Abercrombie kids Audience in United States

Abercrombie kids logo

Abercrombie kids has an estimated audience of 1,892,754 people in United States. 77.3% are female, 22.7% are male, average age 38.7. Top regions: Texas, California, New York. Top brand affinities: Saving, Elsword, Regional styles of Mexican music, Days Out With Kids, Mothercare.

The average Abercrombie kids fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Saving, Elsword, Regional styles of Mexican music, with strongest over-indexing on Saving (7.26× the country average). Demographically, the Abercrombie kids audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Children's fashion

Demographics of Abercrombie kids fans

Demographic split for Abercrombie kids audience in United States
MetricValue
Female77.3%
Male22.7%
Average age38.7
Estimated audience size1,892,754

Audience persona

The typical Abercrombie kids fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Abercrombie kids in United States
RegionReachAffinity
Texas276,2351.7×
California233,7081.12×
New York158,4631.5×
Florida139,9961.09×
New Jersey126,0532.62×
Ohio120,7802.07×
Illinois102,2601.62×
Pennsylvania88,4381.39×
Massachusetts83,3222.23×
Michigan76,1371.54×
Georgia63,2571.08×
Kentucky52,6902.22×
Tennessee52,2061.38×
Virginia52,2061.13×
North Carolina51,5310.9×
Indiana39,4181.14×
Connecticut33,4991.76×
Minnesota28,4031.05×
Arizona27,9660.72×
Washington26,6500.7×
Maryland24,5020.75×
South Carolina21,7250.76×
Wisconsin21,6270.76×
Oregon19,6630.91×
Missouri19,2890.63×
Alabama18,9000.71×
Oklahoma17,7510.84×
Colorado17,2350.58×
Louisiana15,9900.66×
West Virginia13,4221.52×
Arkansas12,1720.78×
Iowa11,8960.76×
Utah10,9200.64×
New Hampshire10,9101.46×
Kansas9,9390.67×
Nevada9,0920.5×
Mississippi8,0850.52×
Idaho5,8390.62×
Rhode Island5,7990.96×
Maine5,6090.83×
Nebraska5,5820.59×
Delaware5,3411.02×
New Mexico3,6920.39×
Hawaii3,5170.43×
Washington, District of Columbia3,3130.58×
North Dakota2,8430.73×
South Dakota2,5330.58×
Montana2,2210.42×
Vermont1,9760.59×
Alaska1,6110.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abercrombie kids audience
BrandAffinityCategory
Saving7.26×Business & Career
Elsword31.48×Games
Regional styles of Mexican music3.91×Music & Radio
Days Out With Kids16.38×Travel & Leisure
Mothercare3.3×Kids & Family
Home equity2×Home & Garden
Hundertwasserhaus57.69×Travel & Leisure
Nationality2.07×Politics & Society
Product design1.73×Business & Career
Iron Man (film)3.46×Movies & TV
Monstrosity (band)10.66×Music & Radio
JDSU1.98×Business & Career
UK garage3.31×Music & Radio
Kansas1.55×Travel & Leisure
Stamp collecting2.74×Home & Garden
Panama2×Travel & Leisure
Jorja Fox8.4×Movies & TV
Sub Zero (Official)4.82×Literature
Tierra Cali3.72×Travel & Leisure
Cachorro2.55×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abercrombie kids audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
IndulgenceJOY1.89
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.43
ExtroversionTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Abercrombie kids
CountryShare
United States61.0%
United Kingdom6.8%
Canada4.3%

See Abercrombie kids audiences in other countries

More Children's fashion audiences in United States

Frequently asked questions

How many fans does Abercrombie kids have in United States?

Abercrombie kids has an estimated audience of 1,892,754 people in United States, concentrated in Texas and California.

What is the gender split and age of Abercrombie kids fans?

77.3% of Abercrombie kids fans are female, 22.7% are male, with an average age of 38.7 years.

Which brands do Abercrombie kids fans like most?

Abercrombie kids fans show strongest brand affinity for Saving (7.26×), Elsword (31.48×), and Regional styles of Mexican music (3.91×) over the country average.

Where do Abercrombie kids fans live in United States?

Abercrombie kids fans in United States are most concentrated in Texas (reach 276,235), California (reach 233,708), and New York (reach 158,463). These three regions account for the largest share of the active audience.

What other brands do Abercrombie kids fans also like?

Beyond Abercrombie kids itself, the audience over-indexes on Elsword (31.48×), Regional styles of Mexican music (3.91×), Days Out With Kids (16.38×), and Mothercare (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abercrombie kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.