A data profile of the people who buy, follow and care about Organic food in Spain — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 7,663,136 people in Spain.
The average Organic food fan in Spain is 45.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Aldi, Culinary art, Recipes, with strongest over-indexing on Aldi (2.65× the country average).
Demographically, the Organic food audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Organic food fan in Spain is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Organic food profile in Spain.
66.2% are female, 33.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.6 |
| Estimated audience size | 7,663,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Organic food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~60K | 1.19× | |
| 02 | Andalusia | ~1.5M | 1.15× | |
| 03 | Canary Islands | ~400K | 1.07× | |
| 04 | Principality of Asturias | ~200K | 1.07× | |
| 05 | Balearic Islands | ~200K | 1.04× | |
| 06 | Cantabria | ~100K | 1.03× | |
| 07 | Navarre | ~100K | 1.03× | |
| 08 | Extremadura | ~200K | 1.00× | |
| 09 | Region of Murcia | ~300K | 0.97× | |
| 10 | Aragon | ~200K | 0.97× | |
| 11 | Catalonia | ~1.5M | 0.96× | |
| 12 | Castile and León | ~300K | 0.94× | |
| 13 | Castilla-La Mancha | ~300K | 0.94× | |
| 14 | Galicia | ~300K | 0.92× | |
| 15 | Basque Autonomous Country | ~300K | 0.91× | |
| 16 | Comunidad Valenciana | ~800K | 0.90× | |
| 17 | Community of Madrid | ~1M | 0.80× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olive oil | Food & Beverages | 3.47× | ||
| 02 | El Mueble | Home & Garden | 2.74× | ||
| 03 | Aldi | Shopping | 2.65× | ||
| 04 | Cortefiel | Fashion & Accessoires | 2.49× | ||
| 05 | Natural product | Food & Beverages | 2.27× | ||
| 06 | Hipercor | Shopping | 2.27× | ||
| 07 | Semana | News | 2.22× | ||
| 08 | Health & wellness | Health | 2.14× | ||
| 09 | Culinary art | Arts & Culture | 2.12× | ||
| 10 | Diez Minutos | News | 2.06× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 2.05× | ||
| 12 | La Caixa | Business & Career | 1.89× | ||
| 13 | Recipes | Food & Beverages | 1.88× | ||
| 14 | Kitchen | Home & Garden | 1.88× | ||
| 15 | Home Appliances | Home & Garden | 1.88× | ||
| 16 | IKEA | Home & Garden | 1.84× | ||
| 17 | Healthy diet | Health | 1.84× | ||
| 18 | Lidl | Shopping | 1.68× | ||
| 19 | Mercadona | Shopping | 1.64× | ||
| 20 | Cooking | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.95× |
Organic food has an estimated audience of 7,663,136 people in Spain, concentrated in Andalusia and Catalonia.
66.2% of Organic food fans are female, 33.8% are male, with an average age of 45.6 years.
Organic food fans show strongest brand affinity for Aldi (2.65×), Culinary art (2.12×), and Recipes (1.88×) over the country average.
Organic food fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Culinary art (2.12×), Recipes (1.88×), Cooking (1.61×), and Semana (2.22×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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