Organic food Audience in Spain
Organic food has an estimated audience of 7,663,136 people in Spain. 66.2% are female, 33.8% are male, average age 45.6. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Aldi, Culinary art, Recipes, Semana, Cooking.
The average Organic food fan in Spain is 45.6 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Aldi, Culinary art, Recipes, with strongest over-indexing on Aldi (2.65× the country average). Demographically, the Organic food audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.6 |
| Estimated audience size | 7,663,136 |
Audience persona
The typical Organic food fan in Spain is more female, around 45.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Aldi.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,858,082 | 1.23× |
| Catalonia | 1,298,669 | 0.94× |
| Community of Madrid | 746,424 | 0.58× |
| Comunidad Valenciana | 630,011 | 0.73× |
| Canary Islands | 463,819 | 1.21× |
| Balearic Islands | 254,399 | 1.18× |
| Principality of Asturias | 251,503 | 1.39× |
| Castile and León | 202,064 | 0.6× |
| Region of Murcia | 183,171 | 0.7× |
| Extremadura | 172,897 | 1.05× |
| Castilla-La Mancha | 150,654 | 0.48× |
| Basque Autonomous Country | 143,714 | 0.5× |
| Aragon | 141,053 | 0.7× |
| La Rioja | 138,352 | 2.77× |
| Cantabria | 128,109 | 1.33× |
| Galicia | 126,639 | 0.35× |
| Navarre | 119,843 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.65× | Shopping |
| Culinary art | 2.12× | Arts & Culture |
| Recipes | 1.88× | Food & Beverages |
| Semana | 2.22× | News |
| Cooking | 1.61× | Food & Beverages |
| Kitchen | 1.88× | Home & Garden |
| IKEA | 1.84× | Home & Garden |
| Health & wellness | 2.14× | Health |
| El Mueble | 2.74× | Home & Garden |
| La Caixa | 1.89× | Business & Career |
| Natural product | 2.27× | Food & Beverages |
| Home Appliances | 1.88× | Home & Garden |
| Lidl | 1.68× | Shopping |
| Parfois (fashion accessories) | 2.05× | Fashion & Accessoires |
| Julio Iglesias | 1.82× | Music & Radio |
| Mercadona | 1.64× | Shopping |
| Cortefiel | 2.49× | Fashion & Accessoires |
| Hipercor | 2.27× | Shopping |
| Adolfo Domínguez | 2.4× | Fashion & Accessoires |
| Healthy diet | 1.84× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.25 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Organic food have in Spain?
Organic food has an estimated audience of 7,663,136 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Organic food fans?
66.2% of Organic food fans are female, 33.8% are male, with an average age of 45.6 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Aldi (2.65×), Culinary art (2.12×), and Recipes (1.88×) over the country average.
Where do Organic food fans live in Spain?
Organic food fans in Spain are most concentrated in Andalusia (reach 1,858,082), Catalonia (reach 1,298,669), and Community of Madrid (reach 746,424). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Culinary art (2.12×), Recipes (1.88×), Semana (2.22×), and Cooking (1.61×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.