Rascasse Audience Intelligence

Iyengar Yoga Audience in Germany

A data profile of the people who buy, follow and care about Iyengar Yoga in Germany — modelled from more than twelve digital signal sources. Iyengar Yoga has an estimated audience of 1,128,869 people in Germany.

#102among Sport in Germany#2905among Topic in Germany#484in Sports

The average Iyengar Yoga fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Karma yoga, Yin yoga, Bikram Yoga, with strongest over-indexing on Karma yoga (48.8× the country average).

Demographically, the Iyengar Yoga audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iyengar Yoga fan in Germany is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Karma yoga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iyengar Yoga profile in Germany.

Audience size
1.1M
in Germany
Gender
74.9%♀
25.1% male
Age
37.9
average years
Country rank
#5850
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iyengar Yoga fans

74.9% are female, 25.1% are male, average age 37.9.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Iyengar Yoga audience in Germany
MetricValue
Female74.9%
Male25.1%
Average age37.9
Estimated audience size1,128,869
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Iyengar Yoga audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3926%
40-4924%
50+12%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Iyengar Yoga audience comes from Germany.

Worldwide audience distribution share by country for Iyengar Yoga
CountryShare
United States19.4%
Italy6.7%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iyengar Yoga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iyengar Yoga fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.04×
02Nordrhein-Westfalen~300K1.37×
03Bayern~200K1.30×
04Baden-Württemberg~200K1.16×
05Hamburg~30K1.14×
06Hessen~100K1.12×
07Brandenburg~40K1.06×
08Bremen~9K0.95×
09Rheinland-Pfalz~50K0.94×
10Schleswig-Holstein~40K0.90×
11Mecklenburg-Vorpommern~20K0.86×
12Sachsen~50K0.85×
13Saarland~10K0.84×
14Niedersachsen~90K0.82×
15Thüringen~20K0.77×
16Sachsen-Anhalt~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Iyengar Yoga, Germany
0.73×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iyengar Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iyengar Yoga audience
#·InterestCategoryAffinity×
01Sahaja YogaSports65.17×
02Karma yogaHealth48.80×
03Isha YogaSports46.64×
04Rāja yogaSports45.95×
05Bikram YogaHealth39.65×
06International Yoga DayHealth34.84×
07Yin yogaSports33.70×
08Kundalini yogaHealth32.03×
09Ashtanga vinyasa yogaHealth31.46×
10Bhakti yogaSports30.70×
11Hot yogaSports25.28×
12Hatha yogaHealth24.13×
13Yoga Sutras of PatanjaliPolitics & Society23.80×
14Yoga matSports23.18×
15Oceans ApartFashion & Accessoires9.41×
16Tai Chi Master (film)Movie / TV Show / Series8.83×
17Yoga pantsFashion & Accessoires6.33×
18Emotional intelligenceHealth4.42×
19Wellness (alternative medicine)Health3.04×
20Animal welfarePolitics & Society2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iyengar Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iyengar Yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.04×
Sports ActivityPOWER3.19×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iyengar Yoga audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iyengar Yoga have in Germany?

Iyengar Yoga has an estimated audience of 1,128,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iyengar Yoga fans?

74.9% of Iyengar Yoga fans are female, 25.1% are male, with an average age of 37.9 years.

03

Which brands do Iyengar Yoga fans like most?

Iyengar Yoga fans show strongest brand affinity for Karma yoga (48.8×), Yin yoga (33.7×), and Bikram Yoga (39.65×) over the country average.

04

Where do Iyengar Yoga fans live in Germany?

Iyengar Yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Iyengar Yoga fans also like?

Beyond Iyengar Yoga itself, the audience over-indexes on Yin yoga (33.7×), Bikram Yoga (39.65×), Kundalini yoga (32.03×), and Hatha yoga (24.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Iyengar Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iyengar Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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