Coupons Audience in Spain
Coupons has an estimated audience of 9,135,981 people in Spain. 67.9% are female, 32.1% are male, average age 45.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Semana, Diez Minutos, Blouse, Skirt, Ana de Armas.
The average Coupons fan in Spain is 45.5 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Semana, Diez Minutos, Blouse, with strongest over-indexing on Semana (1.65× the country average). Demographically, the Coupons audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 45.5 |
| Estimated audience size | 9,135,981 |
Audience persona
The typical Coupons fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Semana.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 6,140,379 | 3.42× |
| Catalonia | 1,591,700 | 0.96× |
| Community of Madrid | 829,374 | 0.54× |
| Comunidad Valenciana | 680,650 | 0.66× |
| Extremadura | 502,696 | 2.55× |
| Principality of Asturias | 500,052 | 2.32× |
| Canary Islands | 312,451 | 0.69× |
| Galicia | 284,904 | 0.67× |
| Region of Murcia | 257,620 | 0.82× |
| Castilla-La Mancha | 235,528 | 0.64× |
| Castile and León | 234,797 | 0.59× |
| Basque Autonomous Country | 207,456 | 0.61× |
| Balearic Islands | 199,696 | 0.78× |
| Aragon | 83,367 | 0.35× |
| Cantabria | 82,840 | 0.72× |
| La Rioja | 27,257 | 0.46× |
| Navarre | 26,276 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semana | 1.65× | News |
| Diez Minutos | 1.52× | News |
| Blouse | 1.61× | Fashion & Accessoires |
| Skirt | 1.51× | Fashion & Accessoires |
| Ana de Armas | 1.68× | Movies & TV |
| JYSK | 1.52× | Home & Garden |
| Nightwear | 1.79× | Fashion & Accessoires |
| Zara Kids | 1.51× | Fashion & Accessoires |
| Queen Letizia of Spain | 1.59× | Politics & Society |
| Spot reduction | 1.59× | Health |
| Spring cleaning | 1.55× | Home & Garden |
| Longchamp | 1.68× | Fashion & Accessoires |
| Commercial cleaning | 1.54× | Business & Career |
| Tintoretto | 1.63× | Arts & Culture |
| Vera Wang | 1.78× | Fashion & Accessoires |
| Tory Burch | 1.65× | Fashion & Accessoires |
| Valentina (1993 telenovela) | 1.61× | Movies & TV |
| First Communion | 1.61× | Kids & Family |
| And Other Stories | 1.75× | Shopping |
| Dickies | 1.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.03 |
| Creativity | OPEN | 0.97 |
| Need for Security | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in Spain
- Subscription business model (5,331,965)
- Drop shipping (3,202,213)
- Cyber Monday (2,894,657)
- Auction (2,030,447)
- Group buying (815,427)
Frequently asked questions
How many fans does Coupons have in Spain?
Coupons has an estimated audience of 9,135,981 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Coupons fans?
67.9% of Coupons fans are female, 32.1% are male, with an average age of 45.5 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for Semana (1.65×), Diez Minutos (1.52×), and Blouse (1.61×) over the country average.
Where do Coupons fans live in Spain?
Coupons fans in Spain are most concentrated in Andalusia (reach 6,140,379), Catalonia (reach 1,591,700), and Community of Madrid (reach 829,374). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on Diez Minutos (1.52×), Blouse (1.61×), Skirt (1.51×), and Ana de Armas (1.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.