Diez Minutos Audience in Spain
Diez Minutos has an estimated audience of 6,361,047 people in Spain. 92.7% are female, 7.3% are male, average age 47.9. Top brand affinities: Subscription business model, IKEA, Discount stores, Lidl, Primark.
Top brand affinities include Subscription business model, IKEA, Discount stores, with strongest over-indexing on Subscription business model (4.53× the country average). Demographically, the Diez Minutos audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Diez Minutos
| Metric | Value |
|---|---|
| Female | 92.7% |
| Male | 7.3% |
| Average age | 47.9 |
| Estimated audience size | 6,361,047 |
Audience persona
The typical Diez Minutos fan in Spain is more female, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Subscription business model.
Top brand affinities of Diez Minutos fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subscription business model | 4.53× | Shopping |
| IKEA | 2.43× | Home & Garden |
| Discount stores | 2.46× | Shopping |
| Lidl | 2.22× | Shopping |
| Primark | 2.34× | Shopping |
| Furniture | 1.82× | Home & Garden |
| Home Appliances | 2.18× | Home & Garden |
| Carrefour | 2.02× | Shopping |
| Shopping malls | 1.85× | Shopping |
| Hypermarket | 2.91× | Shopping |
| H&M | 2.17× | Shopping |
| Recipes | 1.69× | Food & Beverages |
| Aldi | 1.97× | Shopping |
| Beauty salons | 1.74× | Beauty & Wellness |
| Discounts and allowances | 2.07× | Shopping |
| Fragrances | 1.78× | Beauty & Wellness |
| Organic food | 2.06× | Food & Beverages |
| Home improvement | 1.63× | Home & Garden |
| Pharmacy | 2.34× | Business & Career |
| Boutiques | 1.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Convenience Orientation | PREMIUM | 2.02 |
| Family Orientation | CONSERVATISM | 1.96 |
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 93.4% |
| Portugal | 2.9% |
| Germany | 1.5% |
See Diez Minutos audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Diez Minutos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.