Karma yoga Audience in United States

Karma yoga logo

Karma yoga has an estimated audience of 5,125,360 people in United States. 69.9% are female, 30.1% are male, average age 37.0. Top regions: California, Florida, Massachusetts. Top brand affinities: Product design, UK garage, Stamp collecting, Staycation, Isometric exercise.

The average Karma yoga fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Massachusetts. Top brand affinities include Product design, UK garage, Stamp collecting, with strongest over-indexing on Product design (6.32× the country average). Demographically, the Karma yoga audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Karma yoga fans

Demographic split for Karma yoga audience in United States
MetricValue
Female69.9%
Male30.1%
Average age37.0
Estimated audience size5,125,360

Audience persona

The typical Karma yoga fan in United States is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Karma yoga in United States
RegionReachAffinity
California1,011,4521.79×
Florida423,3191.22×
Massachusetts419,0694.15×
Colorado375,2014.64×
Virginia369,7852.96×
Nebraska270,21010.51×
Texas183,8920.42×
Kentucky174,8262.72×
New York174,7370.61×
New Jersey80,6370.62×
Illinois77,3010.45×
North Carolina77,1340.5×
Pennsylvania74,3930.43×
Georgia70,3880.45×
Connecticut61,4831.2×
Michigan61,1800.46×
Washington53,8440.52×
Arizona50,5460.48×
Ohio49,9340.32×
Maryland49,4750.56×
Oregon37,5840.64×
Tennessee29,1560.28×
Missouri28,9220.35×
Minnesota27,8650.38×
Indiana25,7160.27×
Wisconsin25,1020.33×
South Carolina22,1360.29×
Kansas19,0740.47×
Washington, District of Columbia18,9381.23×
Iowa18,8950.45×
Louisiana16,4390.25×
Utah16,2130.35×
Nevada15,0850.3×
Alabama14,4020.2×
Oklahoma14,1740.25×
Hawaii13,4650.61×
Mississippi13,0510.31×
Arkansas12,5610.3×
Idaho11,6080.45×
West Virginia10,7740.45×
Alaska10,7520.98×
New Hampshire10,3570.51×
Montana9,3730.66×
New Mexico9,3680.36×
Rhode Island9,2870.57×
South Dakota9,2510.78×
North Dakota9,0080.86×
Wyoming8,7161.15×
Maine8,5670.47×
Vermont8,4310.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karma yoga audience
BrandAffinityCategory
Product design6.32×Business & Career
UK garage14.6×Music & Radio
Stamp collecting8.97×Home & Garden
Staycation6×Home & Garden
Isometric exercise13.01×Sports
3D printing3.53×Technology & Electronics
Israel2.83×Travel & Leisure
Collectable1.75×Kids & Family
Home construction1.57×Home & Garden
Home equity2.13×Home & Garden
Embroidery Library16.27×Home & Garden
Mothercare3.36×Kids & Family
Pillow2.11×Home & Garden
Edgewater, New Jersey10.84×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Joshua Jackson3.63×Movies & TV
Pro-Ject3.09×Music & Radio
Racing1.84×Cars & Mobility
Cachorro3.6×Pets & Animals
Jeep Wagoneer3.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karma yoga audience
TraitClusterScore
MindfulnessBALANCE7.86
Sports ActivityPOWER2.36
SustainabilityBALANCE2.13
Pet OwnershipJOY1.63
Urban LifestyleOPEN1.59
Luxury OrientationPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Karma yoga
CountryShare
United States18.7%
Italy6.7%
India6.5%

See Karma yoga audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Karma yoga have in United States?

Karma yoga has an estimated audience of 5,125,360 people in United States, concentrated in California and Florida.

What is the gender split and age of Karma yoga fans?

69.9% of Karma yoga fans are female, 30.1% are male, with an average age of 37.0 years.

Which brands do Karma yoga fans like most?

Karma yoga fans show strongest brand affinity for Product design (6.32×), UK garage (14.6×), and Stamp collecting (8.97×) over the country average.

Where do Karma yoga fans live in United States?

Karma yoga fans in United States are most concentrated in California (reach 1,011,452), Florida (reach 423,319), and Massachusetts (reach 419,069). These three regions account for the largest share of the active audience.

What other brands do Karma yoga fans also like?

Beyond Karma yoga itself, the audience over-indexes on UK garage (14.6×), Stamp collecting (8.97×), Staycation (6×), and Isometric exercise (13.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karma yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.