Zara Kids Audience in United States

Zara Kids logo

Zara Kids has an estimated audience of 1,920,964 people in United States. 83.4% are female, 16.6% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Baby toys, Bath and Bodyworks, Baby-led weaning, Arab world, 1080i.

The average Zara Kids fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Baby toys, Bath and Bodyworks, Baby-led weaning, with strongest over-indexing on Baby toys (14.13× the country average). Demographically, the Zara Kids audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of Zara Kids fans

Demographic split for Zara Kids audience in United States
MetricValue
Female83.4%
Male16.6%
Average age35.5
Estimated audience size1,920,964

Audience persona

The typical Zara Kids fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Baby toys.

Top regions in United States

Top regions ranked by reach for Zara Kids in United States
RegionReachAffinity
California455,6072.16×
New York276,8632.58×
Texas217,8611.32×
Florida158,7481.22×
New Jersey115,5362.36×
Pennsylvania83,5661.29×
Illinois78,4701.23×
Georgia64,9911.1×
Massachusetts56,6081.5×
Washington52,4921.36×
North Carolina52,4180.91×
Ohio49,2710.83×
Michigan48,8480.97×
Virginia45,7490.98×
Maryland42,7661.29×
Arizona40,2311.03×
Utah36,5772.13×
Tennessee35,1230.91×
Connecticut30,1021.56×
South Carolina27,2470.94×
Louisiana25,2161.02×
Colorado25,0950.83×
Minnesota24,7040.9×
Indiana23,2700.66×
Alabama21,7410.81×
Missouri20,9490.68×
Oregon20,3600.92×
Wisconsin17,4310.6×
Oklahoma15,8290.74×
Kentucky15,7740.65×
Nevada15,6280.84×
Arkansas12,2410.77×
Mississippi10,9140.69×
Iowa9,5910.61×
Hawaii9,2001.11×
Kansas8,6610.57×
Idaho8,5500.89×
Rhode Island7,9591.3×
Washington, District of Columbia7,1601.24×
Nebraska6,2590.65×
Delaware5,7041.08×
New Hampshire5,2420.69×
Maine4,9740.72×
New Mexico4,1570.43×
West Virginia3,9020.44×
Montana3,1070.58×
North Dakota2,5510.65×
Vermont2,4980.74×
Alaska2,2300.54×
South Dakota2,1830.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zara Kids audience
BrandAffinityCategory
Baby toys14.13×Kids & Family
Bath and Bodyworks5.66×Shopping
Baby-led weaning11.58×Technology & Electronics
Arab world7.76×Travel & Leisure
1080i2.93×Technology & Electronics
Moda Feminina5.98×Fashion & Accessoires
Childbirth3.03×Kids & Family
Unique Gifts4.97×Shopping
Yahoo!ショッピング2.51×
Parent1.95×Kids & Family
Child development4.01×Business & Career
Maxi-Cosi16.02×Kids & Family
DeFacto19.27×Fashion & Accessoires
Pregnancy2.57×Kids & Family
Dollar General1.97×Shopping
Baghdad10.2×Travel & Leisure
Buenos Aires3.61×Travel & Leisure
Whole Foods Market1.95×Shopping
Meme1.85×Internet & Social Media
Red Sea7.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zara Kids audience
TraitClusterScore
Quality AwarenessPREMIUM2.06
IndulgenceJOY2.01
Pet OwnershipJOY1.93
Convenience OrientationPREMIUM1.92
Luxury OrientationPREMIUM1.82
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Zara Kids
CountryShare
Japan12.2%
Spain11.1%
United States6.9%

See Zara Kids audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does Zara Kids have in United States?

Zara Kids has an estimated audience of 1,920,964 people in United States, concentrated in California and New York.

What is the gender split and age of Zara Kids fans?

83.4% of Zara Kids fans are female, 16.6% are male, with an average age of 35.5 years.

Which brands do Zara Kids fans like most?

Zara Kids fans show strongest brand affinity for Baby toys (14.13×), Bath and Bodyworks (5.66×), and Baby-led weaning (11.58×) over the country average.

Where do Zara Kids fans live in United States?

Zara Kids fans in United States are most concentrated in California (reach 455,607), New York (reach 276,863), and Texas (reach 217,861). These three regions account for the largest share of the active audience.

What other brands do Zara Kids fans also like?

Beyond Zara Kids itself, the audience over-indexes on Bath and Bodyworks (5.66×), Baby-led weaning (11.58×), Arab world (7.76×), and 1080i (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.