Rascasse Audience Intelligence

Thomas & Friends Target Market in United States

A data profile of the people who buy, follow and care about Thomas & Friends in United States — modelled from more than twelve digital signal sources. Thomas & Friends has an estimated audience of 1,110,493 people in United States.

#5among Children's fashion in United States#2249among Brand in United States#914in Fashion & Accessoires

The average Thomas & Friends fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pierce Brosnan, My Little Pony, NASDAQ, with strongest over-indexing on Pierce Brosnan (17.39× the country average).

Demographically, the Thomas & Friends audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thomas & Friends fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Pierce Brosnan.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas & Friends profile in United States.

Audience size
1.1M
in United States
Gender
76.6%♀
23.4% male
Age
38.4
average years
Country rank
#22052
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thomas & Friends

76.6% are female, 23.4% are male, average age 38.4.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Thomas & Friends audience in United States
MetricValue
Female76.6%
Male23.4%
Average age38.4
Estimated audience size1,110,493
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Thomas & Friends audience in United States
Age bracketShare%
16-1916%
20-2925%
30-3925%
40-4917%
50+17%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Thomas & Friends audience comes from United States.

Worldwide audience distribution share by country for Thomas & Friends
CountryShare
United States49.7%
Italy8.2%
Mexico7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas & Friends audience in United States is strongest.

Fig. 05

Top regions by affinity

Thomas & Friends customers by region in United States
#RegionReachAffinity×
01Rhode Island~7K2.06×
02Maryland~40K1.91×
03West Virginia~8K1.64×
04Tennessee~30K1.58×
05Virginia~40K1.47×
06Louisiana~20K1.38×
07Minnesota~20K1.28×
08Kansas~10K1.26×
09New Jersey~30K1.24×
10Michigan~40K1.23×
11California~100K1.21×
12Connecticut~10K1.21×
13Washington~30K1.18×
14Delaware~4K1.16×
15Florida~80K1.14×
16New York~70K1.14×
17Oklahoma~10K1.13×
18Illinois~40K1.12×
19Georgia~40K1.12×
20Massachusetts~20K1.11×
21Utah~10K1.10×
22Vermont~2K1.05×
23Mississippi~9K1.04×
24Pennsylvania~40K1.03×
25North Carolina~30K1.01×
26Alaska~2K1.01×
27Alabama~20K1.00×
28New Hampshire~4K1.00×
29Kentucky~10K0.97×
30Nebraska~5K0.93×
31North Dakota~2K0.93×
32Maine~4K0.92×
33Iowa~8K0.91×
34South Dakota~2K0.91×
35Indiana~20K0.89×
36South Carolina~10K0.89×
37Nevada~9K0.89×
38Hawaii~4K0.89×
39Arkansas~8K0.88×
40Montana~3K0.88×
41Texas~80K0.87×
42Missouri~20K0.85×
43Ohio~30K0.84×
44Idaho~5K0.84×
45Oregon~10K0.83×
46Arizona~20K0.82×
47New Mexico~4K0.81×
48Washington, District of Columbia~3K0.81×
49Wisconsin~10K0.72×
50Colorado~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Thomas & Friends, United States
0.70×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas & Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas & Friends audience
#·InterestCategoryAffinity×
01My Little PonyKids & Family17.57×
02Pierce BrosnanMovies & TV17.39×
03Amazon MarketplaceShopping11.52×
04Sesame StreetKids & Family11.21×
05Bubble GuppiesMovies & TV11.08×
06Wild KrattsMovies & TV9.55×
07Michael FassbenderMovies & TV9.44×
08Hot WheelsKids & Family8.72×
09ScrabbleGames8.06×
10PAW PatrolMovies & TV7.97×
11PBS KidsMovies & TV7.38×
12NASDAQBusiness & Career6.48×
13Kelly OsbourneMusic & Radio5.29×
14Internet Movie DatabaseMovies & TV4.28×
15Child developmentBusiness & Career3.73×
16LegoKids & Family3.48×
17Discount storesShopping2.57×
18Pizza HutFood & Beverages2.24×
19IKEAHome & Garden2.17×
20Financial servicesBusiness & Career2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas & Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas & Friends audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
Community OrientationOPEN1.48×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas & Friends audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
TravellingTHRILL0.87×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thomas & Friends's target market in United States?

Thomas & Friends's target market in United States covers an estimated 1,110,493 people, concentrated in California and Florida.

02

What is the gender split and age of Thomas & Friends customers?

76.6% of the Thomas & Friends audience are female, 23.4% are male, with an average age of 38.4 years.

03

Which brands do Thomas & Friends fans like most?

Thomas & Friends fans show strongest brand affinity for Pierce Brosnan (17.39×), My Little Pony (17.57×), and NASDAQ (6.48×) over the country average.

04

Where do Thomas & Friends fans live in United States?

Thomas & Friends fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas & Friends fans also like?

Beyond Thomas & Friends itself, the audience over-indexes on My Little Pony (17.57×), NASDAQ (6.48×), Sesame Street (11.21×), and PAW Patrol (7.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in United States

See Thomas & Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas & Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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