Skirt Audience in Spain

Skirt has an estimated audience of 6,233,845 people in Spain. 86.6% are female, 13.4% are male, average age 45.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Food, Women's clothing, Hobbies and activities, Dresses, Blouse.

The average Skirt fan in Spain is 45.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Food, Women's clothing, Hobbies and activities, with strongest over-indexing on Food (1.72× the country average). Demographically, the Skirt audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Skirt fans

Demographic split for Skirt audience in Spain
MetricValue
Female86.6%
Male13.4%
Average age45.9
Estimated audience size6,233,845

Audience persona

The typical Skirt fan in Spain is more female, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Food.

Top regions in Spain

Top regions ranked by reach for Skirt in Spain
RegionReachAffinity
Catalonia1,510,9961.34×
Andalusia1,250,4061.02×
Community of Madrid1,101,8601.05×
Comunidad Valenciana814,4611.16×
Canary Islands322,2571.04×
Galicia308,4991.06×
Castile and León266,8270.98×
Region of Murcia241,1141.13×
Basque Autonomous Country228,0550.98×
Castilla-La Mancha227,7600.9×
Balearic Islands225,7391.29×
Aragon166,1291.01×
Principality of Asturias117,1110.8×
Extremadura111,2290.83×
Navarre75,8130.97×
Cantabria53,5700.68×
La Rioja31,1520.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skirt audience
BrandAffinityCategory
Food1.72×Food & Beverages
Women's clothing2.18×Fashion & Accessoires
Hobbies and activities1.57×Sports
Dresses2.31×Fashion & Accessoires
Blouse3.13×Fashion & Accessoires
Parfois (fashion accessories)2.47×Fashion & Accessoires
Men's clothing2.09×Fashion & Accessoires
Party dress2.99×Fashion & Accessoires
Trousers2.09×Fashion & Accessoires
Footwear1.55×Fashion & Accessoires
Boutiques1.61×Fashion & Accessoires
Frock4.17×Fashion & Accessoires
Handbags1.99×Fashion & Accessoires
Fashion design1.62×Business & Career
Beauty salons1.54×Beauty & Wellness
Shopping malls1.54×Shopping
IKEA1.59×Home & Garden
Hair products1.54×Beauty & Wellness
Children's clothing2.05×Fashion & Accessoires
Coupons1.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skirt audience
TraitClusterScore
Price SensitivityPREMIUM1.41
CreativityOPEN1.32
Community OrientationOPEN1.2
Design AffinityPREMIUM1.11
Luxury OrientationPREMIUM1.08
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Skirt
CountryShare
United States14.3%
Japan7.9%
Italy4.4%

See Skirt audiences in other countries

More Fashion & Accessoires audiences in Spain

Frequently asked questions

How many fans does Skirt have in Spain?

Skirt has an estimated audience of 6,233,845 people in Spain, concentrated in Catalonia and Andalusia.

What is the gender split and age of Skirt fans?

86.6% of Skirt fans are female, 13.4% are male, with an average age of 45.9 years.

Which brands do Skirt fans like most?

Skirt fans show strongest brand affinity for Food (1.72×), Women's clothing (2.18×), and Hobbies and activities (1.57×) over the country average.

Where do Skirt fans live in Spain?

Skirt fans in Spain are most concentrated in Catalonia (reach 1,510,996), Andalusia (reach 1,250,406), and Community of Madrid (reach 1,101,860). These three regions account for the largest share of the active audience.

What other brands do Skirt fans also like?

Beyond Skirt itself, the audience over-indexes on Women's clothing (2.18×), Hobbies and activities (1.57×), Dresses (2.31×), and Blouse (3.13×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.