Hot yoga Audience in United States

Hot yoga logo

Hot yoga has an estimated audience of 9,881,139 people in United States. 70.8% are female, 29.2% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Turks and Caicos Islands, Hatha yoga, Yin yoga, Bikram Yoga, Kundalini yoga.

The average Hot yoga fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Turks and Caicos Islands, Hatha yoga, Yin yoga, with strongest over-indexing on Turks and Caicos Islands (22.59× the country average). Demographically, the Hot yoga audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Hot yoga fans

Demographic split for Hot yoga audience in United States
MetricValue
Female70.8%
Male29.2%
Average age39.4
Estimated audience size9,881,139

Audience persona

The typical Hot yoga fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Turks and Caicos Islands.

Top regions in United States

Top regions ranked by reach for Hot yoga in United States
RegionReachAffinity
California1,602,6481.47×
New York880,1211.59×
Texas759,6130.89×
Florida739,9971.11×
Washington398,6512.01×
New Jersey376,6921.5×
Pennsylvania342,5241.03×
Virginia322,5841.34×
Illinois311,6560.95×
North Carolina294,9090.99×
Michigan270,1331.05×
Massachusetts257,8551.32×
Georgia245,6840.81×
Ohio235,1240.77×
Arizona227,8851.13×
Tennessee191,0370.96×
Colorado166,2431.07×
Missouri156,4010.98×
Wisconsin154,9571.04×
Indiana149,0060.83×
Maryland146,1470.86×
Oregon139,4771.23×
Connecticut129,9271.31×
South Carolina115,3400.78×
Utah113,7451.29×
Minnesota100,2550.71×
Kentucky97,2370.78×
New Mexico82,7291.67×
Alabama78,7650.57×
Nevada72,0820.75×
Louisiana68,5090.54×
Iowa66,6020.82×
Kansas65,3290.84×
Oklahoma62,2970.57×
Idaho59,8221.21×
Hawaii58,0211.37×
New Hampshire43,6521.12×
Rhode Island41,0041.3×
Washington, District of Columbia40,0481.35×
Arkansas38,3950.47×
Montana35,5841.3×
Mississippi31,7590.39×
Vermont28,9081.67×
Maine27,0810.77×
Nebraska22,2450.45×
Delaware21,1850.78×
Alaska20,1400.95×
West Virginia17,2990.38×
South Dakota16,3240.71×
North Dakota15,5930.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot yoga audience
BrandAffinityCategory
Turks and Caicos Islands22.59×Travel & Leisure
Hatha yoga13.05×Health
Yin yoga14.55×Sports
Bikram Yoga15.88×Health
Kundalini yoga12.68×Health
Karma yoga14.27×Health
Iyengar Yoga14.45×Sports
Five Below4.98×Shopping
Planet Fitness2.38×Sports
Costco2.19×Shopping
Family1.56×Kids & Family
Cosmetics1.77×Beauty & Wellness
Yoga pants4.78×Fashion & Accessoires
Business1.5×Business & Career
Euphoria1.56×Movies & TV
Whole Foods Market2.24×Shopping
Physical fitness1.62×Sports
YouTube1.51×Movies & TV
Physical exercise1.62×Sports
United States1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot yoga audience
TraitClusterScore
MindfulnessBALANCE5.09
SustainabilityBALANCE2.56
Sports ActivityPOWER2.33
Design AffinityPREMIUM2.03
Luxury OrientationPREMIUM1.86
TravellingTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Hot yoga
CountryShare
United States24.1%
Japan11.0%
United Kingdom5.3%

See Hot yoga audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hot yoga have in United States?

Hot yoga has an estimated audience of 9,881,139 people in United States, concentrated in California and New York.

What is the gender split and age of Hot yoga fans?

70.8% of Hot yoga fans are female, 29.2% are male, with an average age of 39.4 years.

Which brands do Hot yoga fans like most?

Hot yoga fans show strongest brand affinity for Turks and Caicos Islands (22.59×), Hatha yoga (13.05×), and Yin yoga (14.55×) over the country average.

Where do Hot yoga fans live in United States?

Hot yoga fans in United States are most concentrated in California (reach 1,602,648), New York (reach 880,121), and Texas (reach 759,613). These three regions account for the largest share of the active audience.

What other brands do Hot yoga fans also like?

Beyond Hot yoga itself, the audience over-indexes on Hatha yoga (13.05×), Yin yoga (14.55×), Bikram Yoga (15.88×), and Kundalini yoga (12.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.