Rascasse Audience Intelligence

Zara Kids Target Market in United States

A data profile of the people who buy, follow and care about Zara Kids in United States — modelled from more than twelve digital signal sources. Zara Kids has an estimated audience of 1,920,964 people in United States.

#3among Children's fashion in United States#1509among Brand in United States#647in Fashion & Accessoires

The average Zara Kids fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Baby toys, Bath and Bodyworks, Baby-led weaning, with strongest over-indexing on Baby toys (14.13× the country average).

Demographically, the Zara Kids audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zara Kids fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Baby toys.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zara Kids profile in United States.

Audience size
1.9M
in United States
Gender
83.4%♀
16.6% male
Age
35.5
average years
Country rank
#14687
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zara Kids

83.4% are female, 16.6% are male, average age 35.5.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Zara Kids audience in United States
MetricValue
Female83.4%
Male16.6%
Average age35.5
Estimated audience size1,920,964
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Zara Kids audience in United States
Age bracketShare%
16-1919%
20-2931%
30-3925%
40-4914%
50+11%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Zara Kids audience comes from United States.

Worldwide audience distribution share by country for Zara Kids
CountryShare
Japan12.1%
Spain11.1%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zara Kids audience in United States is strongest.

Fig. 05

Top regions by affinity

Zara Kids customers by region in United States
#RegionReachAffinity×
01New York~300K2.46×
02New Jersey~100K2.27×
03California~400K2.06×
04Utah~40K2.05×
05Connecticut~30K1.56×
06Massachusetts~60K1.49×
07Washington~50K1.32×
08Rhode Island~8K1.30×
09Texas~200K1.27×
10Pennsylvania~80K1.25×
11Maryland~40K1.24×
12Washington, District of Columbia~7K1.23×
13Florida~200K1.17×
14Illinois~80K1.17×
15Hawaii~9K1.13×
16Delaware~6K1.10×
17Georgia~60K1.08×
18Louisiana~30K1.06×
19Idaho~9K0.98×
20Arizona~40K0.96×
21Virginia~40K0.95×
22South Carolina~30K0.95×
23Tennessee~40K0.92×
24Oregon~20K0.92×
25Michigan~50K0.91×
26North Carolina~50K0.89×
27Minnesota~20K0.86×
28Vermont~3K0.85×
29Alabama~20K0.84×
30Arkansas~10K0.83×
31Ohio~50K0.82×
32Colorado~20K0.82×
33Nevada~20K0.82×
34Maine~6K0.81×
35New Hampshire~6K0.76×
36Oklahoma~20K0.75×
37Mississippi~10K0.75×
38North Dakota~3K0.74×
39Nebraska~7K0.70×
40Montana~4K0.70×
41Indiana~20K0.69×
42Missouri~20K0.68×
43Kentucky~20K0.68×
44Alaska~3K0.68×
45Iowa~10K0.64×
46Kansas~10K0.64×
47Wisconsin~20K0.63×
48South Dakota~3K0.63×
49West Virginia~5K0.58×
50New Mexico~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Zara Kids, United States
0.53×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zara Kids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zara Kids audience
#·InterestCategoryAffinity×
01DeFactoFashion & Accessoires19.27×
02Maxi-CosiKids & Family16.02×
03Baby toysKids & Family14.13×
04Baby-led weaningTechnology & Electronics11.58×
05BaghdadTravel & Leisure10.20×
06Arab worldTravel & Leisure7.76×
07Red SeaTravel & Leisure7.09×
08Moda FemininaFashion & Accessoires5.98×
09Bath and BodyworksShopping5.66×
10Unique GiftsShopping4.97×
11Child developmentBusiness & Career4.01×
12Buenos AiresTravel & Leisure3.61×
13LegoKids & Family3.18×
14ChildbirthKids & Family3.03×
151080iTechnology & Electronics2.93×
16PregnancyKids & Family2.57×
17Dollar GeneralShopping1.97×
18ParentKids & Family1.95×
19Whole Foods MarketShopping1.95×
20MemeInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zara Kids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zara Kids audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.14×
Design AffinityPREMIUM1.68×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zara Kids audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
Community OrientationOPEN0.80×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zara Kids's target market in United States?

Zara Kids's target market in United States covers an estimated 1,920,964 people, concentrated in California and New York.

02

What is the gender split and age of Zara Kids customers?

83.4% of the Zara Kids audience are female, 16.6% are male, with an average age of 35.5 years.

03

Which brands do Zara Kids fans like most?

Zara Kids fans show strongest brand affinity for Baby toys (14.13×), Bath and Bodyworks (5.66×), and Baby-led weaning (11.58×) over the country average.

04

Where do Zara Kids fans live in United States?

Zara Kids fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zara Kids fans also like?

Beyond Zara Kids itself, the audience over-indexes on Bath and Bodyworks (5.66×), Baby-led weaning (11.58×), Arab world (7.76×), and 1080i (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in United States

See Zara Kids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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