Iyengar Yoga Audience in Germany
Iyengar Yoga has an estimated audience of 1,128,869 people in Germany. 74.9% are female, 25.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Karma yoga, Yin yoga, Bikram Yoga, Kundalini yoga, Hatha yoga.
The average Iyengar Yoga fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Karma yoga, Yin yoga, Bikram Yoga, with strongest over-indexing on Karma yoga (48.8× the country average). Demographically, the Iyengar Yoga audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Iyengar Yoga fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 37.9 |
| Estimated audience size | 1,128,869 |
Audience persona
The typical Iyengar Yoga fan in Germany is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Karma yoga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 353,781 | 1.43× |
| Bayern | 251,367 | 1.39× |
| Baden-Württemberg | 189,840 | 1.23× |
| Berlin | 111,913 | 2.22× |
| Hessen | 96,607 | 1.12× |
| Niedersachsen | 87,622 | 0.8× |
| Rheinland-Pfalz | 52,449 | 0.93× |
| Sachsen | 44,509 | 0.8× |
| Schleswig-Holstein | 33,175 | 0.82× |
| Hamburg | 29,873 | 1.17× |
| Brandenburg | 28,907 | 0.83× |
| Thüringen | 16,755 | 0.58× |
| Mecklenburg-Vorpommern | 16,186 | 0.75× |
| Sachsen-Anhalt | 14,141 | 0.48× |
| Bremen | 8,310 | 0.86× |
| Saarland | 8,130 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karma yoga | 48.8× | Health |
| Yin yoga | 33.7× | Sports |
| Bikram Yoga | 39.65× | Health |
| Kundalini yoga | 32.03× | Health |
| Hatha yoga | 24.13× | Health |
| Hot yoga | 25.28× | Sports |
| Sahaja Yoga | 65.17× | Sports |
| Ashtanga vinyasa yoga | 31.46× | Health |
| Rāja yoga | 45.95× | Sports |
| Isha Yoga | 46.64× | Sports |
| Yoga Sutras of Patanjali | 23.8× | Politics & Society |
| Yoga mat | 23.18× | Sports |
| Bhakti yoga | 30.7× | Sports |
| Yoga pants | 6.33× | Fashion & Accessoires |
| International Yoga Day | 34.84× | Health |
| Wellness (alternative medicine) | 3.04× | Health |
| Animal welfare | 2.34× | Politics & Society |
| Oceans Apart | 9.41× | Fashion & Accessoires |
| Emotional intelligence | 4.42× | Health |
| Tai Chi Master (film) | 8.83× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.76 |
| Sports Activity | POWER | 2.82 |
| Mindfulness | BALANCE | 2.1 |
| DIY Mentality | THRILL | 1.78 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Luxury Orientation | PREMIUM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 6.7% |
| Spain | 5.6% |
See Iyengar Yoga audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Iyengar Yoga have in Germany?
Iyengar Yoga has an estimated audience of 1,128,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iyengar Yoga fans?
74.9% of Iyengar Yoga fans are female, 25.1% are male, with an average age of 37.9 years.
Which brands do Iyengar Yoga fans like most?
Iyengar Yoga fans show strongest brand affinity for Karma yoga (48.8×), Yin yoga (33.7×), and Bikram Yoga (39.65×) over the country average.
Where do Iyengar Yoga fans live in Germany?
Iyengar Yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 353,781), Bayern (reach 251,367), and Baden-Württemberg (reach 189,840). These three regions account for the largest share of the active audience.
What other brands do Iyengar Yoga fans also like?
Beyond Iyengar Yoga itself, the audience over-indexes on Yin yoga (33.7×), Bikram Yoga (39.65×), Kundalini yoga (32.03×), and Hatha yoga (24.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iyengar Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.