Organic food Audience in France
Organic food has an estimated audience of 8,661,920 people in France. 64.0% are female, 36.0% are male, average age 44.2. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Recipes, Vegetable, Doctolib, IKEA, Garden.
The average Organic food fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Recipes, Vegetable, Doctolib, with strongest over-indexing on Recipes (1.99× the country average). Demographically, the Organic food audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.2 |
| Estimated audience size | 8,661,920 |
Audience persona
The typical Organic food fan in France is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Recipes.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,320,659 | 1.5× |
| Provence-Alpes-Côte d'Azur | 916,042 | 1.43× |
| Auvergne-Rhône-Alpes | 908,172 | 0.89× |
| Nouvelle-Aquitaine | 755,532 | 0.99× |
| Occitanie | 711,813 | 0.95× |
| Grand Est | 665,389 | 0.95× |
| Hauts-de-France | 475,861 | 0.62× |
| Normandy | 381,156 | 0.9× |
| Brittany | 373,098 | 0.88× |
| Pays de la Loire | 351,388 | 0.73× |
| Centre-Val de Loire | 256,087 | 0.79× |
| Bourgogne-Franche-Comté | 221,976 | 0.63× |
| Corsica | 74,681 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recipes | 1.99× | Food & Beverages |
| Vegetable | 2.39× | Food & Beverages |
| Doctolib | 1.61× | Health |
| IKEA | 1.92× | Home & Garden |
| Garden | 1.69× | Home & Garden |
| Lidl | 1.79× | Shopping |
| Castorama | 1.83× | Shopping |
| Furniture | 1.54× | Home & Garden |
| Kitchenware | 2.85× | Home & Garden |
| Brigitte Bardot | 2.06× | Movies & TV |
| Kitchen | 1.96× | Home & Garden |
| Monoprix | 1.8× | Shopping |
| Organic farming | 2.15× | Food & Beverages |
| Auchan | 1.58× | Shopping |
| Culinary art | 2.26× | Arts & Culture |
| La Redoute | 1.67× | Shopping |
| Health & wellness | 2.11× | Health |
| Eating | 1.71× | Food & Beverages |
| Spas | 1.61× | Beauty & Wellness |
| Fruit | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.14 |
| Mindfulness | BALANCE | 2.22 |
| Indulgence | JOY | 1.82 |
| Community Orientation | OPEN | 1.73 |
| Healthy Lifestyle | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Organic food have in France?
Organic food has an estimated audience of 8,661,920 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Organic food fans?
64.0% of Organic food fans are female, 36.0% are male, with an average age of 44.2 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Recipes (1.99×), Vegetable (2.39×), and Doctolib (1.61×) over the country average.
Where do Organic food fans live in France?
Organic food fans in France are most concentrated in Île-de-France (reach 2,320,659), Provence-Alpes-Côte d'Azur (reach 916,042), and Auvergne-Rhône-Alpes (reach 908,172). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Vegetable (2.39×), Doctolib (1.61×), IKEA (1.92×), and Garden (1.69×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.