A data profile of the people who buy, follow and care about Hot chocolate in United Kingdom — modelled from more than twelve digital signal sources. Hot chocolate has an estimated audience of 4,709,883 people in United Kingdom.
The average Hot chocolate fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Milk, Chocolate, Drinking water, with strongest over-indexing on Milk (2.59× the country average).
Demographically, the Hot chocolate audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hot chocolate fan in United Kingdom is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Milk.
The key figures that characterise the Hot chocolate profile in United Kingdom.
68.6% are female, 31.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 45.3 |
| Estimated audience size | 4,709,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Hot chocolate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 8.0% |
| Japan | 6.0% |
Where the Hot chocolate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.45× | |
| 02 | West Midlands | ~300K | 1.45× | |
| 03 | Scotland | ~500K | 1.15× | |
| 04 | North East | ~200K | 1.08× | |
| 05 | South East | ~700K | 1.05× | |
| 06 | Wales | ~300K | 1.04× | |
| 07 | England | ~3.5M | 0.92× | |
| 08 | South West | ~300K | 0.89× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | East of England | ~400K | 0.83× | |
| 11 | East Midlands | ~300K | 0.77× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Hot chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soup | Food & Beverages | 3.74× | ||
| 02 | Mug | Food & Beverages | 3.69× | ||
| 03 | Drinking water | Food & Beverages | 3.10× | ||
| 04 | Caffè Nero | Food & Beverages | 2.72× | ||
| 05 | Tim Horton | Sports | 2.64× | ||
| 06 | Milk | Food & Beverages | 2.59× | ||
| 07 | Latte | Food & Beverages | 2.25× | ||
| 08 | Juice | Food & Beverages | 2.15× | ||
| 09 | Sweetness | Food & Beverages | 2.15× | ||
| 10 | Flour | Food & Beverages | 2.10× | ||
| 11 | Soft drinks | Food & Beverages | 2.06× | ||
| 12 | Chocolate | Food & Beverages | 2.01× | ||
| 13 | Sugar | Food & Beverages | 2.00× | ||
| 14 | Tea | Food & Beverages | 1.92× | ||
| 15 | Crop | Home & Garden | 1.89× | ||
| 16 | Costa Coffee | Food & Beverages | 1.86× | ||
| 17 | Desserts | Food & Beverages | 1.53× | ||
| 18 | Plastic | Home & Garden | 1.51× | ||
| 19 | Genetics | Kids & Family | 1.51× | ||
| 20 | Home Bargains | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Creativity | OPEN | 1.24× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Pet Ownership | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.97× |
Hot chocolate has an estimated audience of 4,709,883 people in United Kingdom, concentrated in England and South East.
68.6% of Hot chocolate fans are female, 31.4% are male, with an average age of 45.3 years.
Hot chocolate fans show strongest brand affinity for Milk (2.59×), Chocolate (2.01×), and Drinking water (3.1×) over the country average.
Hot chocolate fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hot chocolate itself, the audience over-indexes on Chocolate (2.01×), Drinking water (3.1×), Tea (1.92×), and Caffè Nero (2.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hot chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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