A data profile of the people who buy, follow and care about Desserts in United Kingdom — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 14,018,391 people in United Kingdom.
The average Desserts fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Chocolate, Pizza, Flour, with strongest over-indexing on Chocolate (1.63× the country average).
Demographically, the Desserts audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Desserts fan in United Kingdom is more female, around 43.4 years old, with strong Creativity tendencies and a notable affinity for Chocolate.
The key figures that characterise the Desserts profile in United Kingdom.
69.8% are female, 30.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 43.4 |
| Estimated audience size | 14,018,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Desserts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.66× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.55× | |
| 03 | Scotland | ~1.5M | 1.20× | |
| 04 | North East | ~600K | 1.10× | |
| 05 | South East | ~2M | 1.00× | |
| 06 | England | ~11M | 0.94× | |
| 07 | Wales | ~800K | 0.94× | |
| 08 | Northern Ireland | ~400K | 0.92× | |
| 09 | East of England | ~1M | 0.84× | |
| 10 | South West | ~800K | 0.72× | |
| 11 | East Midlands | ~700K | 0.72× | |
| 12 | North West | ~700K | 0.44× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 1.95× | ||
| 02 | Latin American cuisine | Food & Beverages | 1.90× | ||
| 03 | Flour | Food & Beverages | 1.87× | ||
| 04 | Dessert wine | Food & Beverages | 1.86× | ||
| 05 | Sweetness | Food & Beverages | 1.81× | ||
| 06 | Greek cuisine | Food & Beverages | 1.80× | ||
| 07 | Vietnamese cuisine | Food & Beverages | 1.75× | ||
| 08 | Middle Eastern cuisine | Food & Beverages | 1.74× | ||
| 09 | German cuisine | Food & Beverages | 1.66× | ||
| 10 | Spanish cuisine | Food & Beverages | 1.64× | ||
| 11 | Nestlé | Food & Beverages | 1.64× | ||
| 12 | Chocolate | Food & Beverages | 1.63× | ||
| 13 | Nut (fruit) | Food & Beverages | 1.61× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.61× | ||
| 15 | Mexican cuisine | Food & Beverages | 1.60× | ||
| 16 | Fast food restaurants | Food & Beverages | 1.56× | ||
| 17 | Thai cuisine | Food & Beverages | 1.56× | ||
| 18 | Ice cream | Food & Beverages | 1.53× | ||
| 19 | Butter | Food & Beverages | 1.53× | ||
| 20 | Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Extroversion | THRILL | 1.16× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Desserts has an estimated audience of 14,018,391 people in United Kingdom, concentrated in England and South East.
69.8% of Desserts fans are female, 30.2% are male, with an average age of 43.4 years.
Desserts fans show strongest brand affinity for Chocolate (1.63×), Pizza (1.52×), and Flour (1.87×) over the country average.
Desserts fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Pizza (1.52×), Flour (1.87×), Sweetness (1.81×), and Nut (fruit) (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.