Skirt Audience in Spain
Skirt has an estimated audience of 6,233,845 people in Spain. 86.6% are female, 13.4% are male, average age 45.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Food, Women's clothing, Hobbies and activities, Dresses, Blouse.
The average Skirt fan in Spain is 45.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Food, Women's clothing, Hobbies and activities, with strongest over-indexing on Food (1.72× the country average). Demographically, the Skirt audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Skirt fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 45.9 |
| Estimated audience size | 6,233,845 |
Audience persona
The typical Skirt fan in Spain is more female, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Food.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,510,996 | 1.34× |
| Andalusia | 1,250,406 | 1.02× |
| Community of Madrid | 1,101,860 | 1.05× |
| Comunidad Valenciana | 814,461 | 1.16× |
| Canary Islands | 322,257 | 1.04× |
| Galicia | 308,499 | 1.06× |
| Castile and León | 266,827 | 0.98× |
| Region of Murcia | 241,114 | 1.13× |
| Basque Autonomous Country | 228,055 | 0.98× |
| Castilla-La Mancha | 227,760 | 0.9× |
| Balearic Islands | 225,739 | 1.29× |
| Aragon | 166,129 | 1.01× |
| Principality of Asturias | 117,111 | 0.8× |
| Extremadura | 111,229 | 0.83× |
| Navarre | 75,813 | 0.97× |
| Cantabria | 53,570 | 0.68× |
| La Rioja | 31,152 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food | 1.72× | Food & Beverages |
| Women's clothing | 2.18× | Fashion & Accessoires |
| Hobbies and activities | 1.57× | Sports |
| Dresses | 2.31× | Fashion & Accessoires |
| Blouse | 3.13× | Fashion & Accessoires |
| Parfois (fashion accessories) | 2.47× | Fashion & Accessoires |
| Men's clothing | 2.09× | Fashion & Accessoires |
| Party dress | 2.99× | Fashion & Accessoires |
| Trousers | 2.09× | Fashion & Accessoires |
| Footwear | 1.55× | Fashion & Accessoires |
| Boutiques | 1.61× | Fashion & Accessoires |
| Frock | 4.17× | Fashion & Accessoires |
| Handbags | 1.99× | Fashion & Accessoires |
| Fashion design | 1.62× | Business & Career |
| Beauty salons | 1.54× | Beauty & Wellness |
| Shopping malls | 1.54× | Shopping |
| IKEA | 1.59× | Home & Garden |
| Hair products | 1.54× | Beauty & Wellness |
| Children's clothing | 2.05× | Fashion & Accessoires |
| Coupons | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.41 |
| Creativity | OPEN | 1.32 |
| Community Orientation | OPEN | 1.2 |
| Design Affinity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.08 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
See Skirt audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Skirt have in Spain?
Skirt has an estimated audience of 6,233,845 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Skirt fans?
86.6% of Skirt fans are female, 13.4% are male, with an average age of 45.9 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Food (1.72×), Women's clothing (2.18×), and Hobbies and activities (1.57×) over the country average.
Where do Skirt fans live in Spain?
Skirt fans in Spain are most concentrated in Catalonia (reach 1,510,996), Andalusia (reach 1,250,406), and Community of Madrid (reach 1,101,860). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on Women's clothing (2.18×), Hobbies and activities (1.57×), Dresses (2.31×), and Blouse (3.13×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.