Rascasse Audience Intelligence

Yoga mat Audience in Germany

A data profile of the people who buy, follow and care about Yoga mat in Germany — modelled from more than twelve digital signal sources. Yoga mat has an estimated audience of 311,635 people in Germany.

#6040among Topic in Germany#1332in Sports

The average Yoga mat fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home repair, Healthy habits, Yin yoga, with strongest over-indexing on Home repair (4.12× the country average).

Demographically, the Yoga mat audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yoga mat fan in Germany is more female, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Home repair.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga mat profile in Germany.

Audience size
312K
in Germany
Gender
75.9%♀
24.1% male
Age
37.9
average years
Country rank
#16851
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga mat fans

75.9% are female, 24.1% are male, average age 37.9.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Yoga mat audience in Germany
MetricValue
Female75.9%
Male24.1%
Average age37.9
Estimated audience size311,635
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Yoga mat audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3924%
40-4924%
50+12%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Yoga mat audience comes from Germany.

Worldwide audience distribution share by country for Yoga mat
CountryShare
United States18.6%
Japan7.8%
Spain5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga mat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yoga mat fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.29×
02Berlin~20K1.24×
03Hamburg~9K1.22×
04Schleswig-Holstein~10K1.08×
05Nordrhein-Westfalen~70K1.03×
06Hessen~20K1.01×
07Niedersachsen~30K1.00×
08Sachsen~20K0.99×
09Mecklenburg-Vorpommern~6K0.99×
10Rheinland-Pfalz~10K0.96×
11Brandenburg~9K0.95×
12Thüringen~8K0.95×
13Bremen~2K0.92×
14Baden-Württemberg~40K0.90×
15Sachsen-Anhalt~7K0.90×
16Saarland~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Yoga mat, Germany
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga mat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga mat audience
#·InterestCategoryAffinity×
01Yin yogaSports7.90×
02Fitness boot campSports7.87×
03Kundalini yogaHealth6.79×
04StressHealth6.46×
05Hot yogaSports6.30×
06Healthy habitsHealth4.21×
07Bride and GroomHome & Garden4.15×
08Fitness and figure competitionSports4.14×
09Home repairHome & Garden4.12×
10Hand toolHome & Garden3.84×
11HandmadeHome & Garden3.52×
12Home constructionHome & Garden3.49×
13Ernsting's familyShopping3.42×
14Healthy foodHealth3.33×
15Property finderHome & Garden3.23×
16Home Interior DesignHome & Garden3.09×
17Home DesignHome & Garden2.91×
18Netto Marken-DiscountShopping2.08×
19Lieferando.deFood & Beverages2.00×
20Live eventsMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga mat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga mat audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.08×
MindfulnessBALANCE1.41×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga mat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
DIY MentalityTHRILL0.49×
PatriotismCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga mat have in Germany?

Yoga mat has an estimated audience of 311,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yoga mat fans?

75.9% of Yoga mat fans are female, 24.1% are male, with an average age of 37.9 years.

03

Which brands do Yoga mat fans like most?

Yoga mat fans show strongest brand affinity for Home repair (4.12×), Healthy habits (4.21×), and Yin yoga (7.9×) over the country average.

04

Where do Yoga mat fans live in Germany?

Yoga mat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Yoga mat fans also like?

Beyond Yoga mat itself, the audience over-indexes on Healthy habits (4.21×), Yin yoga (7.9×), Home construction (3.49×), and Fitness and figure competition (4.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Yoga mat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yoga mat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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