A data profile of the people who buy, follow and care about Fragrances in Spain — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 10,746,988 people in Spain.
The average Fragrances fan in Spain is 45.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Semana, Parfois (fashion accessories), Cortefiel, with strongest over-indexing on Semana (1.91× the country average).
Demographically, the Fragrances audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Creativity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fragrances fan in Spain is more female, around 45.8 years old, with strong Creativity tendencies and a notable affinity for Semana.
The key figures that characterise the Fragrances profile in Spain.
71.3% are female, 28.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.8 |
| Estimated audience size | 10,746,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Fragrances audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the Fragrances audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~800K | 1.50× | |
| 02 | Catalonia | ~3M | 1.45× | |
| 03 | Balearic Islands | ~400K | 1.26× | |
| 04 | Community of Madrid | ~2M | 1.22× | |
| 05 | Comunidad Valenciana | ~1.5M | 1.19× | |
| 06 | Andalusia | ~2.5M | 1.17× | |
| 07 | Region of Murcia | ~400K | 0.99× | |
| 08 | La Rioja | ~70K | 0.99× | |
| 09 | Navarre | ~100K | 0.98× | |
| 10 | Castile and León | ~500K | 0.96× | |
| 11 | Aragon | ~300K | 0.95× | |
| 12 | Principality of Asturias | ~200K | 0.94× | |
| 13 | Cantabria | ~100K | 0.94× | |
| 14 | Extremadura | ~200K | 0.93× | |
| 15 | Castilla-La Mancha | ~400K | 0.89× | |
| 16 | Basque Autonomous Country | ~400K | 0.87× | |
| 17 | Galicia | ~400K | 0.84× |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 2.21× | ||
| 02 | Adolfo Domínguez | Fashion & Accessoires | 2.00× | ||
| 03 | Semana | News | 1.91× | ||
| 04 | El Mueble | Home & Garden | 1.88× | ||
| 05 | Blouse | Fashion & Accessoires | 1.83× | ||
| 06 | women'secret | Fashion & Accessoires | 1.80× | ||
| 07 | Revista HOLA | News | 1.78× | ||
| 08 | Diez Minutos | News | 1.78× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.77× | ||
| 10 | Bedroom | Home & Garden | 1.71× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.69× | ||
| 12 | Real Oviedo | Sports | 1.62× | ||
| 13 | H&M | Shopping | 1.60× | ||
| 14 | Skirt | Fashion & Accessoires | 1.60× | ||
| 15 | Hipercor | Shopping | 1.60× | ||
| 16 | Stradivarius | Shopping | 1.59× | ||
| 17 | Oysho | Fashion & Accessoires | 1.57× | ||
| 18 | Groupon | Internet & Social Media | 1.55× | ||
| 19 | Skin care | Beauty & Wellness | 1.53× | ||
| 20 | Sephora | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Indulgence | JOY | 1.08× | |
| Design Affinity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.74× | |
| Sports Activity | POWER | 0.84× |
Fragrances has an estimated audience of 10,746,988 people in Spain, concentrated in Catalonia and Andalusia.
71.3% of Fragrances fans are female, 28.7% are male, with an average age of 45.8 years.
Fragrances fans show strongest brand affinity for Semana (1.91×), Parfois (fashion accessories) (1.77×), and Cortefiel (2.21×) over the country average.
Fragrances fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Fragrances itself, the audience over-indexes on Parfois (fashion accessories) (1.77×), Cortefiel (2.21×), Stradivarius (1.59×), and Revista HOLA (1.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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