Asana Audience in Germany
Asana has an estimated audience of 832,278 people in Germany. 72.0% are female, 28.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LUXE Interiors + Design, Sourav Ganguly.
The average Asana fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LUXE Interiors + Design, Sourav Ganguly, with strongest over-indexing on LUXE Interiors + Design (1.57× the country average). Demographically, the Asana audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Asana fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 39.3 |
| Estimated audience size | 832,278 |
Audience persona
The typical Asana fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for LUXE Interiors + Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,444 | 1.06× |
| Bayern | 157,796 | 1.18× |
| Baden-Württemberg | 114,837 | 1.01× |
| Berlin | 93,662 | 2.52× |
| Hessen | 79,038 | 1.25× |
| Niedersachsen | 65,540 | 0.81× |
| Sachsen | 33,035 | 0.81× |
| Hamburg | 32,504 | 1.73× |
| Rheinland-Pfalz | 32,117 | 0.77× |
| Schleswig-Holstein | 26,733 | 0.89× |
| Brandenburg | 18,938 | 0.73× |
| Thüringen | 13,184 | 0.62× |
| Sachsen-Anhalt | 11,181 | 0.52× |
| Mecklenburg-Vorpommern | 8,472 | 0.53× |
| Bremen | 6,913 | 0.97× |
| Saarland | 6,129 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LUXE Interiors + Design | 1.57× | Home & Garden |
| Sourav Ganguly | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.56 |
| Sports Activity | POWER | 2.31 |
| Mindfulness | BALANCE | 1.96 |
| Pet Ownership | JOY | 1.59 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 5.8% |
| Brazil | 5.1% |
See Asana audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.