Rascasse Audience Intelligence

Hot yoga Audience in United States

A data profile of the people who buy, follow and care about Hot yoga in United States — modelled from more than twelve digital signal sources. Hot yoga has an estimated audience of 9,881,139 people in United States.

#2304among Topic in United States#298in Sports

The average Hot yoga fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Turks and Caicos Islands, Hatha yoga, Yin yoga, with strongest over-indexing on Turks and Caicos Islands (22.59× the country average).

Demographically, the Hot yoga audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot yoga fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Turks and Caicos Islands.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot yoga profile in United States.

Audience size
9.9M
in United States
Gender
70.8%♀
29.2% male
Age
39.4
average years
Country rank
#3620
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot yoga fans

70.8% are female, 29.2% are male, average age 39.4.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Hot yoga audience in United States
MetricValue
Female70.8%
Male29.2%
Average age39.4
Estimated audience size9,881,139
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Hot yoga audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Hot yoga audience comes from United States.

Worldwide audience distribution share by country for Hot yoga
CountryShare
United States24.1%
Japan11.0%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot yoga fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~600K2.29×
02Washington~400K1.85×
03Vermont~30K1.82×
04New Mexico~80K1.68×
05New York~800K1.49×
06New Jersey~300K1.39×
07California~1.5M1.38×
08Hawaii~60K1.36×
09Rhode Island~40K1.33×
10Washington, District of Columbia~40K1.29×
11Montana~40K1.28×
12Connecticut~100K1.26×
13Massachusetts~200K1.25×
14Idaho~60K1.22×
15Utah~100K1.20×
16New Hampshire~50K1.19×
17Oregon~100K1.17×
18Alaska~20K1.16×
19Arizona~200K1.07×
20Florida~700K1.06×
21Wisconsin~200K1.05×
22Colorado~200K1.02×
23Pennsylvania~300K1.00×
24Michigan~200K0.96×
25North Carolina~300K0.95×
26Tennessee~200K0.95×
27Missouri~100K0.94×
28Kansas~70K0.89×
29North Dakota~20K0.88×
30Illinois~300K0.87×
31Maryland~100K0.85×
32Maine~30K0.85×
33South Dakota~20K0.81×
34Indiana~100K0.79×
35Iowa~60K0.79×
36Delaware~20K0.79×
37Texas~700K0.78×
38Kentucky~100K0.78×
39Georgia~200K0.76×
40South Carolina~100K0.76×
41Nevada~70K0.75×
42Ohio~200K0.73×
43Minnesota~100K0.69×
44Alabama~80K0.59×
45Oklahoma~60K0.58×
46Louisiana~70K0.57×
47Arkansas~40K0.55×
48Nebraska~30K0.54×
49West Virginia~20K0.54×
50Mississippi~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Hot yoga, United States
0.52×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot yoga audience
#·InterestCategoryAffinity×
01Turks and Caicos IslandsTravel & Leisure22.59×
02Bikram YogaHealth15.88×
03Yin yogaSports14.55×
04Iyengar YogaSports14.45×
05Karma yogaHealth14.27×
06Hatha yogaHealth13.05×
07Kundalini yogaHealth12.68×
08Five BelowShopping4.98×
09Yoga pantsFashion & Accessoires4.78×
10Trader Joe'sShopping2.43×
11Planet FitnessSports2.38×
12Whole Foods MarketShopping2.24×
13CostcoShopping2.19×
14CosmeticsBeauty & Wellness1.77×
15HappinessHealth1.77×
16Physical fitnessSports1.62×
17Physical exerciseSports1.62×
18FamilyKids & Family1.56×
19United StatesTravel & Leisure1.51×
20BusinessBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.30×
Sports ActivityPOWER2.56×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot yoga audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.14×
Pet OwnershipJOY1.14×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot yoga have in United States?

Hot yoga has an estimated audience of 9,881,139 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hot yoga fans?

70.8% of Hot yoga fans are female, 29.2% are male, with an average age of 39.4 years.

03

Which brands do Hot yoga fans like most?

Hot yoga fans show strongest brand affinity for Turks and Caicos Islands (22.59×), Hatha yoga (13.05×), and Yin yoga (14.55×) over the country average.

04

Where do Hot yoga fans live in United States?

Hot yoga fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Hot yoga fans also like?

Beyond Hot yoga itself, the audience over-indexes on Hatha yoga (13.05×), Yin yoga (14.55×), Bikram Yoga (15.88×), and Kundalini yoga (12.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hot yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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