A data profile of the people who buy, follow and care about Diez Minutos in Spain — modelled from more than twelve digital signal sources. Diez Minutos has an estimated audience of 6,181,397 people in Spain.
Diez Minutos has an estimated audience of 6,181,397 people in Spain. 92.7% are female, 7.3% are male, average age 47.9. Top brand affinities: Subscription business model, IKEA, Discount stores, Lidl, Primark.
Top brand affinities include Subscription business model, IKEA, Discount stores, with strongest over-indexing on Subscription business model (4.53× the country average).
Demographically, the Diez Minutos audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Diez Minutos fan in Spain is more female, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Subscription business model.
The key figures that characterise the Diez Minutos profile in Spain.
92.7% are female, 7.3% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 92.7% |
| Male | 7.3% |
| Average age | 47.9 |
| Estimated audience size | 6,181,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Diez Minutos audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 93.1% |
| Portugal | 3.0% |
| Germany | 1.6% |
The strongest cross-interests of the Diez Minutos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription business model | Shopping | 4.53× | ||
| 02 | Hypermarket | Shopping | 2.91× | ||
| 03 | Discount stores | Shopping | 2.46× | ||
| 04 | IKEA | Home & Garden | 2.43× | ||
| 05 | Primark | Shopping | 2.34× | ||
| 06 | Pharmacy | Business & Career | 2.34× | ||
| 07 | Lidl | Shopping | 2.22× | ||
| 08 | Home Appliances | Home & Garden | 2.18× | ||
| 09 | H&M | Shopping | 2.17× | ||
| 10 | Discounts and allowances | Shopping | 2.07× | ||
| 11 | Organic food | Food & Beverages | 2.06× | ||
| 12 | Carrefour | Shopping | 2.02× | ||
| 13 | Aldi | Shopping | 1.97× | ||
| 14 | Shopping malls | Shopping | 1.85× | ||
| 15 | Furniture | Home & Garden | 1.82× | ||
| 16 | Fragrances | Beauty & Wellness | 1.78× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.74× | ||
| 18 | Recipes | Food & Beverages | 1.69× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 20 | Home improvement | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.11× | |
| Convenience Orientation | PREMIUM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Diez Minutos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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