Relaxation technique Audience in Germany
Relaxation technique has an estimated audience of 1,437,972 people in Germany. 66.7% are female, 33.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yoga pants, Hot yoga, Karma yoga, Yin yoga, Kundalini yoga.
The average Relaxation technique fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yoga pants, Hot yoga, Karma yoga, with strongest over-indexing on Yoga pants (6.55× the country average). Demographically, the Relaxation technique audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Relaxation technique fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 40.0 |
| Estimated audience size | 1,437,972 |
Audience persona
The typical Relaxation technique fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Yoga pants.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,351 | 0.86× |
| Bayern | 204,934 | 0.89× |
| Baden-Württemberg | 143,636 | 0.73× |
| Niedersachsen | 99,702 | 0.71× |
| Hessen | 83,206 | 0.76× |
| Sachsen | 72,234 | 1.02× |
| Rheinland-Pfalz | 59,456 | 0.83× |
| Thüringen | 54,330 | 1.48× |
| Berlin | 49,516 | 0.77× |
| Schleswig-Holstein | 46,118 | 0.89× |
| Sachsen-Anhalt | 37,522 | 1.01× |
| Brandenburg | 34,777 | 0.78× |
| Mecklenburg-Vorpommern | 31,969 | 1.16× |
| Saarland | 29,730 | 1.68× |
| Hamburg | 22,761 | 0.7× |
| Bremen | 21,127 | 1.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yoga pants | 6.55× | Fashion & Accessoires |
| Hot yoga | 6.71× | Sports |
| Karma yoga | 7.98× | Health |
| Yin yoga | 6.69× | Sports |
| Kundalini yoga | 6.44× | Health |
| Bikram Yoga | 7.77× | Health |
| Hatha yoga | 5× | Health |
| Iyengar Yoga | 7.73× | Sports |
| Therapy | 2.45× | Health |
| Self-love | 2.17× | Health |
| DoTerra | 6.84× | Beauty & Wellness |
| Airbnb | 1.67× | Travel & Leisure |
| Meditation | 2.2× | Health |
| Supernaturals | 2.96× | Health |
| Wellness (alternative medicine) | 2.16× | Health |
| Self-awareness | 2.08× | Health |
| Stress (biology) | 1.95× | Health |
| Gala | 1.54× | News |
| Gardener | 2.24× | Home & Garden |
| Shop Apotheke | 2.17× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.08 |
| Sustainability | BALANCE | 1.75 |
| Sports Activity | POWER | 1.71 |
| Design Affinity | PREMIUM | 1.63 |
| Indulgence | JOY | 1.59 |
| LGBTQ+ Identity | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.9% |
| United Kingdom | 5.1% |
See Relaxation technique audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Relaxation technique have in Germany?
Relaxation technique has an estimated audience of 1,437,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Relaxation technique fans?
66.7% of Relaxation technique fans are female, 33.3% are male, with an average age of 40.0 years.
Which brands do Relaxation technique fans like most?
Relaxation technique fans show strongest brand affinity for Yoga pants (6.55×), Hot yoga (6.71×), and Karma yoga (7.98×) over the country average.
Where do Relaxation technique fans live in Germany?
Relaxation technique fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,351), Bayern (reach 204,934), and Baden-Württemberg (reach 143,636). These three regions account for the largest share of the active audience.
What other brands do Relaxation technique fans also like?
Beyond Relaxation technique itself, the audience over-indexes on Hot yoga (6.71×), Karma yoga (7.98×), Yin yoga (6.69×), and Kundalini yoga (6.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Relaxation technique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.