A data profile of the people who buy, follow and care about Zara Kids in Spain — modelled from more than twelve digital signal sources. Zara Kids has an estimated audience of 3,099,861 people in Spain.
The average Zara Kids fan in Spain is 42.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Hobbies and activities, Spain, Telecinco, with strongest over-indexing on Hobbies and activities (1.57× the country average).
Demographically, the Zara Kids audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Zara Kids fan in Spain is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Hobbies and activities.
The key figures that characterise the Zara Kids profile in Spain.
78.1% are female, 21.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 42.3 |
| Estimated audience size | 3,099,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 21% |
of the worldwide Zara Kids audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 12.1% |
| Spain | 11.1% |
| United States | 6.9% |
Where the Zara Kids audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~100K | 1.63× | |
| 02 | Galicia | ~200K | 1.56× | |
| 03 | Basque Autonomous Country | ~200K | 1.37× | |
| 04 | Castilla-La Mancha | ~200K | 1.26× | |
| 05 | Catalonia | ~700K | 1.22× | |
| 06 | Principality of Asturias | ~80K | 1.14× | |
| 07 | Balearic Islands | ~100K | 1.13× | |
| 08 | Andalusia | ~700K | 1.10× | |
| 09 | Comunidad Valenciana | ~300K | 1.00× | |
| 10 | Aragon | ~70K | 0.87× | |
| 11 | Region of Murcia | ~90K | 0.82× | |
| 12 | Navarre | ~30K | 0.78× | |
| 13 | Community of Madrid | ~400K | 0.76× | |
| 14 | Castile and León | ~100K | 0.76× | |
| 15 | La Rioja | ~10K | 0.71× | |
| 16 | Cantabria | ~30K | 0.64× | |
| 17 | Canary Islands | ~50K | 0.34× |
The strongest cross-interests of the Zara Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rural tourism | Travel & Leisure | 2.11× | ||
| 02 | Catalan language | Politics & Society | 2.08× | ||
| 03 | Italy | Travel & Leisure | 2.06× | ||
| 04 | Undergarment | Fashion & Accessoires | 2.03× | ||
| 05 | Flower | Home & Garden | 2.01× | ||
| 06 | LaSexta | Movies & TV | 1.99× | ||
| 07 | H&M | Shopping | 1.99× | ||
| 08 | Childhood | Kids & Family | 1.96× | ||
| 09 | Parent | Kids & Family | 1.93× | ||
| 10 | Telecinco | Movies & TV | 1.91× | ||
| 11 | Aldi | Shopping | 1.91× | ||
| 12 | Andalusia | Travel & Leisure | 1.77× | ||
| 13 | Take-out | Food & Beverages | 1.77× | ||
| 14 | Antena 3 (Spain) | Movies & TV | 1.76× | ||
| 15 | El Corte Inglés | Shopping | 1.75× | ||
| 16 | Primark | Shopping | 1.71× | ||
| 17 | IKEA | Home & Garden | 1.61× | ||
| 18 | Hobbies and activities | Sports | 1.57× | ||
| 19 | Barcelona | Travel & Leisure | 1.57× | ||
| 20 | Spain | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.41× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Luxury Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.90× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Zara Kids's target market in Spain covers an estimated 3,099,861 people, concentrated in Catalonia and Andalusia.
78.1% of the Zara Kids audience are female, 21.9% are male, with an average age of 42.3 years.
Zara Kids fans show strongest brand affinity for Hobbies and activities (1.57×), Spain (1.54×), and Telecinco (1.91×) over the country average.
Zara Kids fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Zara Kids itself, the audience over-indexes on Spain (1.54×), Telecinco (1.91×), Parent (1.93×), and Undergarment (2.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Zara Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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