Desserts Audience in United Kingdom
Desserts has an estimated audience of 14,018,391 people in United Kingdom. 69.8% are female, 30.2% are male, average age 43.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Chocolate, Pizza, Flour, Sweetness, Nut (fruit).
The average Desserts fan in United Kingdom is 43.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Chocolate, Pizza, Flour, with strongest over-indexing on Chocolate (1.63× the country average). Demographically, the Desserts audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 43.4 |
| Estimated audience size | 14,018,391 |
Audience persona
The typical Desserts fan in United Kingdom is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Chocolate.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,513,794 | 0.94× |
| South East | 1,875,924 | 1× |
| Yorkshire and the Humber | 1,754,704 | 1.56× |
| Scotland | 1,516,963 | 1.2× |
| East of England | 1,076,106 | 0.84× |
| West Midlands | 998,257 | 1.66× |
| South West | 817,128 | 0.71× |
| Wales | 749,769 | 0.94× |
| East Midlands | 703,568 | 0.71× |
| North West | 630,582 | 0.42× |
| North East | 600,530 | 1.1× |
| Northern Ireland | 396,695 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate | 1.63× | Food & Beverages |
| Pizza | 1.52× | Food & Beverages |
| Flour | 1.87× | Food & Beverages |
| Sweetness | 1.81× | Food & Beverages |
| Nut (fruit) | 1.61× | Food & Beverages |
| Fast food restaurants | 1.56× | Food & Beverages |
| Ice cream | 1.53× | Food & Beverages |
| Fast casual restaurants | 1.61× | Food & Beverages |
| Butter | 1.53× | Food & Beverages |
| Birthday cake | 1.95× | Food & Beverages |
| Mexican cuisine | 1.6× | Food & Beverages |
| German cuisine | 1.66× | Food & Beverages |
| Spanish cuisine | 1.64× | Food & Beverages |
| Thai cuisine | 1.56× | Food & Beverages |
| Latin American cuisine | 1.9× | Food & Beverages |
| Greek cuisine | 1.8× | Food & Beverages |
| Vietnamese cuisine | 1.75× | Food & Beverages |
| Dessert wine | 1.86× | Food & Beverages |
| Middle Eastern cuisine | 1.74× | Food & Beverages |
| Nestlé | 1.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Creativity | OPEN | 1.15 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in United Kingdom
- Cars (film) (6,932,602)
- Pokémon (4,355,865)
- Spider-Man (2,539,967)
- Frozen (2013 film) (1,924,569)
- Stitch! (1,517,142)
Frequently asked questions
How many fans does Desserts have in United Kingdom?
Desserts has an estimated audience of 14,018,391 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Desserts fans?
69.8% of Desserts fans are female, 30.2% are male, with an average age of 43.4 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Chocolate (1.63×), Pizza (1.52×), and Flour (1.87×) over the country average.
Where do Desserts fans live in United Kingdom?
Desserts fans in United Kingdom are most concentrated in England (reach 10,513,794), South East (reach 1,875,924), and Yorkshire and the Humber (reach 1,754,704). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on Pizza (1.52×), Flour (1.87×), Sweetness (1.81×), and Nut (fruit) (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.