Rascasse Audience Intelligence

Skirt Audience in Spain

A data profile of the people who buy, follow and care about Skirt in Spain — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 6,233,845 people in Spain.

#300among Topic in Spain#24in Fashion & Accessoires

The average Skirt fan in Spain is 45.9 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Food, Women's clothing, Hobbies and activities, with strongest over-indexing on Food (1.72× the country average).

Demographically, the Skirt audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Skirt fan in Spain is more female, around 45.9 years old, with strong Creativity tendencies and a notable affinity for Food.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skirt profile in Spain.

Audience size
6.2M
in Spain
Gender
86.6%♀
13.4% male
Age
45.9
average years
Country rank
#446
Topic in Spain
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skirt fans

86.6% are female, 13.4% are male, average age 45.9.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Skirt audience in Spain
MetricValue
Female86.6%
Male13.4%
Average age45.9
Estimated audience size6,233,845
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Skirt audience in Spain
Age bracketShare%
16-195%
20-2913%
30-3921%
40-4929%
50+32%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Skirt audience comes from Spain.

Worldwide audience distribution share by country for Skirt
CountryShare
United States14.3%
Japan7.9%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skirt audience in Spain is strongest.

Fig. 05

Top regions by affinity

Skirt fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~1.5M1.32×
02Balearic Islands~200K1.19×
03Comunidad Valenciana~800K1.14×
04Region of Murcia~200K1.07×
05Community of Madrid~1M1.05×
06Galicia~300K1.04×
07Canary Islands~300K1.03×
08Andalusia~1M1.02×
09Aragon~200K1.01×
10Castile and León~300K0.99×
11Navarre~80K0.99×
12Basque Autonomous Country~200K0.98×
13La Rioja~40K0.96×
14Castilla-La Mancha~200K0.94×
15Extremadura~100K0.94×
16Principality of Asturias~100K0.91×
17Cantabria~70K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skirt audience
#·InterestCategoryAffinity×
01FrockFashion & Accessoires4.17×
02BlouseFashion & Accessoires3.13×
03Party dressFashion & Accessoires2.99×
04Parfois (fashion accessories)Fashion & Accessoires2.47×
05DressesFashion & Accessoires2.31×
06Women's clothingFashion & Accessoires2.18×
07Men's clothingFashion & Accessoires2.09×
08TrousersFashion & Accessoires2.09×
09Children's clothingFashion & Accessoires2.05×
10HandbagsFashion & Accessoires1.99×
11FoodFood & Beverages1.72×
12CouponsShopping1.64×
13Fashion designBusiness & Career1.62×
14BoutiquesFashion & Accessoires1.61×
15IKEAHome & Garden1.59×
16Hobbies and activitiesSports1.57×
17FootwearFashion & Accessoires1.55×
18Beauty salonsBeauty & Wellness1.54×
19Shopping mallsShopping1.54×
20Hair productsBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skirt audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.49×
Design AffinityPREMIUM1.39×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skirt audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.73×
PatriotismCONSERVATISM0.74×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skirt have in Spain?

Skirt has an estimated audience of 6,233,845 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Skirt fans?

86.6% of Skirt fans are female, 13.4% are male, with an average age of 45.9 years.

03

Which brands do Skirt fans like most?

Skirt fans show strongest brand affinity for Food (1.72×), Women's clothing (2.18×), and Hobbies and activities (1.57×) over the country average.

04

Where do Skirt fans live in Spain?

Skirt fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Skirt fans also like?

Beyond Skirt itself, the audience over-indexes on Women's clothing (2.18×), Hobbies and activities (1.57×), Dresses (2.31×), and Blouse (3.13×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Spain

See Skirt audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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