A data profile of the people who buy, follow and care about Groupon in Spain — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 5,051,291 people in Spain.
The average Groupon fan in Spain is 44.0 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Discount card, Dog lovers, EBay, with strongest over-indexing on Discount card (7.95× the country average).
Demographically, the Groupon audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Groupon fan in Spain is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.
The key figures that characterise the Groupon profile in Spain.
68.2% are female, 31.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.0 |
| Estimated audience size | 5,051,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Groupon audience comes from Spain.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Where the Groupon audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~700K | 2.75× | |
| 02 | Community of Madrid | ~1.5M | 1.85× | |
| 03 | Comunidad Valenciana | ~800K | 1.42× | |
| 04 | Andalusia | ~1.5M | 1.41× | |
| 05 | Principality of Asturias | ~200K | 1.27× | |
| 06 | Catalonia | ~1M | 1.05× | |
| 07 | Balearic Islands | ~100K | 1.04× | |
| 08 | Castilla-La Mancha | ~200K | 0.88× | |
| 09 | Aragon | ~100K | 0.87× | |
| 10 | Region of Murcia | ~100K | 0.85× | |
| 11 | Basque Autonomous Country | ~100K | 0.74× | |
| 12 | Castile and León | ~100K | 0.67× | |
| 13 | Cantabria | ~40K | 0.66× | |
| 14 | Navarre | ~30K | 0.51× | |
| 15 | La Rioja | ~20K | 0.51× | |
| 16 | Galicia | ~100K | 0.42× | |
| 17 | Extremadura | ~40K | 0.39× |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount card | Shopping | 7.95× | ||
| 02 | Loyalty program | Shopping | 7.74× | ||
| 03 | Cat lovers | Pets & Animals | 7.72× | ||
| 04 | Purchase discount | Shopping | 5.14× | ||
| 05 | Dog lovers | Pets & Animals | 4.81× | ||
| 06 | Men's Fashion | Fashion & Accessoires | 4.17× | ||
| 07 | Bag | Fashion & Accessoires | 3.85× | ||
| 08 | EBay | Shopping | 3.43× | ||
| 09 | Dress shirt | Fashion & Accessoires | 2.90× | ||
| 10 | Deal of the day | Shopping | 2.53× | ||
| 11 | Skirt | Fashion & Accessoires | 1.93× | ||
| 12 | Black Friday (shopping) | Shopping | 1.80× | ||
| 13 | Lidl | Shopping | 1.76× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 1.75× | ||
| 15 | IBEX 35 | Business & Career | 1.68× | ||
| 16 | Undergarment | Fashion & Accessoires | 1.60× | ||
| 17 | Primark | Shopping | 1.59× | ||
| 18 | Aldi | Shopping | 1.57× | ||
| 19 | La Caixa | Business & Career | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.89× | |
| DIY Mentality | THRILL | 1.53× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.84× |
Groupon has an estimated audience of 5,051,291 people in Spain, concentrated in Community of Madrid and Andalusia.
68.2% of Groupon fans are female, 31.8% are male, with an average age of 44.0 years.
Groupon fans show strongest brand affinity for Discount card (7.95×), Dog lovers (4.81×), and EBay (3.43×) over the country average.
Groupon fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Groupon itself, the audience over-indexes on Dog lovers (4.81×), EBay (3.43×), Purchase discount (5.14×), and Deal of the day (2.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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