| Brazil | 5.7% |
Where the Cheesecake audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.23× | |
| 02 | North West | ~400K | 1.14× | |
| 03 | East Midlands | ~200K | 1.14× | |
| 04 | South West | ~300K | 1.13× | |
| 05 | Greater London | ~400K | 1.12× | |
| 06 | East of England | ~300K | 1.05× | |
| 07 | England | ~2.5M | 0.96× | |
| 08 | South East | ~400K | 0.96× | |
| 09 | Northern Ireland | ~90K | 0.92× | |
| 10 | Scotland | ~200K | 0.88× | |
| 11 | North East | ~100K | 0.86× | |
| 12 | Yorkshire and the Humber | ~200K | 0.84× | |
| 13 | West Midlands | ~100K | 0.76× |
The strongest cross-interests of the Cheesecake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 3.41× | ||
| 02 | Birthday cake | Food & Beverages | 2.82× | ||
| 03 | Cake decorating | Food & Beverages | 2.53× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.52× | ||
| 05 | Cupcake | Food & Beverages | 2.03× | ||
| 06 | Bakery | Food & Beverages | 1.78× | ||
| 07 | Cookie | Food & Beverages | 1.74× | ||
| 08 | Pastry | Food & Beverages | 1.69× | ||
| 09 | Cheese | Food & Beverages | 1.68× | ||
| 10 | Cream | Food & Beverages | 1.68× | ||
| 11 | Dough | Food & Beverages | 1.64× | ||
| 12 | Hot chocolate | Food & Beverages | 1.64× | ||
| 13 | Sweetness | Food & Beverages | 1.59× | ||
| 14 | Confectionery | Food & Beverages | 1.56× | ||
| 15 | Wetherspoon | Food & Beverages | 1.56× | ||
| 16 | Cake | Food & Beverages | 1.53× | ||
| 17 | Emmerdale | Movies & TV | 1.53× | ||
| 18 | Matalan | Shopping | 1.52× | ||
| 19 | Desserts | Food & Beverages | 1.51× | ||
| 20 | Cookbook | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.15× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Creativity | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Career Orientation | POWER | 0.69× | |
| Early Adopter Mentality | POWER | 0.69× |
Cheesecake has an estimated audience of 3,020,992 people in United Kingdom, concentrated in England and Greater London.
77.1% of Cheesecake fans are female, 22.9% are male, with an average age of 41.1 years.
Cheesecake fans show strongest brand affinity for Matalan (1.52×), Cake (1.53×), and Desserts (1.51×) over the country average.
Cheesecake fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cheesecake itself, the audience over-indexes on Cake (1.53×), Desserts (1.51×), Cupcake (2.03×), and Chocolate cake (3.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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