Rascasse Audience Intelligence

Asana Target Market in Germany

A data profile of the people who buy, follow and care about Asana in Germany — modelled from more than twelve digital signal sources. Asana has an estimated audience of 1,266,386 people in Germany.

#671among Brand in Germany#266in Technology & Electronics

The average Asana fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LUXE Interiors + Design, Sourav Ganguly, with strongest over-indexing on LUXE Interiors + Design (1.57× the country average).

Demographically, the Asana audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.

The typical Asana fan in Germany is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for LUXE Interiors + Design.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asana profile in Germany.

Audience size
1.3M
in Germany
Gender
72.0%♀
28.0% male
Age
39.3
average years
Country rank
#5232
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asana

72.0% are female, 28.0% are male, average age 39.3.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Asana audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age39.3
Estimated audience size1,266,386
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Asana audience in Germany
Age bracketShare%
16-1912%
20-2921%
30-3928%
40-4928%
50+10%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Asana audience comes from Germany.

Worldwide audience distribution share by country for Asana
CountryShare
United States21.6%
Brazil6.3%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asana audience in Germany is strongest.

Fig. 05

Top regions by affinity

Asana customers by region in Germany
#RegionReachAffinity×
01Berlin~90K2.39×
02Hamburg~30K1.71×
03Hessen~80K1.24×
04Bayern~200K1.15×
05Nordrhein-Westfalen~200K1.05×
06Bremen~7K1.00×
07Baden-Württemberg~100K0.98×
08Schleswig-Holstein~30K0.91×
09Niedersachsen~70K0.82×
10Sachsen~30K0.82×
11Rheinland-Pfalz~30K0.77×
12Brandenburg~20K0.77×
13Saarland~7K0.67×
14Thüringen~10K0.66×
15Mecklenburg-Vorpommern~9K0.60×
16Sachsen-Anhalt~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Asana, Germany
0.57×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asana audience
#·InterestCategoryAffinity×
01LUXE Interiors + DesignHome & Garden1.57×
02Sourav GangulySports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asana audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
TraditionCONSERVATISM0.87×
IndividualismJOY0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asana audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.21×
Need for SecurityCONSERVATISM0.41×
SustainabilityBALANCE0.46×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Asana audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Asana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →