Rascasse Audience Intelligence

Karma yoga Audience in United States

A data profile of the people who buy, follow and care about Karma yoga in United States — modelled from more than twelve digital signal sources. Karma yoga has an estimated audience of 5,125,360 people in United States.

#3725among Topic in United States#272in Health

The average Karma yoga fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Massachusetts.

Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (43.84× the country average).

Demographically, the Karma yoga audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karma yoga fan in United States is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karma yoga profile in United States.

Audience size
5.1M
in United States
Gender
69.9%♀
30.1% male
Age
37.0
average years
Country rank
#6542
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karma yoga fans

69.9% are female, 30.1% are male, average age 37.0.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Karma yoga audience in United States
MetricValue
Female69.9%
Male30.1%
Average age37.0
Estimated audience size5,125,360
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Karma yoga audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3918%
40-4922%
50+15%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Karma yoga audience comes from United States.

Worldwide audience distribution share by country for Karma yoga
CountryShare
United States18.7%
Italy6.7%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karma yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Karma yoga fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~300K12.34×
02Colorado~300K3.99×
03Massachusetts~400K3.76×
04Virginia~300K2.80×
05California~1.5M2.24×
06Kentucky~100K2.18×
07Florida~400K1.13×
08Washington, District of Columbia~20K1.08×
09Connecticut~50K1.05×
10Alaska~10K0.99×
11Vermont~9K0.98×
12North Dakota~10K0.96×
13Hawaii~20K0.95×
14South Dakota~10K0.95×
15Montana~10K0.93×
16Rhode Island~10K0.91×
17Delaware~10K0.91×
18Alabama~60K0.89×
19West Virginia~20K0.89×
20New Hampshire~20K0.89×
21Maine~20K0.89×
22Utah~40K0.88×
23Idaho~20K0.87×
24Mississippi~40K0.86×
25New Mexico~20K0.86×
26Arkansas~40K0.85×
27Kansas~30K0.83×
28Oklahoma~50K0.82×
29Iowa~30K0.82×
30Arizona~80K0.79×
31Louisiana~50K0.79×
32Washington~80K0.78×
33Oregon~50K0.78×
34Nevada~40K0.78×
35South Carolina~60K0.75×
36Maryland~60K0.72×
37Missouri~60K0.72×
38Wisconsin~60K0.72×
39Indiana~70K0.71×
40Minnesota~50K0.71×
41Tennessee~70K0.70×
42New Jersey~90K0.68×
43Michigan~90K0.64×
44North Carolina~100K0.62×
45Georgia~100K0.61×
46New York~200K0.60×
47Pennsylvania~100K0.59×
48Ohio~90K0.59×
49Illinois~100K0.58×
50Texas~200K0.47×
Fig. 06

Affinity by region

Affinity by region — Karma yoga, United States
0.47×1.00×12.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karma yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karma yoga audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio48.91×
02Yin yogaSports43.84×
03Kundalini yogaHealth35.29×
04Bikram YogaHealth34.25×
05Hatha yogaHealth21.41×
06HinduismPolitics & Society16.63×
07Hot yogaSports14.27×
08Emily RatajkowskiFashion & Accessoires11.45×
09Minions (film)Movies & TV8.29×
10Self-healingHealth7.93×
11BuddhismHealth6.43×
12Weather forecastingHome & Garden6.09×
13Renewable energyBusiness & Career5.62×
14Sustainable energyHome & Garden5.05×
15Discount storesShopping4.41×
16Self-loveHealth3.96×
17Solar energyHome & Garden3.71×
18Pizza HutFood & Beverages2.75×
19PinterestInternet & Social Media2.32×
20Fitness and wellnessSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karma yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karma yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE8.58×
Sports ActivityPOWER2.48×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karma yoga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
DIY MentalityTHRILL0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karma yoga have in United States?

Karma yoga has an estimated audience of 5,125,360 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Karma yoga fans?

69.9% of Karma yoga fans are female, 30.1% are male, with an average age of 37.0 years.

03

Which brands do Karma yoga fans like most?

Karma yoga fans show strongest brand affinity for Yin yoga (43.84×), Kundalini yoga (35.29×), and Bikram Yoga (34.25×) over the country average.

04

Where do Karma yoga fans live in United States?

Karma yoga fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~400K), and Massachusetts (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Karma yoga fans also like?

Beyond Karma yoga itself, the audience over-indexes on Kundalini yoga (35.29×), Bikram Yoga (34.25×), Hatha yoga (21.41×), and Hinduism (16.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Karma yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Karma yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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