Fragrances Audience in Spain
Fragrances has an estimated audience of 10,746,988 people in Spain. 71.3% are female, 28.7% are male, average age 45.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Semana, Real Oviedo, Parfois (fashion accessories), Revista HOLA, Cortefiel.
The average Fragrances fan in Spain is 45.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Semana, Real Oviedo, Parfois (fashion accessories), with strongest over-indexing on Semana (1.91× the country average). Demographically, the Fragrances audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrances fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.8 |
| Estimated audience size | 10,746,988 |
Audience persona
The typical Fragrances fan in Spain is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Semana.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,943,877 | 1.51× |
| Andalusia | 2,554,247 | 1.21× |
| Community of Madrid | 2,275,594 | 1.26× |
| Comunidad Valenciana | 1,501,042 | 1.24× |
| Canary Islands | 943,001 | 1.76× |
| Balearic Islands | 451,457 | 1.5× |
| Castile and León | 430,755 | 0.92× |
| Region of Murcia | 362,561 | 0.98× |
| Galicia | 321,841 | 0.64× |
| Basque Autonomous Country | 293,493 | 0.73× |
| Castilla-La Mancha | 293,137 | 0.67× |
| Aragon | 243,004 | 0.86× |
| Principality of Asturias | 194,034 | 0.77× |
| Extremadura | 130,447 | 0.56× |
| Navarre | 118,972 | 0.88× |
| Cantabria | 76,307 | 0.56× |
| La Rioja | 65,926 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semana | 1.91× | News |
| Real Oviedo | 1.62× | Sports |
| Parfois (fashion accessories) | 1.77× | Fashion & Accessoires |
| Revista HOLA | 1.78× | News |
| Cortefiel | 2.21× | Fashion & Accessoires |
| H&M | 1.6× | Shopping |
| Stradivarius | 1.59× | Shopping |
| Diez Minutos | 1.78× | News |
| Adolfo Domínguez | 2× | Fashion & Accessoires |
| Blouse | 1.83× | Fashion & Accessoires |
| Children's clothing | 1.69× | Fashion & Accessoires |
| Skin care | 1.53× | Beauty & Wellness |
| women'secret | 1.8× | Fashion & Accessoires |
| El Mueble | 1.88× | Home & Garden |
| Oysho | 1.57× | Fashion & Accessoires |
| Sephora | 1.51× | Shopping |
| Skirt | 1.6× | Fashion & Accessoires |
| Ana de Armas | 1.84× | Movies & TV |
| Hipercor | 1.6× | Shopping |
| Groupon | 1.55× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 0.99 |
| Quality Awareness | PREMIUM | 0.97 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See Fragrances audiences in other countries
More Fragrances audiences in Spain
- Fantasy (fragrance) (3,199,840)
- Paco Rabanne (649,307)
- Parfum (502,876)
- Fragrance oil (381,539)
- Roja (333,884)
Frequently asked questions
How many fans does Fragrances have in Spain?
Fragrances has an estimated audience of 10,746,988 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Fragrances fans?
71.3% of Fragrances fans are female, 28.7% are male, with an average age of 45.8 years.
Which brands do Fragrances fans like most?
Fragrances fans show strongest brand affinity for Semana (1.91×), Real Oviedo (1.62×), and Parfois (fashion accessories) (1.77×) over the country average.
Where do Fragrances fans live in Spain?
Fragrances fans in Spain are most concentrated in Catalonia (reach 2,943,877), Andalusia (reach 2,554,247), and Community of Madrid (reach 2,275,594). These three regions account for the largest share of the active audience.
What other brands do Fragrances fans also like?
Beyond Fragrances itself, the audience over-indexes on Real Oviedo (1.62×), Parfois (fashion accessories) (1.77×), Revista HOLA (1.78×), and Cortefiel (2.21×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.