Groupon Audience in Spain
Groupon has an estimated audience of 5,405,413 people in Spain. 68.2% are female, 31.8% are male, average age 44.0. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Discount card, Dog lovers, EBay, Purchase discount, Deal of the day.
The average Groupon fan in Spain is 44.0 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Discount card, Dog lovers, EBay, with strongest over-indexing on Discount card (7.95× the country average). Demographically, the Groupon audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Audience demographics of Groupon
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.0 |
| Estimated audience size | 5,405,413 |
Audience persona
The typical Groupon fan in Spain is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.
Groupon fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1.5M | 1.85× |
| Andalusia | ~1.5M | 1.41× |
| Catalonia | ~1M | 1.05× |
| Comunidad Valenciana | ~900K | 1.42× |
| Canary Islands | ~700K | 2.75× |
| Castilla-La Mancha | ~200K | 0.88× |
| Principality of Asturias | ~200K | 1.27× |
| Castile and León | ~200K | 0.67× |
| Balearic Islands | ~200K | 1.04× |
| Region of Murcia | ~200K | 0.85× |
| Basque Autonomous Country | ~100K | 0.74× |
| Aragon | ~100K | 0.87× |
| Galicia | ~100K | 0.42× |
| Extremadura | ~50K | 0.39× |
| Cantabria | ~40K | 0.66× |
| Navarre | ~30K | 0.51× |
| La Rioja | ~20K | 0.51× |
Top brand affinities of Groupon fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount card | 7.95× | Shopping |
| Dog lovers | 4.81× | Pets & Animals |
| EBay | 3.43× | Shopping |
| Purchase discount | 5.14× | Shopping |
| Deal of the day | 2.53× | Shopping |
| Lidl | 1.76× | Shopping |
| Bag | 3.85× | Fashion & Accessoires |
| Men's Fashion | 4.17× | Fashion & Accessoires |
| IBEX 35 | 1.68× | Business & Career |
| Cat lovers | 7.72× | Pets & Animals |
| Loyalty program | 7.74× | Shopping |
| Black Friday (shopping) | 1.8× | Shopping |
| IKEA | 1.52× | Home & Garden |
| H&M | 1.73× | Shopping |
| Primark | 1.59× | Shopping |
| Skirt | 1.93× | Fashion & Accessoires |
| Aldi | 1.57× | Shopping |
| Dress shirt | 2.9× | Fashion & Accessoires |
| La Caixa | 1.55× | Business & Career |
| Undergarment | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.89 |
| DIY Mentality | THRILL | 1.53 |
| Family Orientation | CONSERVATISM | 1.14 |
| Creativity | OPEN | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 12.1% |
| Spain | 9.0% |
See Groupon audiences in other countries
More Internet & Social Media audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
Frequently asked questions
How many fans does Groupon have in Spain?
Groupon has an estimated audience of 5,405,413 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Groupon fans?
68.2% of Groupon fans are female, 31.8% are male, with an average age of 44.0 years.
Which brands do Groupon fans like most?
Groupon fans show strongest brand affinity for Discount card (7.95×), Dog lovers (4.81×), and EBay (3.43×) over the country average.
Where do Groupon fans live in Spain?
Groupon fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Groupon fans also like?
Beyond Groupon itself, the audience over-indexes on Dog lovers (4.81×), EBay (3.43×), Purchase discount (5.14×), and Deal of the day (2.53×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.