Rascasse Audience Intelligence

Relaxation technique Audience in Germany

A data profile of the people who buy, follow and care about Relaxation technique in Germany — modelled from more than twelve digital signal sources. Relaxation technique has an estimated audience of 1,437,972 people in Germany.

#2474among Topic in Germany#130in Health

The average Relaxation technique fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yoga pants, Hot yoga, Karma yoga, with strongest over-indexing on Yoga pants (6.55× the country average).

Demographically, the Relaxation technique audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Relaxation technique fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Yoga pants.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Relaxation technique profile in Germany.

Audience size
1.4M
in Germany
Gender
66.7%♀
33.3% male
Age
40.0
average years
Country rank
#4636
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Relaxation technique fans

66.7% are female, 33.3% are male, average age 40.0.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Relaxation technique audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age40.0
Estimated audience size1,437,972
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Relaxation technique audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Relaxation technique audience comes from Germany.

Worldwide audience distribution share by country for Relaxation technique
CountryShare
United States18.9%
Italy5.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Relaxation technique audience in Germany is strongest.

Fig. 05

Top regions by affinity

Relaxation technique fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.21×
02Saarland~20K1.19×
03Bremen~10K1.18×
04Schleswig-Holstein~50K1.06×
05Mecklenburg-Vorpommern~30K1.06×
06Sachsen-Anhalt~40K1.04×
07Sachsen~70K1.00×
08Brandenburg~40K0.94×
09Rheinland-Pfalz~70K0.92×
10Hamburg~30K0.90×
11Berlin~60K0.89×
12Bayern~200K0.87×
13Hessen~90K0.86×
14Nordrhein-Westfalen~300K0.85×
15Niedersachsen~100K0.83×
16Baden-Württemberg~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Relaxation technique, Germany
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Relaxation technique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Relaxation technique audience
#·InterestCategoryAffinity×
01Karma yogaHealth7.98×
02Bikram YogaHealth7.77×
03Iyengar YogaSports7.73×
04DoTerraBeauty & Wellness6.84×
05Hot yogaSports6.71×
06Yin yogaSports6.69×
07Yoga pantsFashion & Accessoires6.55×
08Kundalini yogaHealth6.44×
09AsanaTechnology & Electronics6.19×
10Hatha yogaHealth5.00×
11SupernaturalsHealth2.96×
12TherapyHealth2.45×
13MeditationHealth2.20×
14Self-loveHealth2.17×
15Wellness (alternative medicine)Health2.16×
16HugendubelShopping2.15×
17Self-awarenessHealth2.08×
18Stress (biology)Health1.95×
19More NutritionHealth1.70×
20AirbnbTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Relaxation technique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Relaxation technique audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.85×
Sports ActivityPOWER2.05×
Healthy LifestyleBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Relaxation technique audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM1.00×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Relaxation technique have in Germany?

Relaxation technique has an estimated audience of 1,437,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Relaxation technique fans?

66.7% of Relaxation technique fans are female, 33.3% are male, with an average age of 40.0 years.

03

Which brands do Relaxation technique fans like most?

Relaxation technique fans show strongest brand affinity for Yoga pants (6.55×), Hot yoga (6.71×), and Karma yoga (7.98×) over the country average.

04

Where do Relaxation technique fans live in Germany?

Relaxation technique fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Relaxation technique fans also like?

Beyond Relaxation technique itself, the audience over-indexes on Hot yoga (6.71×), Karma yoga (7.98×), Yin yoga (6.69×), and Kundalini yoga (6.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Relaxation technique audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Relaxation technique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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