Karma yoga Audience in Germany
Karma yoga has an estimated audience of 1,386,439 people in Germany. 70.4% are female, 29.6% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: KLIX (AM), Goes, Gil Ofarim, Progressive rock, Škoda Kodiaq.
The average Karma yoga fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include KLIX (AM), Goes, Gil Ofarim, with strongest over-indexing on KLIX (AM) (6.66× the country average). Demographically, the Karma yoga audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Karma yoga fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 35.5 |
| Estimated audience size | 1,386,439 |
Audience persona
The typical Karma yoga fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,248 | 1.03× |
| Niedersachsen | 266,049 | 1.98× |
| Bayern | 210,838 | 0.95× |
| Baden-Württemberg | 160,484 | 0.85× |
| Hessen | 97,493 | 0.92× |
| Berlin | 64,611 | 1.04× |
| Rheinland-Pfalz | 51,621 | 0.74× |
| Sachsen | 43,046 | 0.63× |
| Brandenburg | 29,172 | 0.68× |
| Thüringen | 27,778 | 0.79× |
| Schleswig-Holstein | 27,632 | 0.56× |
| Sachsen-Anhalt | 26,978 | 0.75× |
| Hamburg | 26,668 | 0.85× |
| Mecklenburg-Vorpommern | 23,727 | 0.9× |
| Saarland | 23,587 | 1.39× |
| Bremen | 23,147 | 1.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.66× | Music & Radio |
| Goes | 1.69× | Travel & Leisure |
| Gil Ofarim | 2.19× | Music & Radio |
| Progressive rock | 2.46× | Music & Radio |
| Škoda Kodiaq | 3.14× | Cars & Mobility |
| Hormones: The Series | 11.91× | Movies & TV |
| Artistic inspiration | 1.6× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.56× | Cars & Mobility |
| Time (magazine) | 2.25× | News |
| Product design | 1.75× | Business & Career |
| Volvo V60 | 5.05× | Cars & Mobility |
| Collectable | 1.65× | Kids & Family |
| Home Delivery | 2.6× | Food & Beverages |
| Mie goreng | 5.17× | Food & Beverages |
| Enzkreis | 8.09× | Travel & Leisure |
| Mechanic | 1.62× | Cars & Mobility |
| Solo climbing | 2.94× | Sports |
| Eco Friendly Living | 2.64× | Home & Garden |
| Nurse education | 1.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.51 |
| Mindfulness | BALANCE | 2.13 |
| Sustainability | BALANCE | 1.83 |
| Sports Activity | POWER | 1.69 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Urban Lifestyle | OPEN | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.7% |
| India | 6.5% |
See Karma yoga audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Karma yoga have in Germany?
Karma yoga has an estimated audience of 1,386,439 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Karma yoga fans?
70.4% of Karma yoga fans are female, 29.6% are male, with an average age of 35.5 years.
Which brands do Karma yoga fans like most?
Karma yoga fans show strongest brand affinity for KLIX (AM) (6.66×), Goes (1.69×), and Gil Ofarim (2.19×) over the country average.
Where do Karma yoga fans live in Germany?
Karma yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,248), Niedersachsen (reach 266,049), and Bayern (reach 210,838). These three regions account for the largest share of the active audience.
What other brands do Karma yoga fans also like?
Beyond Karma yoga itself, the audience over-indexes on Goes (1.69×), Gil Ofarim (2.19×), Progressive rock (2.46×), and Škoda Kodiaq (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karma yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.