Rascasse Audience Intelligence

Abercrombie kids Target Market in United States

A data profile of the people who buy, follow and care about Abercrombie kids in United States — modelled from more than twelve digital signal sources. Abercrombie kids has an estimated audience of 1,892,754 people in United States.

#4among Children's fashion in United States#1525among Brand in United States#657in Fashion & Accessoires

The average Abercrombie kids fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Abercrombie & Fitch, Sky Zone, Discount stores, with strongest over-indexing on Abercrombie & Fitch (10.86× the country average).

Demographically, the Abercrombie kids audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abercrombie kids fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Abercrombie & Fitch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abercrombie kids profile in United States.

Audience size
1.9M
in United States
Gender
77.3%♀
22.7% male
Age
38.7
average years
Country rank
#14882
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abercrombie kids

77.3% are female, 22.7% are male, average age 38.7.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Abercrombie kids audience in United States
MetricValue
Female77.3%
Male22.7%
Average age38.7
Estimated audience size1,892,754
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Abercrombie kids audience in United States
Age bracketShare%
16-1910%
20-2926%
30-3932%
40-4922%
50+11%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Abercrombie kids audience comes from United States.

Worldwide audience distribution share by country for Abercrombie kids
CountryShare
United States61.0%
United Kingdom6.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abercrombie kids audience in United States is strongest.

Fig. 05

Top regions by affinity

Abercrombie kids customers by region in United States
#RegionReachAffinity×
01New Jersey~100K2.42×
02Kentucky~50K2.12×
03Massachusetts~80K2.08×
04Ohio~100K1.94×
05Connecticut~30K1.71×
06Texas~300K1.62×
07West Virginia~10K1.58×
08Illinois~100K1.52×
09Michigan~70K1.49×
10New Hampshire~10K1.43×
11New York~100K1.40×
12Pennsylvania~90K1.35×
13Tennessee~50K1.33×
14Delaware~6K1.21×
15Virginia~50K1.14×
16Indiana~40K1.11×
17Minnesota~30K1.10×
18California~200K1.05×
19Florida~100K1.05×
20Georgia~60K1.05×
21Rhode Island~6K1.00×
22Oregon~20K0.99×
23North Carolina~50K0.90×
24Oklahoma~20K0.87×
25Maine~6K0.87×
26North Dakota~3K0.82×
27Iowa~10K0.80×
28Arkansas~10K0.79×
29South Carolina~20K0.78×
30Alabama~20K0.78×
31Maryland~30K0.77×
32Wisconsin~20K0.77×
33Arizona~30K0.76×
34Idaho~7K0.73×
35Vermont~2K0.70×
36Washington~30K0.69×
37Kansas~10K0.69×
38Louisiana~20K0.68×
39Utah~10K0.68×
40South Dakota~3K0.68×
41Missouri~20K0.63×
42Nebraska~6K0.62×
43Washington, District of Columbia~3K0.59×
44Mississippi~9K0.58×
45Colorado~20K0.57×
46Alaska~2K0.57×
47Montana~3K0.54×
48Nevada~10K0.52×
49Hawaii~4K0.52×
50New Mexico~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Abercrombie kids, United States
0.46×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abercrombie kids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abercrombie kids audience
#·InterestCategoryAffinity×
01Ferris wheelTravel & Leisure31.59×
02DodgeballSports19.07×
03Sky ZoneKids & Family13.66×
04Axe throwingSports13.38×
05Abercrombie & FitchFashion & Accessoires10.86×
06Hollister Co.Fashion & Accessoires10.23×
07Hot yogaSports7.64×
08MothercareKids & Family7.56×
09European Wax CenterBeauty & Wellness7.37×
10QVCMovies & TV5.38×
11Discount storesShopping4.78×
12Children's clothingFashion & Accessoires4.64×
13H&MShopping3.94×
14Shopping mallsShopping3.91×
15Nordstrom rackFashion & Accessoires3.57×
16ULTA BeautyBeauty & Wellness3.30×
17IKEAHome & Garden2.99×
18Mortgage loansBusiness & Career2.83×
19PinterestInternet & Social Media2.39×
20FurnitureHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abercrombie kids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abercrombie kids audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.60×
Price SensitivityPREMIUM2.30×
Convenience OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abercrombie kids audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
Early Adopter MentalityPOWER0.73×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Abercrombie kids's target market in United States?

Abercrombie kids's target market in United States covers an estimated 1,892,754 people, concentrated in Texas and California.

02

What is the gender split and age of Abercrombie kids customers?

77.3% of the Abercrombie kids audience are female, 22.7% are male, with an average age of 38.7 years.

03

Which brands do Abercrombie kids fans like most?

Abercrombie kids fans show strongest brand affinity for Abercrombie & Fitch (10.86×), Sky Zone (13.66×), and Discount stores (4.78×) over the country average.

04

Where do Abercrombie kids fans live in United States?

Abercrombie kids fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Abercrombie kids fans also like?

Beyond Abercrombie kids itself, the audience over-indexes on Sky Zone (13.66×), Discount stores (4.78×), Ferris wheel (31.59×), and Shopping malls (3.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's fashion audiences in United States

See Abercrombie kids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Abercrombie kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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