Desserts Audience in France
Desserts has an estimated audience of 9,107,775 people in France. 66.5% are female, 33.5% are male, average age 43.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Chocolate, Aldi, Carrefour, Fast food, Eating.
The average Desserts fan in France is 43.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Chocolate, Aldi, Carrefour, with strongest over-indexing on Chocolate (2.2× the country average). Demographically, the Desserts audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.9 |
| Estimated audience size | 9,107,775 |
Audience persona
The typical Desserts fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Chocolate.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,772,940 | 1.7× |
| Auvergne-Rhône-Alpes | 1,161,077 | 1.08× |
| Provence-Alpes-Côte d'Azur | 854,621 | 1.26× |
| Grand Est | 839,578 | 1.14× |
| Nouvelle-Aquitaine | 724,745 | 0.9× |
| Occitanie | 707,637 | 0.9× |
| Hauts-de-France | 705,955 | 0.88× |
| Pays de la Loire | 448,149 | 0.89× |
| Normandy | 421,774 | 0.95× |
| Bourgogne-Franche-Comté | 363,313 | 0.99× |
| Brittany | 352,169 | 0.79× |
| Centre-Val de Loire | 309,258 | 0.9× |
| Corsica | 27,581 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate | 2.2× | Food & Beverages |
| Aldi | 1.75× | Shopping |
| Carrefour | 1.56× | Shopping |
| Fast food | 1.56× | Food & Beverages |
| Eating | 1.54× | Food & Beverages |
| Coffeehouses | 1.98× | Food & Beverages |
| Coffee | 1.63× | Food & Beverages |
| Dresses | 1.55× | Fashion & Accessoires |
| Pâtisserie | 1.96× | Food & Beverages |
| Shopping malls | 1.51× | Shopping |
| Hypermarket | 1.6× | Shopping |
| Baking | 2.32× | Food & Beverages |
| Organic food | 1.64× | Food & Beverages |
| Barbecue | 1.59× | Food & Beverages |
| Sweetness | 2.81× | Food & Beverages |
| Pastry | 1.67× | Food & Beverages |
| Flour | 2.23× | Food & Beverages |
| Promod | 1.76× | Fashion & Accessoires |
| Yves Rocher (company) | 1.66× | Beauty & Wellness |
| Linens | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.02 |
| Mindfulness | BALANCE | 1.86 |
| Indulgence | JOY | 1.52 |
| Community Orientation | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in France
- Cars (film) (4,632,944)
- Pokémon (4,053,643)
- Spider-Man (1,616,159)
- Stitch! (1,598,599)
- Zootopia (1,325,337)
Frequently asked questions
How many fans does Desserts have in France?
Desserts has an estimated audience of 9,107,775 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Desserts fans?
66.5% of Desserts fans are female, 33.5% are male, with an average age of 43.9 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Chocolate (2.2×), Aldi (1.75×), and Carrefour (1.56×) over the country average.
Where do Desserts fans live in France?
Desserts fans in France are most concentrated in Île-de-France (reach 2,772,940), Auvergne-Rhône-Alpes (reach 1,161,077), and Provence-Alpes-Côte d'Azur (reach 854,621). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on Aldi (1.75×), Carrefour (1.56×), Fast food (1.56×), and Eating (1.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.