A data profile of the people who buy, follow and care about Coupons in Spain — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 9,135,981 people in Spain.
The average Coupons fan in Spain is 45.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Semana, Blouse, Diez Minutos, with strongest over-indexing on Semana (1.65× the country average).
Demographically, the Coupons audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Coupons fan in Spain is more female, around 45.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Semana.
The key figures that characterise the Coupons profile in Spain.
67.9% are female, 32.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 45.5 |
| Estimated audience size | 9,135,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Coupons audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~6M | 3.41× | |
| 02 | Extremadura | ~500K | 2.47× | |
| 03 | Principality of Asturias | ~500K | 2.27× | |
| 04 | Catalonia | ~1.5M | 0.96× | |
| 05 | Region of Murcia | ~300K | 0.84× | |
| 06 | Balearic Islands | ~200K | 0.80× | |
| 07 | Cantabria | ~90K | 0.77× | |
| 08 | Canary Islands | ~300K | 0.70× | |
| 09 | La Rioja | ~40K | 0.70× | |
| 10 | Galicia | ~300K | 0.68× | |
| 11 | Comunidad Valenciana | ~700K | 0.67× | |
| 12 | Castilla-La Mancha | ~200K | 0.67× | |
| 13 | Basque Autonomous Country | ~200K | 0.63× | |
| 14 | Castile and León | ~200K | 0.62× | |
| 15 | Community of Madrid | ~800K | 0.55× | |
| 16 | Navarre | ~60K | 0.55× | |
| 17 | Aragon | ~100K | 0.48× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 1.79× | ||
| 02 | Vera Wang | Fashion & Accessoires | 1.78× | ||
| 03 | And Other Stories | Shopping | 1.75× | ||
| 04 | Ana de Armas | Movies & TV | 1.68× | ||
| 05 | Longchamp | Fashion & Accessoires | 1.68× | ||
| 06 | Semana | News | 1.65× | ||
| 07 | Tory Burch | Fashion & Accessoires | 1.65× | ||
| 08 | Macarena García | Movies & TV | 1.64× | ||
| 09 | Tintoretto | Arts & Culture | 1.63× | ||
| 10 | Blouse | Fashion & Accessoires | 1.61× | ||
| 11 | First Communion | Kids & Family | 1.61× | ||
| 12 | Valentina (1993 telenovela) | Movies & TV | 1.61× | ||
| 13 | Queen Letizia of Spain | Politics & Society | 1.59× | ||
| 14 | Spot reduction | Health | 1.59× | ||
| 15 | Spring cleaning | Home & Garden | 1.55× | ||
| 16 | Commercial cleaning | Business & Career | 1.54× | ||
| 17 | Diez Minutos | News | 1.52× | ||
| 18 | JYSK | Home & Garden | 1.52× | ||
| 19 | Skirt | Fashion & Accessoires | 1.51× | ||
| 20 | Zara Kids | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Creativity | OPEN | 0.95× | |
| Indulgence | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.69× | |
| Individualism | JOY | 0.72× |
Coupons has an estimated audience of 9,135,981 people in Spain, concentrated in Andalusia and Catalonia.
67.9% of Coupons fans are female, 32.1% are male, with an average age of 45.5 years.
Coupons fans show strongest brand affinity for Semana (1.65×), Blouse (1.61×), and Diez Minutos (1.52×) over the country average.
Coupons fans in Spain are most concentrated in Andalusia (reach ~6M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Blouse (1.61×), Diez Minutos (1.52×), Skirt (1.51×), and Ana de Armas (1.68×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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