Abercrombie kids Audience in United States

Abercrombie kids logo

Abercrombie kids has an estimated audience of 1,892,754 people in United States. 77.3% are female, 22.7% are male, average age 38.7. Top regions: Texas, California, New York. Top brand affinities: Koenigsegg, Kia Sportage, Abercrombie & Fitch, Horoscope, Lego City.

The average Abercrombie kids fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Koenigsegg, Kia Sportage, Abercrombie & Fitch, with strongest over-indexing on Koenigsegg (57.69× the country average). Demographically, the Abercrombie kids audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of Abercrombie kids fans

Demographic split for Abercrombie kids audience in United States
MetricValue
Female77.3%
Male22.7%
Average age38.7
Estimated audience size1,892,754

Audience persona

The typical Abercrombie kids fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Koenigsegg.

Top regions in United States

Top regions ranked by reach for Abercrombie kids in United States
RegionReachAffinity
Texas276,2351.7×
California233,7081.12×
New York158,4631.5×
Florida139,9961.09×
New Jersey126,0532.62×
Ohio120,7802.07×
Illinois102,2601.62×
Pennsylvania88,4381.39×
Massachusetts83,3222.23×
Michigan76,1371.54×
Georgia63,2571.08×
Kentucky52,6902.22×
Tennessee52,2061.38×
Virginia52,2061.13×
North Carolina51,5310.9×
Indiana39,4181.14×
Connecticut33,4991.76×
Minnesota28,4031.05×
Arizona27,9660.72×
Washington26,6500.7×
Maryland24,5020.75×
South Carolina21,7250.76×
Wisconsin21,6270.76×
Oregon19,6630.91×
Missouri19,2890.63×
Alabama18,9000.71×
Oklahoma17,7510.84×
Colorado17,2350.58×
Louisiana15,9900.66×
West Virginia13,4221.52×
Arkansas12,1720.78×
Iowa11,8960.76×
Utah10,9200.64×
New Hampshire10,9101.46×
Kansas9,9390.67×
Nevada9,0920.5×
Mississippi8,0850.52×
Idaho5,8390.62×
Rhode Island5,7990.96×
Maine5,6090.83×
Nebraska5,5820.59×
Delaware5,3411.02×
New Mexico3,6920.39×
Hawaii3,5170.43×
Washington, District of Columbia3,3130.58×
North Dakota2,8430.73×
South Dakota2,5330.58×
Montana2,2210.42×
Vermont1,9760.59×
Alaska1,6110.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abercrombie kids audience
BrandAffinityCategory
Koenigsegg57.69×Cars & Mobility
Kia Sportage31.48×Cars & Mobility
Abercrombie & Fitch13.67×Fashion & Accessoires
Horoscope13.08×Health
Lego City47.3×Kids & Family
Sky Zone14.07×Kids & Family
Diane von Fürstenberg29.97×Fashion & Accessoires
Mothercare11.28×Kids & Family
ModCloth21.71×Fashion & Accessoires
Ferris wheel29.51×Travel & Leisure
Honda HR-V20.99×Cars & Mobility
Nordstrom rack3.86×Fashion & Accessoires
Whole grain10.96×Food & Beverages
ULTA Beauty3.81×Beauty & Wellness
Luxury Bags15.55×Fashion & Accessoires
Boston Marathon10.94×Sports
Children's clothing4.37×Fashion & Accessoires
Pre-school playgroup23.46×Kids & Family
Personal care3.08×Health
Livemusic3.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abercrombie kids audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
IndulgenceJOY1.89
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.43
ExtroversionTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Abercrombie kids
CountryShare
United States61.0%
United Kingdom6.8%
Canada4.3%

See Abercrombie kids audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does Abercrombie kids have in United States?

Abercrombie kids has an estimated audience of 1,892,754 people in United States, concentrated in Texas and California.

What is the gender split and age of Abercrombie kids fans?

77.3% of Abercrombie kids fans are female, 22.7% are male, with an average age of 38.7 years.

Which brands do Abercrombie kids fans like most?

Abercrombie kids fans show strongest brand affinity for Koenigsegg (57.69×), Kia Sportage (31.48×), and Abercrombie & Fitch (13.67×) over the country average.

Where do Abercrombie kids fans live in United States?

Abercrombie kids fans in United States are most concentrated in Texas (reach 276,235), California (reach 233,708), and New York (reach 158,463). These three regions account for the largest share of the active audience.

What other brands do Abercrombie kids fans also like?

Beyond Abercrombie kids itself, the audience over-indexes on Kia Sportage (31.48×), Abercrombie & Fitch (13.67×), Horoscope (13.08×), and Lego City (47.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abercrombie kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.