Rascasse Audience Intelligence

Asana Target Market in United States

A data profile of the people who buy, follow and care about Asana in United States — modelled from more than twelve digital signal sources. Asana has an estimated audience of 5,139,079 people in United States.

#675among Brand in United States#283in Technology & Electronics

The average Asana fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asana profile in United States.

Audience size
5.1M
in United States
Gender
66.2%♀
33.8% male
Age
39.7
average years
Country rank
#6521
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asana

66.2% are female, 33.8% are male, average age 39.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Asana audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.7
Estimated audience size5,139,079
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Asana audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3924%
40-4928%
50+14%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Asana audience comes from United States.

Worldwide audience distribution share by country for Asana
CountryShare
United States21.6%
Brazil6.3%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asana audience in United States is strongest.

Fig. 05

Top regions by affinity

Asana customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.22×
02Utah~60K1.90×
03California~600K1.63×
04Washington~100K1.55×
05Colorado~80K1.55×
06New York~300K1.46×
07Massachusetts~90K1.37×
08Oregon~50K1.33×
09Virginia~100K1.27×
10Idaho~20K1.23×
11Vermont~7K1.15×
12Alaska~8K1.14×
13Montana~10K1.13×
14Rhode Island~10K1.07×
15Illinois~100K1.05×
16Tennessee~70K1.05×
17Maine~10K1.04×
18Minnesota~50K1.02×
19New Jersey~90K1.00×
20North Carolina~100K0.99×
21Georgia~100K0.97×
22Arizona~70K0.97×
23Maryland~60K0.97×
24Florida~200K0.96×
25Hawaii~10K0.96×
26Nevada~30K0.94×
27Texas~300K0.93×
28Missouri~50K0.91×
29Connecticut~30K0.91×
30New Hampshire~10K0.89×
31Wisconsin~40K0.87×
32Pennsylvania~100K0.86×
33Michigan~80K0.86×
34Nebraska~10K0.86×
35Kansas~20K0.83×
36South Carolina~40K0.82×
37Ohio~80K0.79×
38Oklahoma~30K0.79×
39Indiana~50K0.78×
40South Dakota~6K0.75×
41North Dakota~5K0.75×
42Iowa~20K0.74×
43Kentucky~30K0.73×
44Delaware~7K0.72×
45Arkansas~20K0.69×
46New Mexico~10K0.67×
47Louisiana~30K0.65×
48Alabama~30K0.62×
49West Virginia~9K0.55×
50Mississippi~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Asana, United States
0.52×1.00×2.22×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Asana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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