Thomas & Friends Audience in United States

Thomas & Friends logo

Thomas & Friends has an estimated audience of 1,102,291 people in United States. 76.6% are female, 23.4% are male, average age 38.4. Top regions: California, Florida, Texas. Top brand affinities: Saving, Emperor Entertainment Group, Product design, Elsword, Pro-Ject.

The average Thomas & Friends fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Saving, Emperor Entertainment Group, Product design, with strongest over-indexing on Saving (5.25× the country average). Demographically, the Thomas & Friends audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of Thomas & Friends fans

Demographic split for Thomas & Friends audience in United States
MetricValue
Female76.6%
Male23.4%
Average age38.4
Estimated audience size1,102,291

Audience persona

The typical Thomas & Friends fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Thomas & Friends in United States
RegionReachAffinity
California135,4331.12×
Florida82,1581.1×
Texas80,8410.85×
New York75,6441.23×
Maryland46,8232.47×
Georgia42,2291.24×
Michigan42,2101.46×
Illinois35,2040.96×
Virginia34,9211.3×
Pennsylvania33,9350.91×
New Jersey32,9001.17×
North Carolina31,0560.94×
Massachusetts27,8901.28×
Ohio25,1950.74×
Washington25,1251.14×
Tennessee24,2371.1×
Louisiana20,1121.41×
Indiana19,2430.96×
Minnesota18,7561.19×
Missouri16,3870.92×
Alabama16,0811.04×
Kentucky15,4971.12×
Arizona14,0640.62×
Connecticut12,7291.15×
West Virginia12,4492.43×
Colorado11,7850.68×
Oklahoma11,7160.96×
Rhode Island11,2383.2×
South Carolina10,8970.66×
Oregon8,7920.7×
Iowa8,7120.96×
Wisconsin8,4170.51×
Nevada8,3320.78×
Mississippi7,9750.88×
Utah6,9540.7×
Arkansas6,5700.72×
Nebraska5,3120.96×
Kansas3,9800.46×
Hawaii3,8010.8×
Idaho3,6480.66×
Maine3,2360.82×
Vermont2,6231.36×
New Mexico2,5940.47×
New Hampshire2,5640.59×
South Dakota1,8500.73×
Alaska1,7920.76×
North Dakota1,7010.75×
Delaware1,5350.5×
Washington, District of Columbia1,3550.41×
Montana1,2500.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thomas & Friends audience
BrandAffinityCategory
Saving5.25×Business & Career
Emperor Entertainment Group16.57×Business & Career
Product design1.97×Business & Career
Elsword15×Games
Pro-Ject3.16×Music & Radio
Grace Slick5.94×Music & Radio
Ezekiel Elliott4.68×Sports
Goop3.18×Internet & Social Media
JDSU1.78×Business & Career
Justice1.67×Politics & Society
Governor of Michigan4.19×Politics & Society
Grinch2.19×Movies & TV
Mothercare1.75×Kids & Family
Howard Wolowitz25.29×Movies & TV
Gran Torino3.61×Movies & TV
Hongik University6.37×Business & Career
Home staging2.54×Home & Garden
Vocal harmony2.11×Music & Radio
Cachorro2.53×Pets & Animals
Ludo (board game)5.21×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thomas & Friends audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
Family OrientationCONSERVATISM1.36
ExtroversionTHRILL1.27
Community OrientationOPEN1.24
Price SensitivityPREMIUM1.16
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Thomas & Friends
CountryShare
United States54.1%
Italy8.2%
Mexico6.3%

See Thomas & Friends audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does Thomas & Friends have in United States?

Thomas & Friends has an estimated audience of 1,102,291 people in United States, concentrated in California and Florida.

What is the gender split and age of Thomas & Friends fans?

76.6% of Thomas & Friends fans are female, 23.4% are male, with an average age of 38.4 years.

Which brands do Thomas & Friends fans like most?

Thomas & Friends fans show strongest brand affinity for Saving (5.25×), Emperor Entertainment Group (16.57×), and Product design (1.97×) over the country average.

Where do Thomas & Friends fans live in United States?

Thomas & Friends fans in United States are most concentrated in California (reach 135,433), Florida (reach 82,158), and Texas (reach 80,841). These three regions account for the largest share of the active audience.

What other brands do Thomas & Friends fans also like?

Beyond Thomas & Friends itself, the audience over-indexes on Emperor Entertainment Group (16.57×), Product design (1.97×), Elsword (15×), and Pro-Ject (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas & Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.