Yoga mat Audience in Germany
Yoga mat has an estimated audience of 311,635 people in Germany. 75.9% are female, 24.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yahoo!奇摩名人娛樂, Home repair, Healthy habits, Yin yoga, Home construction.
The average Yoga mat fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yahoo!奇摩名人娛樂, Home repair, Healthy habits, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.15× the country average). Demographically, the Yoga mat audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Yoga mat fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 37.9 |
| Estimated audience size | 311,635 |
Audience persona
The typical Yoga mat fan in Germany is more female, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,075 | 1.09× |
| Bayern | 67,686 | 1.35× |
| Baden-Württemberg | 31,848 | 0.75× |
| Niedersachsen | 31,268 | 1.03× |
| Hessen | 24,544 | 1.03× |
| Sachsen | 15,260 | 1× |
| Rheinland-Pfalz | 15,227 | 0.98× |
| Berlin | 14,826 | 1.06× |
| Schleswig-Holstein | 12,105 | 1.08× |
| Brandenburg | 9,215 | 0.95× |
| Hamburg | 8,905 | 1.26× |
| Thüringen | 7,365 | 0.93× |
| Sachsen-Anhalt | 7,031 | 0.87× |
| Mecklenburg-Vorpommern | 5,616 | 0.94× |
| Saarland | 3,094 | 0.81× |
| Bremen | 2,289 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!奇摩名人娛樂 | 4.15× | Internet & Social Media |
| Home repair | 4.12× | Home & Garden |
| Healthy habits | 4.21× | Health |
| Yin yoga | 7.9× | Sports |
| Home construction | 3.49× | Home & Garden |
| Fitness and figure competition | 4.14× | Sports |
| Kundalini yoga | 6.79× | Health |
| Hot yoga | 6.3× | Sports |
| Hand tool | 3.84× | Home & Garden |
| Home Design | 2.91× | Home & Garden |
| Netto Marken-Discount | 2.08× | Shopping |
| Ernsting's family | 3.42× | Shopping |
| Fitness boot camp | 7.87× | Sports |
| Home Interior Design | 3.09× | Home & Garden |
| Handmade | 3.52× | Home & Garden |
| Live events | 1.53× | Music & Radio |
| Stress | 6.46× | Health |
| Property finder | 3.23× | Home & Garden |
| Bride and Groom | 4.15× | Home & Garden |
| Lieferando.de | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.58 |
| Sustainability | BALANCE | 2.91 |
| Mindfulness | BALANCE | 2.3 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Design Affinity | PREMIUM | 1.65 |
| Community Orientation | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 7.8% |
| Spain | 5.5% |
See Yoga mat audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yoga mat have in Germany?
Yoga mat has an estimated audience of 311,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yoga mat fans?
75.9% of Yoga mat fans are female, 24.1% are male, with an average age of 37.9 years.
Which brands do Yoga mat fans like most?
Yoga mat fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.15×), Home repair (4.12×), and Healthy habits (4.21×) over the country average.
Where do Yoga mat fans live in Germany?
Yoga mat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,075), Bayern (reach 67,686), and Baden-Württemberg (reach 31,848). These three regions account for the largest share of the active audience.
What other brands do Yoga mat fans also like?
Beyond Yoga mat itself, the audience over-indexes on Home repair (4.12×), Healthy habits (4.21×), Yin yoga (7.9×), and Home construction (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yoga mat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.