A data profile of the people who buy, follow and care about Desserts in France — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 9,107,775 people in France.
The average Desserts fan in France is 43.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Chocolate, Intermarché, Aldi, with strongest over-indexing on Chocolate (2.2× the country average).
Demographically, the Desserts audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Desserts fan in France is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Chocolate.
The key figures that characterise the Desserts profile in France.
66.5% are female, 33.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.9 |
| Estimated audience size | 9,107,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Desserts audience comes from France.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.70× | |
| 02 | Provence-Alpes-Côte d'Azur | ~900K | 1.26× | |
| 03 | Grand Est | ~800K | 1.14× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 1.08× | |
| 05 | Bourgogne-Franche-Comté | ~400K | 0.99× | |
| 06 | Normandy | ~400K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~700K | 0.91× | |
| 08 | Centre-Val de Loire | ~300K | 0.91× | |
| 09 | Occitanie | ~700K | 0.90× | |
| 10 | Pays de la Loire | ~400K | 0.89× | |
| 11 | Hauts-de-France | ~700K | 0.88× | |
| 12 | Brittany | ~400K | 0.80× | |
| 13 | Corsica | ~30K | 0.71× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweetness | Food & Beverages | 2.81× | ||
| 02 | Baking | Food & Beverages | 2.32× | ||
| 03 | Flour | Food & Beverages | 2.23× | ||
| 04 | Chocolate | Food & Beverages | 2.20× | ||
| 05 | Coffeehouses | Food & Beverages | 1.98× | ||
| 06 | Pâtisserie | Food & Beverages | 1.96× | ||
| 07 | Promod | Fashion & Accessoires | 1.76× | ||
| 08 | Aldi | Shopping | 1.75× | ||
| 09 | Pastry | Food & Beverages | 1.67× | ||
| 10 | Intermarché | Shopping | 1.66× | ||
| 11 | Yves Rocher (company) | Beauty & Wellness | 1.66× | ||
| 12 | Organic food | Food & Beverages | 1.64× | ||
| 13 | Coffee | Food & Beverages | 1.63× | ||
| 14 | Hypermarket | Shopping | 1.60× | ||
| 15 | Barbecue | Food & Beverages | 1.59× | ||
| 16 | Carrefour | Shopping | 1.56× | ||
| 17 | Fast food | Food & Beverages | 1.56× | ||
| 18 | Dresses | Fashion & Accessoires | 1.55× | ||
| 19 | Eating | Food & Beverages | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.35× | |
| Creativity | OPEN | 1.21× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.89× |
Desserts has an estimated audience of 9,107,775 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.5% of Desserts fans are female, 33.5% are male, with an average age of 43.9 years.
Desserts fans show strongest brand affinity for Chocolate (2.2×), Intermarché (1.66×), and Aldi (1.75×) over the country average.
Desserts fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Intermarché (1.66×), Aldi (1.75×), Carrefour (1.56×), and Fast food (1.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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